The independent creative studio has reimagined Archie Rose Distilling Co. for its next global chapter, creating a new identity and bottle for three Australian whiskies co-created with new co-owner Chris Hemsworth. Founded in Sydney in 2014, Archie Rose has built its reputation by doing things differently. Rather than replicating the traditions of established whisky regions, […]
Elmwood has designed a new brand identity and positioning for Ecuadorian beer Biela Elmwood, the global brand and design consultancy, has partnered with Ecuadorian beer Biela to refresh its visual identity. Part of HEINEKEN Ecuador, Biela’s new identity highlights its philosophy that it doesn’t just brew beer, it brews bonds, with the new positioning, ‘Friendship […]
Greene King Brewery has launched “Beer Slide” – the latest campaign under its “Legendary Beers, Centuries in the Making” platform, developed by creative agency Neverland – celebrating the years, decades, and centuries it takes to master something special, while helping to showcase Greene King’s quality beers beyond its pubs. The campaign follows the eternal quest […]
SimplyCook and Amity Brew Co are raising a glass to curry night with the launch of SimplyJuicy – to accompany SimplyCook’s Curry House Collection. SimplyJuicy brings together SimplyCook’s flavour-packed approach to home cooking with independent craft brewery Amity Brew Co, pairing a curry-house-inspired feast with a cold craft beer made for sharing. The collaboration comes […]
Good Times Are Serious Business: Diplomático Rum’s new global campaign and brand world brings its philosophy to life through the rituals and moments of connection that romance the everyday. Super-premium spirit Diplomático Rum today unveils a new global brand world and campaign, developed in partnership with New York creative agency forceMajeure. At the heart of […]
In the Lowland region of Perthshire in Scotland, Aberargie Distillery quietly set about distilling and maturing beautifully refined whisky and sought to tell their compelling story of patience and heritage through a series of single malt Scotch whisky releases. This required a brand that encapsulated the essence of their unique location and ‘barley-to-bottle’ philosophy, as […]
October 26 offers yet another milestone in the wider Hive Mind Mead story with its Dark Cherry Mead (melomel) winning Great British Food Gold, not simply for the proud fruited creation, but its wider sustainability vision, in addition to being a recognised as a regional champion (Wales). According to the judges: “The dark cherry flavour […]
Craft beer has spent years competing to be louder, darker and more serious. Harbour Brewing Co. decided to head in the opposite direction. Working alongside the Cornwall-based brewery, independent design agency Thirst has unveiled a vibrant new identity and packaging redesign inspired by the freedom of the Cornish coast, the reward that comes after a […]
Johnnie Walker, the world’s No 1 Scotch whisky¹, announces the launch of the new Johnnie Walker Blue Label Indian Festive Blend, a rare new expression created exclusively for India’s festive season. Building on last year’s successful collaboration with acclaimed designer Rahul Mishra, the launch celebrates the meeting of exceptional Scotch Whisky craftsmanship and contemporary Indian […]
Spirit Cartel appointed as new UK distributor – Maintains 50cl bottle pricing for new 70cls Alexender Stein, who created acclaimed gin brand Monkey 47, has partnered up with Spirit Cartel as the new distributor for his Horse With No Name Bourbon. Spirit Cartel was the distributor which launched Monkey 47 in the UK and played […]