Brand poised for retail expansion following a year of transformative online growth

  • First and Only Unsweetened Sauces in the UK, now in 100% recyclable squeezy bottles
  • Made in the UK from 100% Natural ingredients
  • 75% less sugar than leading brand
  • NEW! Sriracha Hot Sauce added to-line up

Hunter & Gather, the brand behind the UK’s first range of Unsweetened Sauces (and the number one challenger condiment brand at Ocado) is launching its award-winning sauces in a 100% recyclable, squeezy bottle, whilst adding a new Unsweetened Hot Sauce to the line-up.

The launch is a strategic business move to take the brand mainstream and grow presence in supermarket channels following a year of transformative online growth, which culminated in triple digit D2C website sales growth in January 2023 and the brand’s first ever +£500k month. 

This follows a £1.45 million raise in October 2022, which included a £730k Seedrs crowd raise, valuing the business at £8.1m. 

Making healthy swaps simple, the new 350g squeezy format offers consumers the same great tasting Unsweetened Sauces – made in the UK from 100% Natural ingredients – but more value, less waste, and not a nasty ingredient in sight.

Headlining the new squeezy line-up is a tasty New! Unsweetened Sriracha Hot Sauce made from 100% Natural ingredients – Red Pepper, Apple Cider Vinegar, Garlic, Cayenne Pepper, Pink Himalayan Salt, and Konjac Root – with no added sweeteners or sugar and zero compromise on taste.

Amy Moring, Co-founder of Hunter & Gather, says: 

“With increased consumer drive for health and value, we’ve worked hard to create a flavour packed, great tasting range of sauces with exemplary health credentials (100% Natural ingredients, no added sugar or sweeteners, 72% less sugar than the leading brand) but in a 100% recyclable squeezy bottle that means less waste and more value for shoppers. 

“This is an exciting move, as with 97% of the ketchup market in a squeezy format, we are now perfectly placed to challenge the household sauce brands that have monopolised in retail for too long. 

“As the first and only Unsweetened Sauce brand in the UK, our mission is to raise the bar for health across the category, as we move from challenger to mainstream.

“Whilst other brands might claim ‘no added sugar’, the reality is that most contain added natural sugar in the form of fruit syrups or dates that coat the palate. 

“Our squeezy sauces really do stand up to scrutiny as they are handmade in the UK in small batches, using quality ingredients, absolutely no added sugar or sweeteners, and with zero compromise on taste.”

Hunter & Gather Squeezy Sauces (Classic Tomato Ketchup, Spicy Chipotle Ketchup, Smokey Classic Barbecue) are available to buy from Ocado and from 27th February 2023 with Booths, CLF, and further stockists to follow. RRP £3.70 for a 350g 100% recyclable squeezy bottle.

NEW! Hunter & Gather Squeezy Sriracha Hot Sauce is available to buy from Ocado and from 1st March 2023 with Booths, CLF, and further stockists to follow. RRP £4.50 for a 350g 100% recyclable squeezy bottle.

Source: Hunter & Gather

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