Seymourpowell and Suntory Beverage and Food GB&I collaborate on packaging design for latest -196 brand launch

Seymourpowell and Suntory Beverage and Food GB&I collaborate on packaging design for latest -196 brand launch

The design and innovation agency partners once again with the Ribena and Lucozade producer as it expands into the RTD alcohol market in Great Britain Strategic design and innovation agency Seymourpowell has unveiled the UK packaging design for Japanese ready-to-drink brand -196 (minus one nine six) – a new addition to the British RTD alcohol market, introduced […]

THE WREXHAM LAGER BEER CO HITS ICELAND SHELVES

THE WREXHAM LAGER BEER CO HITS ICELAND SHELVES

The Wrexham Lager Beer Co, the oldest lager brewery in Great Britain, has announced that it has secured a brand-new listing for its lager in all 65 Iceland stores across North and South Wales. The award-winning British supermarket chain now stocks the Wrexham Lager 440ml Cans (4% ABV), which feature stronger and bright colourways to be […]

Moët Hennessy Wine Estates launches interactive AI sommelière ‘Divine’

Moët Hennessy Wine Estates launches interactive AI sommelière ‘Divine’

Moët Hennessy Wine Estates (MHWE), the wine division of LVMH, has launched an interactive AI sommelier, able to talk buyers through wine recommendations, trained on its extensive in-house expertise. The technology, called ‘Divine’, currently takes the form of a warm and witty ‘living painting’, which interacts via speech in real life.  However, MHWE plans to […]

Thirst creates unifying global masterbrand for Brooklyn Brewery

Thirst creates unifying global masterbrand for Brooklyn Brewery

Global beverage branding specialist Thirst has created a masterbrand identity for Brooklyn Brewery, enabling global cohesion while retaining the legacy brand’s bold iconicity. Thirst maintains a long-term creative partnership with Brooklyn Brewery, alongside partner Carlsberg Group. The global drinks specialist has already created the positioning and identities for Brooklyn Pilsner and Pulp Art, as well […]

HANGOUT-OF-HOME: Absolut Vodka & SPRITE help Londoners pull off the ultimate unplanned hangout

HANGOUT-OF-HOME: Absolut Vodka & SPRITE help Londoners pull off the ultimate unplanned hangout

Creative activation from Absolut Vodka & SPRITE, the latest innovation from The Coca-Cola Company and Pernod Ricard, shows Londoners they don’t need reservations, invites, or wristbands to pull off the perfect hangout. They’ll just need a blanket. No plan? No problem, as Absolut Vodka & SPRITE transformed billboards around Clapham Common, London, into giant 32-sheet […]

THE WREXHAM LAGER BEER CO RELAUNCHES PREMIUM PILSENER

THE WREXHAM LAGER BEER CO RELAUNCHES PREMIUM PILSENER

The Wrexham Lager Beer Co, the oldest lager brewery in Great Britain, has today announced the relaunch of its premium pilsener to join the brand’s existing line-up of traditional lagers. The family run business has reintroduced its 4.6% ABV pilsener style lager which is brewed locally in Wrexham using its original recipe. Using premium German […]

ICONIC co-founder develops the UK’s first still vodka-based iced tea brand

ICONIC co-founder develops the UK’s first still vodka-based iced tea brand

In response to growing demand for ready-to-drink (RTD) brands, female founder Ellie Farrer has launched the UK’s freshest summer drink, NAUGHTEA, with her agency ICONIC, which she co-founded along with James Kirkham, acting as a marketing partner to accelerate the new brand’s success. Already on sale at music venue Unit 58 in Tottenham, NAUGHTEA provides […]

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