The 26th FAB Awards Are Now Open For Entries!

The 26th FAB Awards Are Now Open For Entries!

The 26th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]

Budweiser to Launch Barley into Space in December to Begin Research on Future of Beer

Budweiser to Launch Barley into Space in December to Begin Research on Future of Beer

Budweiser is upholding its commitment to be the first beer on Mars by confirming upcoming experiments on the International Space Station with plans to send and study barley – one of its key ingredients – into space in early December. The reason? Earlier this year at the South by Southwest conference, Budweiser announced its goal […]

England Footballers & Fans ‘Invade’ France in Mars Ad for Euro 2016

England Footballers & Fans ‘Invade’ France in Mars Ad for Euro 2016

England footballers lead an armada of fans across the channel to France in Mars‘ new campaign ahead of the Euro 2016 football tournament. The £5m campaign, created by Abbott Mead Vickers BBDO, is attempting to align the chocolate bar with support for the team and will see the product’s packaging show the word “Believe” instead […]

Snickers Gets Wrapped Up Like Other Candy Bars in Latest Ads

Snickers Gets Wrapped Up Like Other Candy Bars in Latest Ads

BBDO Moscow takes the “You’re Not You When You’re Hungry” campaign for Snickers into meta territory with these three print ads, in which the Snickers bar isn’t itself—it’s packaging to look like Mars, Bounty and Twix bars. The concept is a little off, seemingly implying that Snickers itself is hungry for a Snickers—though it’s not […]

Mars Chocolate North America Unveils New Products at 2015 NACS Show

Mars Chocolate North America Unveils New Products at 2015 NACS Show

Mars Chocolate North America announced a lineup of new products that will hit store shelves in the coming months, including SNICKERS Crisper and goodnessknows snack squares. These innovations will join newcomers COMBOS Baked Snacks Chocolate Fudge Pretzel, DOVE Chocolate Fruit & Nut, M&M’s Crispy Chocolate Candies, M&M’s Brand To-Go Bottles, MILKY WAY MIDNIGHT Bar 2 […]

CAUTION: Eating A Milky Way Could Be Distracting

CAUTION: Eating A Milky Way Could Be Distracting

Tattoo artists, lumberjacks and ship captains may not seem like they have much in common…yet they all fall prey to a deliciously engaging Milky Way Bar. Mars Chocolate North America unveiled a new 15-second television spot as part of the “Sorry I Was Eating a Milky Way” campaign. The brand is returning to TV advertising for […]

WWE’s Roman Reigns Wrestles with Hunger Just Days Before the Biggest Match of His Career

WWE’s Roman Reigns Wrestles with Hunger Just Days Before the Biggest Match of His Career

WWE fans are anticipating a spectacular show of strength and determination from Roman Reigns during the main event at WWE’s pop culture extravaganza, WrestleMania 31, on March 29 – but what if he’s running on empty? Turns out, there’s not a lot of fight in Reigns when hunger strikes. Reigns gave the world a glimpse […]

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