Tanqueray’s Global Campaign Aims to “Bring the Gin Conversation Back to Taste”

Tanqueray’s Global Campaign Aims to “Bring the Gin Conversation Back to Taste”

Tanqueray has unveiled a multi-million global campaign titled ‘Unmistakably Tanqueray’ which aims to bring attention back to taste and the flavour of its gins. The gin producer has placed taste at the focal point of the campaign to communicate that the flavour of the gin is so distinctive, you don’t need to see the iconic […]

Jura Appoints Artist to Draw Impressions of the Taste of a 40-Year-Old Whisky

Premium distiller Jura is teasing fans of its whisky with a new campaign showing an artist’s impression of people tasting a thirty-nine-and-three-quarter-year old whisky, ahead of its launch next year. Creative agency Holler is behind the online and experiential campaign, called ‘Visual Taste of 39 ¾s’, which had its beginnings at the Jura Whisky Festival, […]

Haagen-Dazs Tops ShopSmart’s Taste-Test Of Ice Creams

Haagen-Dazs Tops ShopSmart’s Taste-Test Of Ice Creams

Willing to splurge for a tasty frozen treat?  Then look no further than Haagen-Dazs – the famed ice cream maker edged out the competition in ShopSmart’s recent taste-tests of vanilla frozen yogurts and butter pecan ice creams. The report, which features the full results of taste-tests of 12 vanilla frozen yogurts and nine butter pecan […]

Pilgrims Choice Lighter Targets Guinness World Record

Pilgrims Choice Lighter Targets Guinness World Record

So confident are Pilgrims Choice’s Lighter cheddar in their product that they are going for a Guinness World Record. It’s attempting a record blind taste test to see if the public agree that their cheese is stronger and punchier than a leading competitor’s. Lighter cheddars have traditionally been tasteless and dry but Pilgrims Choice is […]