This month Phizz, the #1 brand in the UK’s fastest growing wellbeing category*, launches its biggest travel-focused marketing campaign to date. Running throughout August, the OOH is centred around the creative platform, “When travel demands more, add some Phizz”, designed to position the brand as the go-to hydration solution for people on the move. Going live across the UK, the […]
Family-owned Penrhos Spirits has secured a new landmark listing with Waitrose, bringing its award-winning, farm-to-bottle gin to Waitrose stores across Wales, the Welsh Borders and beyond – including a flagship listing in Hereford, just a few miles from the family farm where every bottle begins life. The Penrhos London Dry is now available on shelf […]
HEALTHY kids’ challenger brand, Pip Organic, has unveiled a duo of snacking NPD in Waitrose – launching in store alongside its award-winning market-first clean-label Fizz soft drink range and Mango Pipsticks fruit snack offer. The NEW snacking lineup includes Pip Organic Strawberry and Banana Pipcrunch and a Strawberry & Mango addition to the brand’s popular […]
Largest media investment in brand history will deliver more than 200 million impacts across TV, OOH and radio this July DASH, the disruptor brand known for its deliciously simple, real fruit-infused drinks, is launching its biggest-ever national media campaign this July, expanding its acclaimed The Drink That Has It All platform with its largest media investment to date. Running […]
As it celebrates 80 years in business, Bells of Lazonby is backing a “craft at scale” model to drive growth alongside plans to expand its Cumbrian bakery. Speaking to mark the milestone, managing director Rob Keeping said the company’s long-term strategy will focus on growing its Lazonby headquarters while continuing to evolve its offer across […]
This month, Fearne & Rosie, the UK’s fastest-growing jam brand, is celebrating a new milestone for its duo of Strawberry Preserves, as it continues to drive distribution for its reduced sugar range. From 1st June, Tesco will take Fearne & Rosie’s classic Strawberry Preserve in over 1,000 stores nationwide. The supermarket has also confirmed listings […]
White Rabbit, the gluten free innovators on a mission to bring joy to the experience of eating gluten free food, by delivering high-quality Italian meal solutions to the category, today secures a new national listing, with ASDA. The brand is now available in all major retailers*. Launching with three of its signature sourdough SKUS in […]
Lindahls Protein, the high-protein dairy brand, is calling on the nation’s secret dancers to step into the spotlight with the launch of its ‘Good Movers’ competition, offering Brits the chance to win £10,000 cash simply by sharing their favourite spontaneous dance moves. View this post on Instagram A post shared by Peter Lovatt (@drpeterlovatt) This comes following new research of 2,000 UK adults which […]
Dr. Will’s is set to launch two major food collaborations to celebrate the brand’s first bricks-and-mortar store listing for its Classic Mayo, with the product launching into Sainsbury’s stores nationwide from 3rd May. Celebrating the true versatility of Classic Mayo, Dr. Will’s and Frankie’s Brownies have collaborated on a chocolate brownie made with mayonnaise. The […]
How Sainsbury’s acted early to narrowly avoid £3m in damages in one day UK retailers are facing mounting financial pressure from climate-related disruption, with flooding emerging as a growing risk to store operations, supply chains and availability. A run of extreme weather events in recent years – including storms Dudley, Eunice and Franklin – has […]