Start-up business, THIS, is set to make £1m from Veganuary as the hyper-realistic plant-based meat company reveals it has made over £300,000 of retail sales in just the first week of January. The best-seller has been THIS Isn’t Bacon, its plant-based rashers that sizzle in the pan and mimic bacon in taste, smell, texture and appearance, followed […]
Following a successful trial of its planet-friendly (plastic-free/home compostable) pouches over the Autumn, Made for Drink has taken the decision that January 21 provides the perfect moment for its growing cluster of discerning off-trade customers (Waitrose, Sainsburys, Ocado, Fortnum & Mason & the wider Independent retail sector) to have their own bespoke flow-wrap pouch, a […]
Nectar360, part of the Sainsbury’s business, is working with market-leading retail media technology company, CitrusAd, to launch a retail media platform that enables brands and ad agencies to launch targeted sponsored product, banner advertising and return on investment (ROI) reporting and analytics across Sainsburys.co.uk. Nectar360 builds loyalty and personal connections with customers for the biggest UK and global […]
· Created by McCann UK, Aldi’s Christmas advert follows the teaser which premiered earlier this week and saw Kevin the Carrot left adrift after a Top Gun style fighter jet adventure · New characters include Harry the Hedgehog alongside beloved actor Jim Broadbent playing Father Christmas · 33m people tuned in to see Kevin the Carrot in Aldi’s Christmas advert last year, which was crowned the most effective Christmas advert of 2019
Supermarket Aldi has premiered its Christmas advert which sees the nation’s most beloved vegetable, Kevin the Carrot, return to screens to mark the start of the festive season and bring back the much needed wonder and magic of Christmas. The country was left on tenterhooks and rooting for the plucky carrot’s safe return following his appearance earlier this […]
m.economy research from mud orange reveals British Muslims’ views on food and drink branding, and how shifting lifestyles are impacting their consumption habits.
Mud orange, the award-winning creative agency helping brands to connect with diverse audiences, today launches findings from its first m.economy research on food and drink. The never previously explored insights reveal British Muslims’ motivations, behaviours and attitudes towards dining, grocery shopping, alcohol-free drinking and more. The findings also explore how British Muslims culture and lifestyle choices are rapidly […]
Ocado is delighted to announce it has appointed St Luke’s as its lead creative agency following a competitive pitch, held largely remotely. The review was run directly and involved a number of undisclosed agencies. Ocado’s ambitions are growing and St Luke’s remit will include development of a new brand positioning and creation of all above […]
TabMo research offers insight into post-pandemic consumer behaviour for food-related retailers
Mobile-first advertising company TabMo has launched a comprehensive research report looking at consumer behaviour before and during the lockdown. The study aims to help brands and advertising agencies plan their short and mid-term retail marketing strategies during these exceptional times. UK Shopping Habits Before, During and After the Coronavirus Lockdown provides the following key insight for food and drink […]
Co-op unveils a new multi-million-pound fund to support food charities across the UK, as part of a campaign to highlight the plight of the three million children* in poverty and reported eight million adults experiencing food insecurity since coronavirus lockdown**. The nationwide campaign, created by Lucky Generals, including TV, print adverts, digital content and in-store […]
BY John Eversley who is managing director, agency at WPNC
Food and drink brands across the UK are adapting fast to changing consumer behaviour resulting from the outbreak of Coronavirus. Stores have been under increased pressure since the beginning of the crisis, with many shelves stripped bare by anxious shoppers. This, in turn, has boosted online demand for groceries. One category that is particularly benefitting […]
Wren designs, manufactures and delivers over 2,000 kitchens a week. Customers can track their journey from start-to-finish including signing documents, viewing a 360-degree panorama of their kitchen and tracking their delivery live on an interactive map. Officially launched in December 2019. The app was developed in-house over nine months.
Wren Kitchens launches a ground-breaking mobile app so customers can easily manage the process of purchasing a kitchen every step of the way. The first kitchen retailer to launch an app of its kind, Wren aims to equip its customers with even more real-time information with the touch of a button anywhere in the world. […]