It’s About What You Are, Not What You’re Not…

It’s About What You Are, Not What You’re Not…

The rise and rise of vegans and veggies and the shocking state of the environment have spawned a massive increase in meat and dairy alternatives. It’s becoming increasingly mainstream – even high-street outlet Thornton’s Budgens has just expanded its vegan range to 800 items. This market is not new, and there have been options in […]

Robot Food Puts the Barking Pet Food Category Straight with Itsdogfood.com

Robot Food Puts the Barking Pet Food Category Straight with Itsdogfood.com

Itsdogfood.com is a new to market (you guessed it) dog food brand that produces British made, cold pressed and raw frozen dog food as well as jerky treats. Seeing a growing demand for better quality pet food, company founder Craig Wallace invested in the UK’s first cold pressed dog food plant. To keep prices competitive, […]

Leo Burnett London and McDonald’s Create Spoof Hype Brand ‘Schnuggs’ to Launch their Hottest New Product

Leo Burnett London and McDonald’s Create Spoof Hype Brand ‘Schnuggs’ to Launch their Hottest New Product

McDonald’s and Leo Burnett London have launched an amusing campaign called ‘Schnuggs’ celebrating the release of new Spicy Chicken McNuggets, their hottest new product launch and the latest addition to its menu, available for seven weeks. The campaign comprises a mixture of food focused content and short films showing models wearing custom made Spicy Chicken […]

Special #KnifeFree Chicken Boxes Launched Across the UK

Special #KnifeFree Chicken Boxes Launched Across the UK

Special chicken boxes warning young people about the dangers of carrying a knife are being introduced in chicken shops across Britain, the policing minister has announced on August 14. More than 321,000 chicken boxes that feature the Home Office #knifefree campaign have been distributed to over 210 outlets in England and Wales. The insides of […]

New York Bakery Co. Brings the Authentic Flavour of NYC to FriendsFest 2019

New York Bakery Co. Brings the Authentic Flavour of NYC to FriendsFest 2019

New York Bakery Co. is bringing the authentic taste of boiled and baked New York style bagels to Comedy Central’s FriendsFest this summer.  The airstream activation, created by London-based experiential agency Hot Pickle, will serve festival revellers in Manchester (until 18th August), Bristol (23rd August-1st September), Milton Keynes (6th-15th August) and London (20th-29th September). The […]

Weetabix Turbo Charges Any-Which-Way-A-Bix Campaign

Weetabix Turbo Charges Any-Which-Way-A-Bix Campaign

Weetabix, one of the UK’s favourite cereal brand, is bringing back its disruptive Any-Which-Way-A-Bix messaging ready for the Back to School period. The multi-channel promotion will see a return to TV of the Nick Frost-voiced TV advert, as well a social media influencer push and online campaign. There will also be new in-store activity and POS […]

Hendrick’s Gin and Space Invite the Curious to Escape the Conventional via Hendrick’s ‘Portals to the Peculiar’

Hendrick’s Gin and Space Invite the Curious to Escape the Conventional via Hendrick’s ‘Portals to the Peculiar’

Creative agency, Space, has developed a curious experiential campaign to bring super premium gin Hendrick’s unconventional world to life this summer. ‘Portals to the Peculiar’ is a series of multi-sensory events that will invite gin drinkers to escape the conventional and embrace the delectable, taking a leap into the peculiar world of Hendrick’s. Space has developed the […]

YAZOO Announces Support for Change4Life

YAZOO Announces Support for Change4Life

YAZOO KiDS is proud to be supporting Change4Life this year, a move that will see the ‘Good Choice badge alongside bottles of Strawberry and Banana packs in store and within its marketing mix across the country.  With its unique no added sugars or sweeteners recipe, YAZOO KiDS provides a simple swap for families to make in their […]

Essentra’s RE:CLOSE Tape Delivers Promotional Impact for KETTLE Foods

Essentra’s RE:CLOSE Tape Delivers Promotional Impact for KETTLE Foods

RE:CLOSE from Essentra Tapes is enabling Kettle Foods Ltd to promote its new KETTLE & More range to consumers whilst also providing user-friendly pack ‘recloseability’ to maintain freshness and support portion control. The eight-colour printed RE:CLOSE Tape can be seen on Lightly Salted KETTLE Chips packs throughout retail outlets in the UK. By working with […]

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