B&B Studio Harnesses the Power of Peanuts in New Brand Creation for Snack Bar POP

B&B Studio Harnesses the Power of Peanuts in New Brand Creation for Snack Bar POP

Peanut-based snacking brand POP has launched in the UK this month with new brand creation by branding agency B&B Studio. Available exclusively in Whole Foods before rolling out more widely across the UK, the peanut-focused snack bars are available in three flavours – Peanut Butter and Dark Chocolate, Raisin and Dark Chocolate, and Coconut. After […]

R/GA London Teams with McDonald’s to Inspire the Next Generation of Young Readers

R/GA London Teams with McDonald’s to Inspire the Next Generation of Young Readers

R/GA London is pleased to announce that it has collaborated with McDonald’s and Hachette Children’s Group to help inspire the next generation of young readers with the expansion of the McDonald’s Happy Meal Readers programme. The initiative began rolling out in January 2019 and has been developed alongside the launch of ‘The Treetop Twin’s Adventures’; […]

Sausages and Bacon Battle It Out to Be Crowned Favourite Breakfast Item Across the UK

Sausages and Bacon Battle It Out to Be Crowned Favourite Breakfast Item Across the UK

A recent survey of 1,015 people across the UK has revealed what Brits want to see in their fried breakfasts. The research, undertaken by luxury London hotelier, Guoman Hotels, asked respondents to select items they wanted to see in their fry up from 17 options. The most popular items to include in a seven-item breakfast were: Bacon (74%) […]

A More Permissible Ritz Relaunches with Contemporary New Packaging by Bulletproof

A More Permissible Ritz Relaunches with Contemporary New Packaging by Bulletproof

Mondelēz International has worked with the London office of global brand design agency, Bulletproof, to revitalise the packaging for its Ritz snacking portfolio, as part of an overall relaunch of the iconic cracker brand. Bulletproof had already put the glitz back into Ritz back in 2013, when it created the pack design that placed the iconic […]

Tidy’s Colourful Branding Help Happie Redefine the Humble Pie

Tidy’s Colourful Branding Help Happie Redefine the Humble Pie

Seeking to disrupt a traditional market with a bold and colourful brand identity, the creators of Happie asked design experts Tidy, to redefine the humble pie.  Pies may be seen as quintessentially British pub grub, but today’s health-conscious consumers are often left out of the equation. Happie sought to shake things up with a nutritious alternative, featuring classic flavours […]

General Mills Bets on Influencers to Create Cult Appeal for the UK Launch of its US Snack Sensation, LÄRABAR

General Mills Bets on Influencers to Create Cult Appeal for the UK Launch of its US Snack Sensation, LÄRABAR

LÄRABAR, the cult US vegan snack brand and creator of the original fruit and nut bar, has finally hit UK shores this month. Headed up by a £700k marketing campaign, General Mills is launching its first ever dedicated influencer squad to raise awareness of the snack sensation that will launch with listings in Sainsbury’s and […]

Beckleberry’s Enters Indulgent ‘Me Tub’ Ice Cream Fray

Beckleberry’s Enters Indulgent ‘Me Tub’ Ice Cream Fray

According to the annual food reports of Forbes, Ice cream will continue to enjoy a resurgence in 2019 largely a result of evocative Instagram photography, childhood nostalgia and an insatiable appetite for increasingly involving / luxurious flavours.  No-one can deny the welcome momentum that the venerated ‘low calorie boys’ have brought to the party (Halo […]

Cowan London Rethinks Own Label for New Brand Jack’s, Part of the Tesco Family

Cowan London Rethinks Own Label for New Brand Jack’s, Part of the Tesco Family

Independent, international design agency Cowan London reveals the design strategy and packaging behind the own label range for Jack’s stores. Comprising 90 different packaging designs across multiple categories, the unique own brand range, also named Jack’s is rolling out across a number of stores over the next six months. It is not only a major […]

Walkers Injects Extra Flavour into Latest Marketing Campaign with Gary Lineker and Emily Atack

Walkers Injects Extra Flavour into Latest Marketing Campaign with Gary Lineker and Emily Atack

Walkers, one of the UK’s favourite crisp brand, is utilising guest star, Emily Atack alongside long-standing brand ambassador, Gary Lineker to launch two new flavours to its core range: BBQ Pulled Pork and Spicy Sriracha. To celebrate the launch of the latest, tasty and on-trend additions to the core range, Walkers is adding extra flavour […]

Greene King Partners with Chris Kamara and talkSPORT

Greene King Partners with Chris Kamara and talkSPORT

Greene King, the UK’s leading pub retailer and brewer, has partnered with national broadcaster talkSPORT and footballing legend Chris Kamara to sponsor the Hawksbee and Jacobs weekday afternoon show. Chris Kamara will be once again teaming up with the pub company after a successful partnership during the World Cup, and will be the voice and […]

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