BEEFEATER LAUNCHES IMMERSIVE 3D AND AR EXPERIENCE IN LATEST DIGITAL DRIVE OF MULTI-MILLION-POUND ‘THE SPIRIT OF LONDON’ CAMPAIGN

<strong>BEEFEATER LAUNCHES IMMERSIVE 3D AND AR EXPERIENCE IN LATEST DIGITAL DRIVE OF MULTI-MILLION-POUND ‘THE SPIRIT OF LONDON’ CAMPAIGN</strong>

Beefeater, the World’s Most Awarded Gin[1], is cutting through the Black Friday chaos by enhancing its ‘The Spirit of London’ campaign through innovative media, launching a dynamic 3D billboard, created by McCann and Craft, in one of the busiest shopping areas in London. The disruptive activation uses ‘Deep Screen’ technology, which is forecast to achieve […]

Missouri brings ‘The Spirit of London’ to life with Beefeater Gin x Lakwena limited edition bottle design

Beefeater collaborates with Lakwena to celebrate The Spirit of London

Missouri brings ‘The Spirit of London’ to life with Beefeater Gin x Lakwena limited edition bottle design

Beefeater, the World’s Most Awarded Gin, worked with Missouri to help create a limited-edition bottle and suite of assets that represents ‘The Spirit of London’ – the home of Beefeater for over 200 years. After a deep dive into potential collaborators that embodied the shared values of Beefeater, Missouri commissioned Lakwena, a London-based artist known […]

Lewis Moberly ‘Unlock The Untold’ in immersive campaign for Lambay Irish Whiskey

Lewis Moberly ‘Unlock The Untold’ in immersive campaign for Lambay Irish Whiskey

Multi award-winning brand design agency Lewis Moberly, has partnered with craft Irish whiskey brand, Lambay to create a launch campaign for the brand’s most premium expression. Design experts in the luxury and premium spirits space, Lewis Moberly has created a digital-first campaign for the Lambay Castle Prestige Edition, unlocking the hidden secrets of the island on which the whiskey […]

GUINNESS LAUNCHES NEW AFRICAN CAMPAIGN “BROTHERS”

Guinness celebrates the power of football fandom in breakthrough new campaign

GUINNESS LAUNCHES NEW AFRICAN CAMPAIGN “BROTHERS”

The latest GUINNESS campaign in Africa celebrates how football fans find ingenious ways to make the experience of watching the game accessible for everyone.  Launching this week, “Brothers” celebrates the relationship between Miracle, and his brother, Abidemi who are united behind their shared passion for football. The new GUINNESS advert is set in a Nigerian […]

SMIRNOFF PRESENTS ‘TRUE ORIGINALS’ WITH GORILLAZ

SMIRNOFF PRESENTS ‘TRUE ORIGINALS’ WITH GORILLAZ

THE WORLD’S NO.1 VODKA¹ MEETS THE WORLD’S MOST SUCCESSFUL VIRTUAL ACT²JOINING FORCES TO EXPLORE, CELEBRATE AND REIMAGINE SMIRNOFF’S HISTORY IN DISTINCTIVE COCKTAIL CULTURE WITH A GORILLAZ SPIN FOUR TWISTS ON CLASSIC COCKTAILS AND A LIMITED-EDITION BOTTLEDESIGNED BY GORILLAZ BAND MEMBERS MURDOC, NOODLE, RUSSEL & 2D Since 1864, Smirnoff has introduced some of the most iconic […]

Budweiser Brewing Group transforms draught drinks dispense with revolutionary precision blending technology

New technology delivers multiple dispense options from one base keg liquid, offering a consumer customised drink option, simply and quickly.

Budweiser Brewing Group transforms draught drinks dispense with revolutionary precision blending technology

The leading global brewer has piloted a revolutionary new dispense system that enables hospitality owners to significantly expand their draught portfolio. The unique solution allows consumers to customise their drink without the cost and complexity of adding new lines and cellar tech. It is a closed and non-permeable system, ensuring that there is no unintentional […]

The Botanist, but bolder: Creative agency Thirst adds extra strength to famous Islay gin as distillery launches first-ever Global Travel Retail exclusive offering

• Impressive new branding designed to show ‘bolder side’ of famous Islay gin for launch of 51.5% The Botanist Hebridean Strength • Creative agency Thirst uses contrast to demonstrate evolution of brand as it innovates in the Global Travel Retail market • Thirst’s bold strategy includes The Botanist Environment – an immersive experience designed to educate and inform travelling gin lovers on The Botanist’s Hebridean heritage

The Botanist, but bolder: Creative agency Thirst adds extra strength to famous Islay gin as distillery launches first-ever Global Travel Retail exclusive offering

ISLAY distillery Bruichladdich has unveiled bold branding for its first-ever Global Travel Retail (GTR) exclusive gin, The Botanist Hebridean Strength.  Glasgow-based creative agency Thirst, which recently reimagined the progressive distillery’s distinctive new outer-packaging-free Port Charlotte bottle, was charged with strengthening and amplifying the classic The Botanist brand for its first step into innovation – a […]

NEW JOHNNIE WALKER CAMPAIGN MAJORS ON BLACK LABEL

NEW JOHNNIE WALKER CAMPAIGN MAJORS ON BLACK LABEL

Johnnie Walker, the world’s number one Scotch Whisky, today launches a new, through-the-line global campaign putting a spotlight on one of the brand’s most iconic and best-selling whiskies, Johnnie Walker Black Label.  Launching after a record year for the brand, it comes in the wake of the successful Johnnie Walker Keep Walking campaign from 2021, […]

Underground of Sound pulls into Luno presents All Points East

Beefeater, The World’s Most Awarded Gin, is bringing to life The Spirit of London for 40,000 festival-goers with an immersive tube journey through London’s eclectic history of music

Underground of Sound pulls into Luno presents All Points East

Beefeater has built a true-to-size London Underground carriage at Luno presents All Points East to bring The Spirit of London to life at one of the capital’s biggest outdoor music festivals. Along with a full-service bar, which will offer Beefeater London Dry, Beefeater Pink Strawberry and Beefeater Blood Orange Gin & Tonic’s, the pièce de […]

APPARTEMENT 103 CREATES FOLKLORE RANGE FOR RON CIHUATAN

APPARTEMENT 103 CREATES FOLKLORE RANGE FOR RON CIHUATAN

Following a long-standing partnership, Cihuatan Rums has teamed up with Appartement 103 to craft a super premium range of Single Barrels expressions aimed at connoisseurs and collectors all around the world: Cihuatán Folklore. This range showcases Cihuatán’s technical prowess, knowledge and attention to detail in crafting top world-class rums, establishing El Salvador as a pure […]

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