Bacardi Limited Announces the Launch of Breezer in the UK

Bacardi Limited Announces the Launch of Breezer in the UK

Bacardi Limited announced the launch of Breezer, a lower-alcohol (4% ABV) Ready to Drink 250ml can perfect for summer daytime-drinking occasions with friends. Breezer will be available in Tesco from May in three distinctive, refreshing flavours that cater to all tastes – Blood Orange & Ginger; Strawberry, Cucumber & Mint; and Lemon & Elderflower. Recent […]

PRO 2GO Shakes Up Health and Wellbeing Snack Market with Energetic £5m Brand Relaunch Campaign

PRO 2GO Shakes Up Health and Wellbeing Snack Market with Energetic £5m Brand Relaunch Campaign

Health and wellbeing snack brand PRO 2GO has announced a major new £5m brand relaunch campaign. The initiative was developed in partnership with creative agency ELVIS. In its biggest push to date, the SCI-MX Nutrition-owned, protein-based healthy snack brand has worked with ELVIS to develop a campaign which aims to drive awareness and trial of […]

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance […]

MARTINI Shakes up Vermouth Category with MARTINI Fiero, the New Drink for Summer

MARTINI Shakes up Vermouth Category with MARTINI Fiero, the New Drink for Summer

Bacardi-owned MARTINI has announced the UK launch of MARTINI Fiero, a bold new entry to the summer drinks market designed to attract a younger adult audience. With a significant investment of £2 million behind the brand in its first year alone, MARTINI Fiero represents the biggest new product launch MARTINI has undertaken in recent years. […]

Bombay Sapphire Launches New Limited Edition Gin Inspired by the English Countryside in Summertime

Bombay Sapphire Launches New Limited Edition Gin Inspired by the English Countryside in Summertime

Bombay Sapphire, one of the world’s leading premium gin brand announced a new product launch – Bombay Sapphire Limited Edition: English Estate –a unique London Dry Gin that draws inspiration from the landscape surrounding the Bombay Sapphire Laverstoke Mill Distillery in Hampshire, United Kingdom and will be available for a limited time only from April 2019. […]

URBAN Eat Launches Colourful Summer Specials

URBAN Eat Launches Colourful Summer Specials

URBAN eat has revealed its summer seasonal specials including the vegan Chipotle Chickpea & Avocado sandwich. Also on the menu is the colourful Wiltshire Ham & Applewood Smoky Cheddar sandwich, combining British, high-quality ingredients with a twist – mustard slaw and a smoked onion chutney. URBAN eat’s seasonal specials have proved a hit with customers and […]

Find a Consumer Problem, then the Most Convenient Way to Deliver the Solution

Find a Consumer Problem, then the Most Convenient Way to Deliver the Solution

We’ve reached a point where we use emojis to order pizza, pay for stuff with our phones and watch films wherever and whenever we want. Today’s most successful ideas play into these customer demands, finding their own corners in an age of expectation and economy of convenience. Convenience is no longer a nice-to-have. In 2019, […]

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