BIONA ORGANIC REPORTS 12% REVENUE GROWTH AS UK ORGANIC MARKET HITS £3.9BN

BIONA ORGANIC REPORTS 12% REVENUE GROWTH AS UK ORGANIC MARKET HITS £3.9BN

Family-owned organic food business posts double-digit growth across Rye Breads (+23%), Drinks & Juices (+25%) and Beans & Pulses (+10%) — as 83% of UK households now buy organic Biona Organic, the UK’s original and best-loved certified organic food brand, today announced year-on-year revenue growth of 12% for the most recent financial year, as sustained consumer interest […]

Boundless Brand Design and The Balvenie release a Limited-Edition Collection with artist Victo Ngai

Boundless Brand Design and The Balvenie release a Limited-Edition Collection with artist Victo Ngai

Boundless Brand Design has partnered with The Balvenie to bring to life A Gift Shaped by the Seasons, a Limited-Edition collection of five of its signature whisky offerings, that reimagines the brand’s iconic Cask Finishes range. The ambition with the collection was to create a meaningful gift for The Balvenie’s discerning target audience. Something to […]

Tavern launches high-octane RTD Hyper Blast to disrupt category blandness

Tavern launches high-octane RTD Hyper Blast to disrupt category blandness

In a saturated category, Brooklyn creative agency Tavern turns to modern heritage and deep worldbuilding to create Hyper Blast, an RTD brand that feels instantly familiar and iconic. Tavern’s ready-to-drink (RTD) beverage, Hyper Blast, is built to both disrupt and solve the category’s most pressing challenge: how to stand out. For a category defined by […]

BOLD NEW LOOK, A BRIGHTER NEW MOOD: MIRINDA® LAUNCHES A “SMILE PLEASE” PLATFORM GLOBALLY

BOLD NEW LOOK, A BRIGHTER NEW MOOD: MIRINDA® LAUNCHES A “SMILE PLEASE” PLATFORM GLOBALLY

#SmilePlease global platform and refreshed global visual identity encourages a positive outlook and spontaneous moments of happiness, reinforcing Mirinda’s commitment to bold, flavorful fun. Today, Mirinda® has unveiled a powerful new global platform ‘Smile Please’ alongside a fresh brand visual identity. The fun and impactful movement is designed to brighten everyday life, spark joy and […]

Islands8 gin launches summery watermelon variant – with ‘design flex’ by bluemarlin

Islands8 gin launches summery watermelon variant – with ‘design flex’ by bluemarlin

Islands8, the award-winning Maltese gin, has just launched a watermelon version to celebrate the summer – with a refreshing design by London-based creative agency bluemarlin. Three years on from elevating and reinventing the Islands8 brand world, bluemarlin is raising a glass to a design built with the future in mind – one that was always intended […]

Calvet Partners with Helen McGinn to Drive Confidence and Discovery in the French Wine Aisle

Calvet Partners with Helen McGinn to Drive Confidence and Discovery in the French Wine Aisle

As UK shoppers increasingly seek guidance and reassurance when buying wine, historic French wine house Calvet is launching a nationwide retail campaign to make French wine easier to navigate in supermarket aisles. The campaign, ‘A Taste of France with Helen McGinn’, addresses a clear category challenge: while French wine remains highly regarded globally, many shoppers find […]

eauYES SECURES BRAKES LISTING AS BRAND SEES SIGNIFICANT SUCCESS IN FOOD SERVICE

eauYES SECURES BRAKES LISTING AS BRAND SEES SIGNIFICANT SUCCESS IN FOOD SERVICE

eauYES, the UK’s first flavoured sparkling mineral water, is celebrating new success in the food service sector. This month sees new listings secured with Brakes (from 1st May), JD Food and the Foodbuy Group as the brand strengthens its UK distribution. The brand, which launched to the UK market in May 2025, offers a flavoured […]

3 MILLION AND COUNTING: THE COOL SHOT SWEEPING THE NATION

3 MILLION AND COUNTING: THE COOL SHOT SWEEPING THE NATION

More than three million Baby Beer shots have already been poured across the UK* – and this tiny, sweet sensation is only getting bigger… From your TikTok feed to your local bar, one tiny drink is everywhere right now. The Baby Beer shot – a sweet, layered serve that looks like a miniature pint – has become a viral […]

WKD unveils £10m ‘Got a WKD Side?’ campaign to recruit a new generation of drinkers, with creative by Continuous

WKD unveils £10m ‘Got a WKD Side?’ campaign to recruit a new generation of drinkers, with creative by Continuous

WKD, the popular ready-to-drink brand, has launched a major new campaign – ‘Got a WKD Side?’ – marking the first phase of a £10 million investment across 2026. Led by brand agency Continuous, the campaign brings back WKD’s bold, irreverent personality while reframing the brand for Gen Z. It will run as a 360° programme across […]

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