FREEDOM BREWERY LAUNCHES CONTRACT BREWING SERVICE AFTER £2M INFRASTRUCTURE INVESTMENT

FREEDOM BREWERY LAUNCHES CONTRACT BREWING SERVICE AFTER £2M INFRASTRUCTURE INVESTMENT

The pioneer of British premium lager, Freedom Brewery, has announced a new contract brewing service enabling growing producers to meet any increase in demand through a trusted resource. Having recently invested more than £2 million into its production facilities, Freedom Brewery is offering its industry expertise to other brewers to brew, bottle, can and keg […]

VCCP recreate iconic Cadbury posters from 1915 – 2024

VCCP recreate iconic Cadbury posters from 1915 – 2024

The OOH posters aim to draw on nostalgia and generosity, demonstrating how Cadbury has grown to become part of the fabric of the nation, present in the lives of British people through the years. Each poster was created by illustrators and designers who took inspiration from previous Cadbury advertising over the decades, with VCCP leading on […]

How do you eat yours? – Cadbury breathes new life into iconic Creme Egg tagline in integrated campaign from VCCP

How do you eat yours? – Cadbury breathes new life into iconic Creme Egg tagline in integrated campaign from VCCP

Cadbury and its global agency of record VCCP London has today launched its latest film for Creme Egg as part of a fully integrated campaign which brings back the classic ‘How do you eat yours?’ tagline for the first time in 20 years. The campaign builds on the original message that everyone has their own way of eating […]

LILY O’BRIEN’S BUILDS ON DESSERTS COLLECTION SUCCESS WITH NEW LIMITED-EDITION SKU

LILY O’BRIEN’S BUILDS ON DESSERTS COLLECTION SUCCESS WITH NEW LIMITED-EDITION SKU

The brand is ramping up affordable luxury innovation, growing its £11M Desserts Chocolates Brand value with enticing NPD Luxury chocolatier, Lily O’Brien’s, has unveiled a NEW and exclusive Desserts Collection, furthering its position as a leader in boxed chocolate gifting. Available in Asda stores from this February, the product is initially launching on promotion at […]

Coca-Cola strips labels from Sprite on-the-go bottles in Company’s first UK trial of “label-less” packaging

Coca-Cola strips labels from Sprite on-the-go bottles in Company’s first UK trial of “label-less” packaging

Coca-Cola will temporarily remove labels from Sprite and Sprite Zero on-the-go bottles this January in a limited trial of “label-less” packaging. The pilot will see labels temporarily removed from single 500ml Sprite and Sprite Zero bottles and replaced with an embossed logo on the front of the pack. Laser-engraved product and nutritional information will appear […]

A whole new world – Peanut butter trailblazer, ManiLife, ventures into the world of almond butter for the first time

A whole new world – Peanut butter trailblazer, ManiLife, ventures into the world of almond butter for the first time

Award-winning peanut butter brand ManiLife is set to expand its popular portfolio of peanut butters and snacks by unveiling a brand new range of sustainably sourced,  small batch almond butters for the very first time. ManiLife Almond Butter, available in both smooth and crunchy, will be available from 5th February at Tesco stores nationwide. It […]

Middleton Enterprises invest £800K to finance expansion of SushiDog chain

Middleton Enterprises invest £800K to finance expansion of SushiDog chain

Sushi on the go restaurant targeting four new sites this year in line with five-year growth plan Family investment office firm, Middleton Enterprises, with offices in London and Newcastle, today announced its second round of funding into SushiDog, the fast growing quick service restaurant chain that offers customers a menu of Sushi rolls, bowls and salads. […]

FIX8 KOMBUCHA ANNOUNCES A TRIO OF WINS

FIX8 KOMBUCHA ANNOUNCES A TRIO OF WINS

-NEW NATIONAL LISTING WITH MORRISONS- -WIDER WAITROSE DISTRIBUTION- -NEW EX-TESCO COMMERCIAL DIRECTOR HIRE- British Kombucha brand, Fix8, today celebrates the start of a new national listing with Morrisons. Launching on 4th Jan 2024, the supermarket is secured to take two SKU’s; Strawberry Basil and Sicilian Citrus, which will be stocked in the front-of-store chillers across […]

THERE’S TEA , THEN THERE’S GOOD TEA

THERE’S TEA , THEN THERE’S GOOD TEA

Championing nature nurturing tea, Clipper marries product and purpose in its biggest TV and VOD advertising campaign to date Clipper Teas is set to launch its new integrated marketing campaign which will see it sing from the tree tops about its Fairtrade and organic tea that supports biodiversity. Representing an investment of over £1m, the […]