This month, Spraga, the award winning kombucha brand, is celebrating its continued success in the UK. Following its launch to market last November, the brand has secured two significant new listings with Brakes and EG On The Move.
Available in four flavours; Original, Ginger & Lemon, Pomegranate and Apple & Pear (RRP: from £2.75 / 330ml can), the drinks can also be bought from Amazon, as well as direct from www.spraga.com. Initially available through independent cafes and retailers Spraga has seen continued success in this space, available from wholesalers including CLF Distribution and CN Foods.
100% natural, raw, unpasteurised, certified organic and rich in probiotics, Spraga is focussed on flavour and packed with personality. Each drink, which comes in a convenient 330ml can is made with a unique, advanced fermentation process that uses a perfect mix of carefully selected microbiological cultures to create a high-quality, authentic and RAW Kombucha that has all its natural probiotics and feel-good benefits. Made with 100% organic ingredients each can is pure, refreshing and delicious plus it’s vegan and gluten free.
Already making waves across Europe, it launched with a simple philosophy, to make healthier drinks that bring people pleasure. Its intent is supported by recent consumer research* which showed that 66% of consumers preferred Spraga in a blind taste test, compared to 14% for the market leader. It also revealed a 3x higher purchase intent with 42% of respondents saying they would purchase Spraga if they saw it.
Nykyta Izmaylov Founder of Spraga says: “The partnership with Brakes gives thousands of cafes, restaurants, hotels and workplaces across the UK access to Spraga, marking a significant milestone in our UK expansion. Since we started our Spraga journey we have been on a mission to prove that healthy drinks don’t have to be boring. We’ve created a product range that’s focussed as much on flavour as it is on functionality. The category is growing, but it’s not just about ‘adding’ functionality, it’s also about the base product. We use natural ingredients and thanks to our fermentation process Spraga is naturally rich in probiotics. We’re excited by the incredibly positive response we’re receiving from the UK market”.
Setting Spraga aside from the Kombucha competition, the brand is ‘flavour first’ created in the belief that ‘healthy doesn’t need to be boring’. This September saw Spraga win Silver in the Lunch! Innovation Challenge for Apple & Pear. The brand was also given a Great Taste Award in July for the Ginger & Lemon.
Find out more at www.spraga.uk.
*Independent blind taste testing carried out by Wirral Sensory Services. Source: Wirral Sensory Services, Spraga Kombucha Report, central location preference test, 24 August 2026
Source: Spraga
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