Premium distiller Jura is teasing fans of its whisky with a new campaign showing an artist’s impression of people tasting a thirty-nine-and-three-quarter-year old whisky, ahead of its launch next year.
Creative agency Holler is behind the online and experiential campaign, called ‘Visual Taste of 39 ¾s’, which had its beginnings at the Jura Whisky Festival, where attendees were given an exclusive chance to taste the special tipple.
Artist Robbie’s Brown Shoes, of the Puck Collective, was on hand to capture the reactions of the tasters and his creations are now being shown on Jura’s Facebook page, as well as distributed via Twitter.
A video of the event is being shown online and tweeters of a legal drinking age are in with a chance to win a vial of The 39 ¾ by retweeting it.
James Kirkham, Holler founding partner, said: “Our Jura activity is going to have a focus on breaking convention and not resorted to tried and tested category norms. This is a great first example of instant, smart, socially inspired promotions which ignite passion and get people talking.”