Mars Petcare’s CESAR Brand Launches New Ad Campaign: Wholesome Bowls

To introduce their line of WHOLESOME BOWLS Wet Dog Food, CESAR has launched a campaign highlighting how much better it is to be a dog today than in the past.

The use of terms like “pet parents” and “fur babies” imply that pets are increasingly becoming integral members of our families. From having their favorite stick used as kindling to waiting on owners to finish their never-ending chores, dogs have come a long way from being our lovable burdens to our equals. In this new ad campaign, we witness that evolution first hand.

CESAR Wholesome Bowls are the brand’s newest innovation, offering pet parents an easy-to-serve wet dog food that delivers culinary-inspired flavors pups can’t resist.

The video, developed by creative agency BBDO, is the first piece of the brand’s creative campaign revealing CESAR Wholesome Bowls: high quality meals with real ingredients. The fully integrated campaign is launching later in 2021 to support the product’s rollout.

Cesar Mars Petcare


TV / OLV / Digital / Print

CAMPAIGN TITLE: Cesar Wholesome Bowls

Creative Agency: BBDO, New York

Chief Creative Officer, Worldwide: David Lubars

Executive Creative Director: Peter Kain

Executive Creative Director: Gianfranco Arena

Senior Creative Director: Peter Alsante

Art Director: Morgan Hoff

Copywriter: Larissa Magera

Exec Producer: Amy Wertheimer

Senior Producer: Scotty Schuckies

Associate Art Producer: Lizzy Lehn

Integrated Producer: Stuart Miller

EVP, Senior Account Director: Sally Nathans

SVP, Account Director: Liz Maini

Account Manager: Isabel Pluck

Account Executive: Chelsea Berk

Group Planning Director: Annemarie Norris

VP, Planning Director: Karin Santiago

Junior Planner: Jaime Chou

Business Affairs Manager: Shelly Bloch

Business Affairs Manager: Paul Cisco

Production Company: EG+

Project Producer: Donna Mendieta

Production Company: Smith & Jones Films

Director: Ulf Johansson

Executive Producer: Philippa Smith

Director of Photography: Eigil Bryld

Editorial Company: MACKCUT

Editor: Nick Divers

Producer: Gina Pagano

Assistant Editor: Ken Munoz

Color: Company 3

Colorist: Tim Masick

Music: Butter

Audio Mix: Heard City

Mixer: Phil Loeb

Cesar Brand

Source: CESAR

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