Cow & Gate, the iconic baby feeding brand, today announces the launch of its new advertising campaign, spearheaded by a category defining TV ad, ‘Supergroup’. The campaign and strategy is devised by BETC London. The campaign launches the brand’s point of view that, beyond developmental milestones, what matters most about the early years is the […]
After a successful launch period, GreenVale Farm Fresh potatoes, the first branded product from Greenvale AP, one of the UK’s leading potato suppliers, has increased its distribution and is now available nationally in over 600 Tesco stores. The brand has also been listed in 15 Booths stores in the North West. The increased distribution comes […]
The Coca‑Cola System in Great Britain (‘Coca‑Cola’), has today announced that it has recycled 10.5 million bottles collected from the London 2012 Olympic and Paralympic Games, returning them to GB shelves as part of new bottles. This will result in 42 million bottles, each containing 25% rPET. The success of this large-scale bottle-to-bottle recycling process […]
The outstanding international growth of WILLIAM LAWSON’S® Blended Scotch whisky has been recognised by the IWSR (International Wine & Spirit Research) in its recently published 2011 Elite Brands list. The Bacardi-owned whisky has successfully established itself in the Elite Brands list for a 5th consecutive year and is proud to have risen three places to […]
Nestlé UK has partnered with PhunkyFoods, an award-winning independent curriculum-based healthy eating and activity programme, on a new Healthy Kids Programme, which will reach 76,000 children between 2012 and 2015. Through the Nestlé UK Healthy Kids Network, Nestlé will support PhunkyFoods with £820,000 on an ambitious new three-year initiative – helping to expand PhunkyFoods’ reach […]
The Greenius, or Green Genius, national competition aimed at driving forward the UK’s green growth agenda has opened and organisations are invited to compete for a share of £3 million for the development of innovative, near-market technologies leading to commercialisation. Launched by the Deputy Prime Minister in June, the contest is seeking innovative solutions to […]
McCain Foods is set to revolutionise the use of mashed potato in foodservice with the launch of McCain Simply Potato for Mash from September 2012, enabling caterers to deliver a consistently delicious, creamy and fluffy mash, in just 15 minutes*, with no waste, saving time and therefore money. McCain Simply Potato for Mash has been […]
Artisan, premium crisp brand Burts Chips and Guinness are proud to announce the launch of the world’s first Guinness flavoured crisps, in a move that’s set to mark one of the biggest launches the snack category has seen in years in a deal brokered by global licensing firm Broad Street Licensing Group. Guinness Burts Chips, […]
LONDON, September 26, 2012 /PRNewswire/ — Great British Chefs, the innovative online cookery brand, have teamed up with Kikkoman to produce an exciting new recipe eBook showcasing the versatility of soy sauce as an ingredient. Featuring recipes from five of the UK’s leading chefs – each one with a Michelin star to their name – […]