For all the ‘positive energy’ that currently resides around better-for-you drinks, it remains a disjointed, dysfunctional fixture with so many of the leading lights prioritizing one primary need, be that collagen support, energy or hydration. vybey saw the opportunity to bring 3 distinct yet inter-connected need states (energy, focus, collagen support and light hydration) within one […]
From apocalyptic planning to predictive forecasting, this year’s insights redefine how brands must think, act, and innovate What will shape the way we eat and drink in 2026? quench’s 17th Food & Beverage Trend Report breaks it down with 14 emerging forces that will define how consumers discover and engage with brands in the year ahead. Insights from the […]
Hazy Grapefruit Lager Second Launch of 10th Anniversary Year Nirvana Brewery, the alcohol-free pioneer, has bolstered its fruit-forward line-up with Hazy Grapefruit Lager (0.3% ABV), which lines up alongside its highly successful Cloudy Lemon Lager. Its launch coincides with a major surge in popularity for fruit-led beers across all segments of the market. In fact, fruit-flavoured […]
NAC (North Audley Cantine) has officially opened its first restaurant in Kuwait City, marking an exciting new chapter for the celebrated French-inspired dining brand with a stunning design created by award-winning DLSM Studio (formerly DesignLSM). Located within the newly developed Hessah District – the first-ever comprehensive, mixed-use development in Kuwait – this latest opening introduces […]
Ceremony Botanical Brewing Introduces a New Beer Category Based on Botanicals and Aimed at Cultural Authenticity and Community Building The Many, the independent, Los-Angeles based, full-service advertising agency that specializes in participatory marketing has launched Ceremony Botanical Brewing, the first botanical brewing company in the United States and the first to build every brew from the […]
Family-owned organic food business posts double-digit growth across Rye Breads (+23%), Drinks & Juices (+25%) and Beans & Pulses (+10%) — as 83% of UK households now buy organic Biona Organic, the UK’s original and best-loved certified organic food brand, today announced year-on-year revenue growth of 12% for the most recent financial year, as sustained consumer interest […]
Boundless Brand Design has partnered with The Balvenie to bring to life A Gift Shaped by the Seasons, a Limited-Edition collection of five of its signature whisky offerings, that reimagines the brand’s iconic Cask Finishes range. The ambition with the collection was to create a meaningful gift for The Balvenie’s discerning target audience. Something to […]
In a saturated category, Brooklyn creative agency Tavern turns to modern heritage and deep worldbuilding to create Hyper Blast, an RTD brand that feels instantly familiar and iconic. Tavern’s ready-to-drink (RTD) beverage, Hyper Blast, is built to both disrupt and solve the category’s most pressing challenge: how to stand out. For a category defined by […]
#SmilePlease global platform and refreshed global visual identity encourages a positive outlook and spontaneous moments of happiness, reinforcing Mirinda’s commitment to bold, flavorful fun. Today, Mirinda® has unveiled a powerful new global platform ‘Smile Please’ alongside a fresh brand visual identity. The fun and impactful movement is designed to brighten everyday life, spark joy and […]
Islands8, the award-winning Maltese gin, has just launched a watermelon version to celebrate the summer – with a refreshing design by London-based creative agency bluemarlin. Three years on from elevating and reinventing the Islands8 brand world, bluemarlin is raising a glass to a design built with the future in mind – one that was always intended […]