Budweiser and Charlize Theron Join Forces for Budweiser Reserve Copper Lager

Budweiser and Charlize Theron Join Forces for Budweiser Reserve Copper Lager

Budweiser revealed its commercial starring Oscar-winning actress, Charlize Theron, alongside the brand’s limited-edition Budweiser Reserve Copper Lager. The :60 commercial, titled “The New Bud in Town,” is set to Run-D.M.C’s “Tricky” and features Theron, as she kicks ass in games across the bar all while never spilling a drop of her beer. The new creative brings […]

Absolut Celebrates Australian Marriage Equality in ‘Absolute Love’ Campaign by Cummins&Partners

Absolut Celebrates Australian Marriage Equality in ‘Absolute Love’ Campaign by Cummins&Partners

Absolut has announced the launch of Absolut Love, a campaign developed by Cummins&Partners Sydney, that celebrates the stories of Australian marriage equality since the historic YES vote in 2017. As part of the campaign, Absolut has created one of its iconic posters aligned to its major partnership with Sydney Gay & Lesbian Mardi Gras. The […]

Coors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign

Coors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign

Coors Light on February 15 called on bar patrons across the US to toast the nation’s farmers. The celebration, hashtagged #ToastToFarmers, is a tribute to the men and women who harvest the ingredients that go into the ‘World’s Most Refreshing Beer’. It’s also the latest riposte to Anheuser-Busch for spending millions on national ads during the […]

Hendrick’s Gin Turns the Cucumber into an Unlikely Valentine’s Day Star in Singapore

Hendrick’s Gin Turns the Cucumber into an Unlikely Valentine’s Day Star in Singapore

Hendrick’s Gin concluded its unusual Valentine’s Day campaign in which it offered the love-struck gin lovers of Singapore a chance to buy cucumber-themed gifts. The campaign, by Iris Singapore and titled ‘A Most Unusual Valentine’s’, ran for the weeks leading up to the day, largely through social, digital and PR, ultimately leading people to a special […]

Finnish Beer Brand Wants Lovers to Wear a Bear this Valentine’s Day for a Loneliness Charity

Finnish Beer Brand Wants Lovers to Wear a Bear this Valentine’s Day for  a Loneliness Charity

Karhu Beer wants couples to wear a bear this Valentine’s Day, and in return it will donate to a loneliness charity. Conceived by Hasan & Partners, a limited edition twin t-shirt pack, featuring a design by fashion art illustrator Laura Laine, go on-sale for 24 hours on 14 February, with profits going to loneliness charity, […]

Greene King Partners with Chris Kamara and talkSPORT

Greene King Partners with Chris Kamara and talkSPORT

Greene King, the UK’s leading pub retailer and brewer, has partnered with national broadcaster talkSPORT and footballing legend Chris Kamara to sponsor the Hawksbee and Jacobs weekday afternoon show. Chris Kamara will be once again teaming up with the pub company after a successful partnership during the World Cup, and will be the voice and […]

Burns Group & Labatt Blue Citra Lure Millennials Out of their Offices & into Nature with New Push

Burns Group & Labatt Blue Citra Lure Millennials Out of their Offices & into Nature with New Push

Brand transformation company, Burns Group, in partnership with FIFCO USA, one of the largest beer companies in the US, announced a new national campaign for Labatt Blue Citra, “Feral Office Workers.” Labatt Blue Citra is a new product from FIFCO that marries the taste, look and feel of trendy IPAs with an easy drinking lager. […]

Co-Partnership Unleashes ‘the Best of Dufftown’ in New Design for Mortlach

Co-Partnership Unleashes ‘the Best of Dufftown’ in New Design for Mortlach

Mortlach is a Scottish whisky with an impressive heritage and cult status amongst collectors. Looking more like a Cognac than a credible whisky, the previous packaging design failed to capture its brand story with its subtle screen-printed graphics that were lost in a dark bar or on the retail shelf. It was consequently in fast […]

Hennessy Debuts Ridley Scott Directed Short Film Taking Viewers on a Sensorial Odyssey

Hennessy Debuts Ridley Scott Directed Short Film Taking Viewers on a Sensorial Odyssey

Hennessy released an epic short film by legendary director Ridley Scott who visualises the odyssey experienced in every sip of Hennessy X.O. The campaign was created by the advertising agency DDB Paris, creative partner of Hennessy. The luxury spirits brand also announced that a 60-second version of the film will premiere in the US during The 91st […]

Good Beer Co. Brings Beer and Dogs Together with the Launch of ‘Pale Tail’

Good Beer Co. Brings Beer and Dogs Together with the Launch of ‘Pale Tail’

Following the successful launch of Love² and Great Barrier Beer, Brother & Co have once again been entrusted by the Good Beer Co to launch its latest initiative: a beer that supports animal welfare.  Working pro bono, Brother & Co has developed a complete brand identity, packaging as well as advertising collateral for the new […]

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