The Botanist, but bolder: Creative agency Thirst adds extra strength to famous Islay gin as distillery launches first-ever Global Travel Retail exclusive offering

• Impressive new branding designed to show ‘bolder side’ of famous Islay gin for launch of 51.5% The Botanist Hebridean Strength • Creative agency Thirst uses contrast to demonstrate evolution of brand as it innovates in the Global Travel Retail market • Thirst’s bold strategy includes The Botanist Environment – an immersive experience designed to educate and inform travelling gin lovers on The Botanist’s Hebridean heritage

The Botanist, but bolder: Creative agency Thirst adds extra strength to famous Islay gin as distillery launches first-ever Global Travel Retail exclusive offering

ISLAY distillery Bruichladdich has unveiled bold branding for its first-ever Global Travel Retail (GTR) exclusive gin, The Botanist Hebridean Strength.  Glasgow-based creative agency Thirst, which recently reimagined the progressive distillery’s distinctive new outer-packaging-free Port Charlotte bottle, was charged with strengthening and amplifying the classic The Botanist brand for its first step into innovation – a […]

NEW JOHNNIE WALKER CAMPAIGN MAJORS ON BLACK LABEL

NEW JOHNNIE WALKER CAMPAIGN MAJORS ON BLACK LABEL

Johnnie Walker, the world’s number one Scotch Whisky, today launches a new, through-the-line global campaign putting a spotlight on one of the brand’s most iconic and best-selling whiskies, Johnnie Walker Black Label.  Launching after a record year for the brand, it comes in the wake of the successful Johnnie Walker Keep Walking campaign from 2021, […]

Underground of Sound pulls into Luno presents All Points East

Beefeater, The World’s Most Awarded Gin, is bringing to life The Spirit of London for 40,000 festival-goers with an immersive tube journey through London’s eclectic history of music

Underground of Sound pulls into Luno presents All Points East

Beefeater has built a true-to-size London Underground carriage at Luno presents All Points East to bring The Spirit of London to life at one of the capital’s biggest outdoor music festivals. Along with a full-service bar, which will offer Beefeater London Dry, Beefeater Pink Strawberry and Beefeater Blood Orange Gin & Tonic’s, the pièce de […]

APPARTEMENT 103 CREATES FOLKLORE RANGE FOR RON CIHUATAN

APPARTEMENT 103 CREATES FOLKLORE RANGE FOR RON CIHUATAN

Following a long-standing partnership, Cihuatan Rums has teamed up with Appartement 103 to craft a super premium range of Single Barrels expressions aimed at connoisseurs and collectors all around the world: Cihuatán Folklore. This range showcases Cihuatán’s technical prowess, knowledge and attention to detail in crafting top world-class rums, establishing El Salvador as a pure […]

Captain Morgan invites people to ‘Spice On’ as it launches new global campaign

Captain Morgan invites people to ‘Spice On’ as it launches new global campaign

Big Zuu voices new Captain Morgan campaign celebrating self-expression Captain Morgan shifts from celebrating ‘spice’ as the ingredient that makes Captain Morgan Original Spiced Gold delicious to celebrating ‘spice’ as the individuality people bring to social occasions  Captain Morgan today [8th August] launches the first installment of its new global ‘Spice On’ campaign. The digital first […]

Connecting with consumers all year round, Ballantine’s collaborates with Boundless Brand Design on a series of exquisite giftpacks for their Prestige range of Whiskies

Connecting with consumers all year round, Ballantine’s collaborates with Boundless Brand Design on a series of exquisite giftpacks for their Prestige range of Whiskies

World renowned Whisky brand, Ballantine’s, partnered with Boundless to create beautiful, luxury all year-round packaging that would strengthen their position within gifting occasions and appeal to key shoppers in the Korean market. Masterfully prepared, beautifully crafted, and artistically wrapped, these Prestige pack designs are a truly worthy gift, taking pride of place at any occasion. […]

BEEFEATER Immerses You In London’s Effervescent Energy In Latest Creative That Celebrates The Contrasts Of The City

The latest iteration of the brand’s ‘The Spirit of London’ creative platform will roll out globally from July and celebrates the energy sparked by the many contrasts of urban life

BEEFEATER Immerses You In London’s Effervescent Energy In Latest Creative That Celebrates The Contrasts Of The City

Beefeater, The World’s Most Awarded Gin, is launching the next phase of its The Spirit of London creative platform. Created by the brand’s new international creative agency partner, McCann London, the campaign invites consumers to experience the vortex of contrasts that fuel the energy of the city. This is metaphorically represented within a 30-second hero […]