Temptations Treats for Cats is introducing new Temptations Tumblers – a delicious treat innovatively designed for owners to toss and roll, which instantly gets playtime rolling. Temptations Tumblers spark spontaneous fun and encourage cats to “Play Ball,” providing cat owners with a new way to bond with their cats every day.
“When you pick up a bag of Temptations Tumblers, you’re opening the door for fun, which can happen at any time, for any reason, or for no reason at all,” said Amy Keith, brand manager. “We created Temptations Tumblers to help owners easily engage with their cats, because life can be so much more fun when playtime is a part of your daily routine.”
Rolling Out the New Treat
With the introduction of Temptations Tumblers comes a fun, new integrated marketing campaign from the brand that celebrates moments of play between cats and their owners. “Time to Play Ball,” the new campaign, features a 60-second online video that gives an entertaining, tongue-in-cheek look at how cats can enjoy playing ball just as much as athletes. The product launch is being supported by TV, print and digital advertising, as well as public relations to highlight how much fun life with your cat can be once Temptations Tumblers are tossed into the mix.
Temptations Tumblers come in two tantalizing flavor combinations – Tasty Chicken & Turkey and Savory Salmon & Tuna – and are available now nationwide at mass retail, grocery and pet stores for a suggested retail price of $1.89 for a 2.47 oz. bag.