Amazon has further established its direction of travel in the grocery sector with the launch of its premium gin brand as it diversifies its offer.
Premium drink Tovess will retail for £24.99 and is described as offering a ‘smooth Mediterranean taste’ for fans of the distilled alcoholic drink.
Anyone wishing to sample the Birmingham-produced beverage will be required to show proof of age upon delivery with the eCommerce giant pledging to grow its offer with more products over a period time.
Amazon has been aggressively pursuing the grocery market since it snapped up Whole Foods in 2017. Since then it’s built out its Amazon Fresh food delivery business and is also establishing a brick and mortar presence via its frictionless Amazon Go offering.
The craft spirits sector is currently enjoying a sales boom driven by a new generation of independent distillers and novel flavour concoctions.
Source: The Drum
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