Kopparberg Unveils Premium Gin with Design Created by Elmwood

Kopparberg Unveils Premium Gin with Design Created by Elmwood

Swedish drinks maker Kopparberg is expanding into the competitive pink gin category with its new premium gin with packaging designed by Elmwood, the independent brand design consultancy.  Elmwood was appointed to create the design for the new Kopparberg Premium Gin bottle to reflect its brand expression of flavour, fun and provenance and create standout and desirability […]

Hennessy and Artist Felipe Pantone Break New Ground with “Remixing the Present”

Hennessy and Artist Felipe Pantone Break New Ground with “Remixing the Present”

Hennessy, one of the world’s best-selling Cognac, is proud to announce a unique artistic collaboration with Felipe Pantone for its 2019 Very Special (V.S) Limited Edition release. Supporting avant-garde artists is a longstanding part of Hennessy’s identity. As part of the Hennessy V.S Limited Edition series, the House’s artistic partnerships have celebrated urban culture and […]

Jose Cuervo Pays Homage to its 250-Year History with New “Father of Tequila” Campaign

Jose Cuervo Pays Homage to its 250-Year History with New “Father of Tequila” Campaign

Jose Cuervo Tradicional – the original 100% blue agave tequila – announced today the launch of an aptly timed campaign that puts the heritage and pride of Mexico’s national spirit front and centre of the exploding tequila category.  The campaign will serve as a platform to showcase Jose Cuervo Tradicional, created in 1795, and will celebrate the company’s history […]

Bud Light Creates Special “Gloria Brew” to Toast the St. Louis Blues

Bud Light Creates Special “Gloria Brew” to Toast the St. Louis Blues

Bud Light is celebrating the St. Louis Blues and their first-ever championship by brewing a special batch of beer infused with the sounds and spirit of the Blues’ unofficial victory anthem, “Gloria” as performed by Laura Branigan. “Gloria is already ingrained into Blues history and the city of St. Louis, so Bud Light is toasting our hometown team by […]

Hennessy Names Henry Golding Official Prestige & Rare Cognac Collection Ambassador

Hennessy Names Henry Golding Official Prestige & Rare Cognac Collection Ambassador

Hennessy, one of the world’s best-selling Cognac, is proud to announce actor Henry Golding as the official ambassador for the brand’s Prestige range of Cognacs, including Hennessy X.O and the Rare Cognac Collection. The new partnership took centre stage last night at STUDIO 525 in New York City. “I am honoured to join Hennessy as their first […]

Mahou Brings Taste of Madrid to UK with the Mahou Sundown Series

Mahou Brings Taste of Madrid to UK with the Mahou Sundown Series

Super-premium Spanish beer brand Mahou, will be bringing the five-star taste of Madrid to the UK through a series of experiential events this summer. ‘The Sundown Series’, will run for six weeks in venues across London, Manchester and Liverpool.  Starting from the 17th June, each week of The Sundown Series will include an immersive Spanish experience […]

Miller Lite Launches the Cantroller: The First Gaming Controller You Can Drink

Miller Lite Launches the Cantroller: The First Gaming Controller You Can Drink

Miller Lite has created a fun solution for gamers who like to drink a beer while playing with the launch of the first-ever Cantroller, an innovative gaming controller that also happens to be a can of great tasting Miller Lite. Elegantly designed, the Cantroller is the first controller that gamers can actually drink, allowing them […]

Pearlfisher Refreshes the Brand Identity for Heineken’s Desperados

Pearlfisher Refreshes the Brand Identity for Heineken’s Desperados

Pearlfisher London has refreshed the brand identity and created a new, iconic design for Desperados, boldly capturing the festive personality, energy and distinctiveness of Heineken’s tequila-flavoured beer. Desperados is a brand built around wild experimentation, celebrating exciting experiences and people who re-mix the rules. With a mission to shake up the market and inject fun […]

Strongbow Kicks Off Largest Ever Nationwide Festival Activation in the UK

Strongbow Kicks Off Largest Ever Nationwide Festival Activation in the UK

Strongbow announced details of its 2019 festivals experience, The Strongbow Yard, supported by independent creative agency, Initials. One of the UK’s favourite cider is kicking off a summer of festival action which will see nearly 100,000 people visit its activations at festivals across the UK. The Strongbow Yard which features a ten metre high archer as […]

New Research from YesMore and Hype Collective Reveals the Truth About Student Drinking Habits in the UK

New Research from YesMore and Hype Collective Reveals  the Truth About Student Drinking Habits in the UK

Reports of the sober student are wide of the mark, according to a major study of UK students by alcohol marketing experts YesMore Agency and student marketing specialists Hype Collective. The research spanned seven focus groups at universities across the country and a follow up survey of 1000 further interviewees. The research was also informed […]

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