Momentum Worldwide, has partnered Coca-Cola, to design and create an AI Experience to introduce Coke Spiced this past weekend in New York. Working with AI, Emmy-winning actress, producer and entrepreneur, Storm Reid and Momentum Worldwide’s team developed designs of a building transformation that reflects the exact sensation Storm had when trying the flavor for the […]
“Fasting Forward,” “Gateway Snacks” and “Food Tours” among 2024 trends Influencer-driven brands, gateway snacks and AI-powered drinks are just three of the nine trends in quench’s 2024 Food & Beverage Trend Report (Vol. 15). The report offers a glimpse at the cultural and marketplace forces that will shape food, beverage and CPG marketing in 2024 […]
A holy hit of caffeine, community spirit and solace for all of Soho. Hashtag blessed. There is nowhere quite like Soho in the world- where the celebration of individuality is so densely woven into its cultural fabric. Introducing Sacred Grounds, the latest addition to Soho’s bustling coffee scene. Keeping in the vision of St Anne’s Church, […]
Today, Diet Coke announces its brand-new campaign, ‘Love What You Love, By You’, an evolution of its successful brand campaign launched in 2022, ‘Love What You Love’. The campaign speaks directly to the positive and unapologetic attitude of Diet Coke fans, by putting them at the heart of the campaign. The creative is a fun […]
19 Crimes, in collaboration with Denomination, gets a modern refresh without losing its rebellious spirit. Launched over a decade ago, 19 Crimes disrupted the wine market with its unique approach. However, to maintain its shelf presence and appeal to the evolving preferences of younger adult consumers, the original design needed a refresh. Denomination has masterfully […]
Creative agency Squad has worked with JW Lees to develop Founder’s Hall, which is now officially open. Sitting on Albert Square, Founder’s Hall is in an iconic spot in the shadow of Manchester’s Neo-Gothic Town Hall. The unique space is a testament to JW Lees’ past, present and future. It’s a story of tradition, innovation […]
Creative brand-design agency Bloom partners with soft drinks giant to add punch to its sugar-free Tango Editions lineup With the ongoing triumph of Tango’s rotational flavour series Tango Editions, Britvic has introduced its newest Edition Tango Mango, which is available in stores for just one year from this month. Bloom has collaborated with Britvic on […]
This new “Fun in a Bottle” campaign, created by agency of record McGarrah Jessee, is scheduled to debut Thursday, 2/22 during the Los Angeles Lakers and Golden State Warriors NBA broadcast on TNT. Directed by Jessica Batson with production partner Dreamboat Productions, the spot features music by Spencer Ludwig, a Latin Grammy winning and Grammy […]
The pioneer of British premium lager, Freedom Brewery, has announced a new contract brewing service enabling growing producers to meet any increase in demand through a trusted resource. Having recently invested more than £2 million into its production facilities, Freedom Brewery is offering its industry expertise to other brewers to brew, bottle, can and keg […]
Iconic hot beverage brand Horlicks is returning to TV screens for the first time in 20 years via AdSmart from Sky. The first month-long campaign will launch on the 19th of February with the commercial airing in 30-second slots. Utilising Sky Media’s addressable targeting technology, the campaign will reach specific audiences in Sky and Virgin […]