Boss Coffee launches in Australia and New Zealand with ‘How Japan Can’ brand platform

Boss Coffee launches in Australia and New Zealand with ‘How Japan Can’ brand platform

Suntory BOSS Coffee, Japan’s number one selling coffee in a can, is launching in Australia and New Zealand with a new brand platform, ‘How Japan Can’ via Clemenger BBDO Sydney. BOSS Coffee is the secret sauce that keeps Japan’s workforce alert, productive, and at the top of their game, leading to the development of ‘How Japan Can’. […]

Bacardi scares the bejesus out of drinkers with haunted rum prank

Bacardi scares the bejesus out of drinkers with haunted rum prank

To celebrate the release of its new limited-edition Halloween rum, Bacardi played the ultimate prank on people by introducing: The Haunted Rum. Leveraging a cast of skilled improv actors and unsuspecting “marks,” Bacardi tricked (and treated) people into believing there was a spirit trapped inside its new haunted rum bottle. Among the unsuspecting “marks” was […]

Nick Offerman (with Lagavulin) discovers how to make scotch whisky and releases his gift to the world

Nick Offerman (with Lagavulin) discovers how to make scotch whisky and releases his gift to the world

Actor Nick Offerman has finally unveiled his centuries-old secret. He did, in fact, single-handedly discover how to make Scotch Whisky. With the assistance of his dear friend Lagavulin Islay Single Malt Scotch Whisky, of course. Now, the two are honouring their everlasting friendship by releasing a dedicated bottle for their world-changing discovery: Lagavulin Offerman Edition Aged […]

Fanta teams with TikTok in Australia for new Halloween campaign

Fanta teams with TikTok in Australia for new Halloween campaign

Fanta has launched a major new marketing campaign in Australia via Ogilvy Sydney to further build the brand’s strong association with the fun and creativity of Halloween. The campaign will mark the first time the brand has leveraged the hugely popular video sharing platform TikTok. The Fanta Halloween campaign has also been created and produced […]

Heineken presents ‘Obrigado’, a film created by Publicis Brazil that continues #ObrigadoSenna campaign

Heineken presents ‘Obrigado’, a film created by Publicis Brazil that continues #ObrigadoSenna campaign

In order to pay homage to Ayrton Senna and to revere the power that the three-time champion have to make Brazilians feel like they belong to one nation, Heineken, the official sponsor of F1, presents the film “Obrigado”. Developed by Publicis Brazil, the piece is part of the #ObrigadoSenna campaign and reflects the importance and legacy of […]

Bulleit launches limited-edition 3D printed sneakers as part of its Frontier Works

Bulleit launches limited-edition 3D printed sneakers as part of its Frontier Works

Continuing its mission to collaborate with those pushing boundaries on the cultural frontier, last night Bulleit unveiled limited-edition 3D Printed Sneakers at the Bulleit 3D Printed Frontier Experience in Dallas. The launch is the latest iteration of the Bulleit Frontier Works project that celebrates those who are pushing the frontier of their craft and who […]

Miller Lite launches new campaign, bringing back “The Original Social Media”: Miller Time

Miller Lite launches new campaign, bringing back “The Original Social Media”: Miller Time

Miller Lite is launching a powerful new campaign focused on reimagining the iconic “It’s Miller Time” for today’s generation of drinkers. The campaign makes a bold statement about consumers’ dependence on social media and aims to inspire them to get back to enjoying beers with friends, or Miller Time, which the brand describes as “The […]

Rémy Martin celebrates collective success through its new global campaign

Rémy Martin celebrates collective success through its new global campaign

The brand’s new platform reflects Rémy Martin’s values of authenticity, audacity and generosity. “TEAM UP FOR EXCELLENCE” draws from these to pay homage to personal success through the various people who made it possible. Remy Martin’s philosophy of expert cognac making is a result many talents working together under the aegis of Baptiste Loiseau, the House’s Cellar […]

Maison Martell presents the daring new Martell XO

Maison Martell presents the daring new Martell XO

Maison Martell has unveiled its emblematic Martell XO cognac with a striking new design that further enhances its prestige. The distinctive arch-shaped bottle – so famous that, in some countries, it is referred to simply as “the arch” – has been thoroughly updated, with cleaner, more dynamic lines and refined brushed-gold trim conveying the energy […]

Family (and friends) create brand identity for Dare, the physical and motivational​ shake

Family (and friends) create brand identity for Dare, the physical and motivational​ shake

Let’s face it, the world doesn’t need another smoothie powder…but Dare is here to shake things up! Much more than just another smoothie powder, Dare acts as both a physical and mental motivational shake, daring us to break out of our negative routines and make every day more adventurous. Boosted with genuine superfoods such as […]