In celebration of America’s favorite beverage on National Coffee Day, Orbit gum is bringing a just brushed clean feeling to the masses. Orbit gum, made by Wrigley, a subsidiary of Mars, Inc., has teamed up with one of comedy’s rising stars, Jay Pharoah, to deliver one million pieces of sugarfree gum nationwide on Monday, September […]
Temptations Treats for Cats is introducing new Temptations Tumblers – a delicious treat innovatively designed for owners to toss and roll, which instantly gets playtime rolling. Temptations Tumblers spark spontaneous fun and encourage cats to “Play Ball,” providing cat owners with a new way to bond with their cats every day. “When you pick up a […]
Mars announced that it has signed new multi-year deals with Joe Gibbs Racing (JGR) and National Association for Stock Car Auto Racing, Inc. (NASCAR), further anchoring its presence in the sport. The new agreement with JGR will extend the winning partnership that has brought the No. 18 M&M’s Toyota to victory lane 20 times since […]
The fans have spoken – in an “Xtreme” way. For the first time, Snickers Brand offered consumers the chance to select the name of a new product through an exclusive vote on the brand’s Facebook page. Mars Chocolate North America announced the fans’ satisfying choice – Snickers Xtreme. The moniker is appropriate for a delicious new product […]
Mars, Incorporated announced that it has successfully completed its acquisition of the Iams, Eukanuba and Natura brands in North America, Latin America and other select countries from The Procter & Gamble Company. This follows an agreement announced by the companies in April 2014 and receipt of all necessary regulatory approvals. Mars also announced that it […]
Doublemint was first introduced in 1914, a year full of historic news including the start of the First World War, Charlie Chaplin’s film debut and Henry Ford’s launch of the T-Ford car. It joined Wrigley’s Spearmint and Juicy Fruit as the third brand in the Wrigley portfolio. Doublemint was the first peppermint gum that had double strength, […]
Chocolate has been woven through the fabric of American culture for centuries. Its rich history is intertwined in the stories of our founding fathers, and ultimately, the history of the Americas. This year marks the 238th anniversary of the signing of the Declaration of Independence – an act that sparked the revolution that freed the […]
The arrival of July Fourth Weekend means drivers coast to coast are hungry for a good deal on gas during their long road trips, and now Snickers Brand is about to see how far people will go for the chance to get free fuel. Literally. To help fuel Independence Day road trips and raise attention for […]
To celebrate this summer’s tournament in Brazil, The FA and Mars Chocolate UK have teamed up to offer free Just Play kickabouts to fans up and down the country. The offer begins on 12 June – two days before England’s opening game against Italy – and runs until the Final on 13 July. During that […]
Mars, Incorporated and The Procter & Gamble Company announce that Mars has agreed to buy the Iams, Eukanuba, and Natura brands in major markets for US$2.9 Billion in cash. This is a significant strategic move for Mars Petcare to complement its large and growing global Petcare business. The companies expect to complete the transaction in […]