Oddbox appoints Hell Yeah! as above the line creative agency

Oddbox appoints Hell Yeah! as above the line creative agency

Food-waste fighting fruit and veg delivery service Oddbox has appointed Hell Yeah! as its above the line creative agency, as the startup looks to encourage more people to join its mission. Oddbox is a mission-led start-up that rescues the “too odd” and “too many” fruit and veg at risk of going to waste. It partners […]

Kalamaki Greek Street – a Case Study

Kalamaki Greek Street – a Case Study

About Kalamaki Greek Street is a fast-food chain, where you taste the divine Greek food while doing your human affairs. For now, there are four eateries in London, and there will be more in all major cities of the global ecumene.  Concept The Greek gods got bored in antiquity and have come to nowadays. And, […]

KFC UKI Launches New KFC Delivery Campaign

The brand new campaign showcases those things you can’t quite do in a KFC restaurant but can do in the comfort of your own home, and will run ahead of KFC’s sponsorship of ITV’s 2022 FIFA World Cup coverage later this year.

KFC UKI Launches New KFC Delivery Campaign

As the autumn and winter months roll in, KFC has launched its most recent campaign – and it’s all about the beauty of enjoying a KFC at home, via delivery. Whether you’re peckish during your Sunday morning lie-in, enjoying chilling in your pants or just want to put your feet up on your table, the […]

Waitrose launches Food to Feel Good About brand positioning with new campaign

Waitrose launches Food to Feel Good About brand positioning with new campaign

Waitrose is today launching its new brand expression – Food to Feel Good About. This will be an integrated brand campaign highlighting quality, taste, ethics and value, to celebrate food that makes a positive difference. The new brand campaign supports our ambition to go further in our ambition to give animals a better life and […]

The Marketing Store’s MONOPOLY promotion at McDonald’s is back, doubling gameplay and fun, making it bigger and better than ever!

The Marketing Store’s MONOPOLY promotion at McDonald’s is back, doubling gameplay and fun, making it bigger and better than ever!

McDonald’s MONOPOLY (the UK’s biggest prize promotion) is back and for its 16th year, The Marketing Store and McDonald’s are ramping up the excitement by giving customers even more of what they love with the new Double Peel. Customers have always loved the on-pack peel, however this year, instead of peeling to reveal a potential […]

Nestlé Cereals create World’s Widest Variety Pack, free from red traffic lights

Nestlé Cereals create World’s Widest Variety Pack, free from red traffic lights

Nestlé Cereals has launched a punchy new campaign, created by McCann London, to highlight the impressive number of Nestle’s cereals that do not feature any red traffic lights. The 18-product, 3.5m wide variety pack will feature in print, digital and social media advertising to educate consumers on Nestlé Cereal’s journey in helping to make breakfast […]

Little Kickers Joins Forces With Lifeplus, A Leading Light In Wellness

Little Kickers Joins Forces With Lifeplus, A Leading Light In Wellness

This September sees an aligning of like-minded people as Little Kickers forms a mutually beneficial sponsorship alliance with a leading wellness and lifestyle brand, Lifeplus.  Established back in 2002, Little Kickers was the original pioneer of football programmes for pre-school children, countering the uncomfortable dearth of activity orientated activities for inquisitive pre-schoolers.  Today 70,000 children […]

KFC re-invent loyalty with launch of new gamified rewards programme, with bucket loads of freebies up for grabs

KFC re-invent loyalty with launch of new gamified rewards programme, with bucket loads of freebies up for grabs

KFC is rewarding customers with a newly-launched in-app rewards programme themed around arcade games, with the chance to win free KFC menu items.  The new rewards programme, called ‘KFC Rewards Arcade’, created by RAPP UK, is available within the KFC app and marks KFC’s move away from the transactional, points-based loyalty schemes that dominate the […]

Leo Burnett and McDonald’s launch ‘Happy Readers Book Tour’ to make reading more accessible for children across the UK

Leo Burnett and McDonald’s launch ‘Happy Readers Book Tour’ to make reading more accessible for children across the UK

As summer draws to a close, Leo Burnett launch their latest brand activation campaign for McDonald’s, the ‘Happy Readers Book Tour’, to ensure as many children as possible return to school with a book in-hand. In a bid to get more children reading, McDonald’s is launching the Happy Readers Book Tour, which alongside in restaurant […]

McDonald’s launch ‘More Rewarding McDonald’s Moments’ campaign to celebrate new loyalty programme 

McDonald’s launch ‘More Rewarding McDonald’s Moments’ campaign to celebrate new loyalty programme 

Following the launch of MyMcDonald’s Rewards, one of the UK’s largest rewards programmes, McDonald’s and its agency partners have launched a multi-channel campaign, ‘More Rewarding McDonald’s Moments’. The campaign celebrates the arrival of the MyMcDonald’s Rewards, a loyalty programme that earns you one point for every penny you spend at McDonald’s, making every single McDonald’s […]

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