The 26th edition of The FAB Awards are now “calling for entries”.
In previous years, FAB received 3,600 entries from over 50 countries globally.
The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales Promotion, Brand Identity, Brand Redesign, Interiors and Retail Environment, Mobile Marketing & Advertising, Digital Projects, Social Media, Influencer Marketing and Branded Content.
The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 25th FAB Awards! FAB extended an open invitation to the entire Marketing Communications Industry globally to view the show.
The recipients of the best in show ( FABulous Award ) at The 25th FAB Awards, were as follows:
FABulous Award across all Design categories:
Swee Kombucha – 100% Natural by Bedow, Stockholm
As one with the olive by Design Bridge and Partners
FABulous Award across all Advertising & Innovation categories:
Malnutrition Labels: Nutritional Ink by St. Luke’s, London
BBDO New York won FAB Agency of The Year Award
BBDO New York took home The Agency of The Year Award. BBDO New York were the winners in 2021 and have now taken the crown back from AMV BBDO who were last year’s winners. The Omnicom Agency won a FAB ( GOLD ) and number of Silver Awards and closely edged out their closest competitor who were St. Luke’s London this year.
MARS, Incorporated Won The FAB Brand/Marketer of the Year Award
Much of MARS‘ success came from their Pet Food and Snickers & M&M’s Projects by BBDO New York and MARS Petcare and won them a FAB Gold Award and several FAB Silver Awards.
The food giant have now won the accolade five times.
Shenzhen Tigerpan Design Co., Ltd. Won FAB Design Agency of the Year Award
Branding & Design expert Shenzhen Tigerpan Design Co., Ltd., was named the FAB Design Agency of the Year, taking home Silvers and a FAB ( GOLD ) at The Awards.
FAB GOLD Winners were:
Packaging Design:
Swee Kombucha – 100% Natural by Bedow, Stockholm
As one with the olive by Design Bridge and Partners
Nikasi or other beer by Shenzhen Tigerpan Design Co., Ltd.
Johnnie Walker Blue Label – Cities of the Future 2220 by Butterfly Cannon, London
On the Fringe by Denomination
Dada Chapel by Stranger & Stranger
Interior Design & Retail Environment
Gaucho, Liverpool by DesignLSM, Brighton
Advertising & Innovation FAB GOLDS
Here for #WagathaChristie by St. Luke’s, London for Butterkist ( Press & Print )
Malnutrition Labels: Nutritional Ink by St. Luke’s, London for Dole Sunshine Company (Poster / Outdoor / OOH )
Placeb’eau for SPA by Happiness, Brussels ( Direct Marketing )
Pre-Hated Marmite by OLIVER London for Marmite ( Guerrilla Marketing & Online Advertising )
The MilkmAId by Ogilvy Paris for La Laitière ( Best Use Of Technology )
Pedigree – Rescue Doodles by BBDO New York for Pedigree ( Mobile )
The FAB Awards Trophies are made out of recycled packaging materials.
A full list of the Winners of The 25th FAB Awards can be seen here.
The deadline for entry submission for The 26th Awards is March 7th 2024.
Source: The FAB Awards
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