Billson’s Launches Craft Gins with Strategy and Design by Cowan London

Billson’s Launches Craft Gins with Strategy and Design by Cowan London

Billson’s brewery today reveals the launch of Billson’s Australian Dry Gin and Billson’s Beechworth Dry Gin, with strategy, brand and packaging design by independent, international design agency Cowan London. The launch not only marks a new direction for one of Australia’s oldest drinks manufacturers, it is also an example of how a brand can stand out in a market […]

Casg Annamh Debuts with a Design by bluemarlin

Casg Annamh Debuts with a Design by bluemarlin

Speyside distillery Aberlour has released its latest single malt, Casg Annamh with a design by strategic brand design agency, bluemarlin. Providing adventurous malt lovers with the ideal introduction to sherry cask matured whiskies, Casg Annamh highlights Aberlour’s commitment to choosing the best casks and maturing liquid of the highest quality to provide a deep and […]

Smirnoff Ice Celebrates Musical Expression in Latin American via a Limited Edition Range by Vault49

Smirnoff Ice Celebrates Musical Expression in Latin American via a Limited Edition Range by Vault49

Brand design agency Vault49 unveils limited-edition designs for Smirnoff Ice to help it connect with Latin America’s growing culture of taking the party to the streets. The vibrant and colorful on-pack designs take inspiration from popular musicians and music genres that resonate with this audience, and position Smirnoff Ice as a catalyst for good times. More broadly, […]

Adventure Stories Brands The Cornish Distilling Co.’s New Spiced Rum, Mooncurser

Adventure Stories Brands The Cornish Distilling Co.’s New Spiced Rum, Mooncurser

East London Design-Practice Adventure Stories, have been working closely with The Cornish Distilling Co. to both conceive and design the branding for Mooncurser; their new Spiced Rum. Mooncurser joins the vanguard of the burgeoning British Craft Rum scene. This marks a move away from large multi-national brands, (traditionally the preserve of the rum category) towards […]

UK Comedy Favourites Rap Battle it Out on Channel 4 for Coldest of All Time Title, in Coors Light Campaign

UK Comedy Favourites Rap Battle it Out on Channel 4 for Coldest of All Time Title, in Coors Light Campaign

Coors Light will launch ‘That’s Cold’ campaign, created and devised by Zenith, in collaboration with Channel 4. The brand will host the first beer branded rap battle championship, serving up ice-cold burns alongside ice-cold beers, with UK comedy favourites. The campaign will break with a Channel 4 Gogglebox advertising premier at 9pm on 19 April. […]

GREY GOOSE Invites People to Treat Themselves as the Special Occasion with the Launch of Live Victoriously

GREY GOOSE Invites People to Treat Themselves as the Special Occasion with the Launch of Live Victoriously

GREY GOOSE vodka announced the unveiling of its global brand platform, Live Victoriously. The ethos of the Live Victoriously platform is an answer to consumers’ demand for more authentic and relatable luxury brands – personal fulfilment is no longer achieved by simply impressing others, but rather by celebrating the moments that matter to one personally – […]

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance […]

Jameson Launches the Next Instalment of its ‘Taste, That’s Why’ Campaign by TBWA\Dublin

Jameson Launches the Next Instalment of its ‘Taste, That’s Why’ Campaign by TBWA\Dublin

Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled the next instalment of its successful advertising platform, ‘Taste, That’s Why’. The new campaign, titled ‘The Bartenders’ Gathering’, launches across television, digital and social media in Germany from April 2019, ahead of a wider global roll-out later this year. In line […]

Carlsberg Gets Honest About its Beer in New Campaign by Fold7

Carlsberg Gets Honest About its Beer in New Campaign by Fold7

Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]

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