The 26th FAB Awards Are Now Open For Entries!

The 26th FAB Awards Are Now Open For Entries!

The 26th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]

The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 25th FAB Awards Show on YouTube

The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 25th FAB Awards Show on YouTube

The FAB Awards provided a bit of much needed cheer this week with the 25th Edition of their Awards streamed “online” on YouTube. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 25th FAB Awards! FAB extended an open invitation to the entire Marketing Communications […]

The 25th FAB Awards Are Now Open For Entries!

The 25th FAB Awards Are Now Open For Entries!

The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]

Mars Petcare Brand Launches NEW “Hero-ish” Campaign

The campaign highlights the big personalities of small dogs and the superpowers they think they have, hence “hero-ish.” Creative agency BBDO NY developed a suite of new assets for the campaign, including a digital comic book, two 15-second online videos and a Snapchat lens and filter

Mars Petcare Brand Launches NEW “Hero-ish” Campaign

Today, the PEDIGREE brand released a digital comic book that highlights the big personalities of small dogs. The comic book, entitled “The League of Hero-ish Small Dogs,” features a group of small dog friends who each have their own “hero-ish” qualities that they use to save the day. The comic book, called “The League of […]

Mars Petcare’s CESAR Brand Launches New Ad Campaign: Wholesome Bowls

To introduce their line of WHOLESOME BOWLS Wet Dog Food, CESAR has launched a campaign highlighting how much better it is to be a dog today than in the past.

Mars Petcare’s CESAR Brand Launches New Ad Campaign: Wholesome Bowls

The use of terms like “pet parents” and “fur babies” imply that pets are increasingly becoming integral members of our families. From having their favorite stick used as kindling to waiting on owners to finish their never-ending chores, dogs have come a long way from being our lovable burdens to our equals. In this new ad campaign, […]

New SNICKERS Peanut Brownie 360 Campaign by BBDO New York

New SNICKERS Peanut Brownie 360 Campaign by BBDO New York

This month, SNICKERS has kicked off the 360 campaign on TV, digital and social tied to the launch of its newest product, SNICKERS Peanut Brownie – now available nationally. The new SNICKERS Peanut Brownie features delicious peanut brownie squares, each covered in a luscious layer of caramel and coated in classic SNICKERS chocolate. Launch Creative […]

New SNICKERS ad highlights misadventures coming out of quarantine

New SNICKERS ad highlights misadventures coming out of quarantine

SNICKERS launched a new ad timed perfectly to provide some levity in today’s “new normal.” In a world where virtual socializing has become far more common than seeing friends in real life, in this spot, titled “First Visitors,” Snickers imagines the misadventures that might occur when folks start welcoming friends back into their homes.  The spot ends with the line “Maybe You Just […]

FAB Provides much needed Cheer with The 22nd FAB Awards Winners Show on YouTube

FAB Provides much needed Cheer with The 22nd FAB Awards Winners Show on YouTube

The FAB Awards provided a bit of much needed cheer this week with the 22nd Edition of their Awards streamed “online” due to the Covid situation. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 22nd FAB Awards! FAB […]

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