Brand design agency bluemarlin has just unveiled the brand strategy and packaging identity for Cisk Session, a new lower-alcohol addition to the Cisk portfolio that’s been created to meet the evolving expectations of today’s more mindful drinker. Today’s launch builds on bluemarlin’s longstanding partnership with Maltese brewer Simonds Farsons Cisk, having already developed the wider […]
Jägermeister is unveiling a new campaign and brand platform for the global launch of Jägermeister Orange, its new vibrant orange spirit. Created by The Midnight Club, the global campaign runs across social media and OOH, for the next two years. The new campaign, called “Orange by Nature”, centres on a series of films inspired by […]
Store created in partnership with Lonsdale aims to appeal to the senses Diageo has opened a Johnnie Walker Black Label retail experience at The Liquor Fort in Gurgaon, one of India’s fastest growing districts. This marks an ambitious step towards redefining the brand’s luxury credentials in India. Created in partnership with international branding and design […]
The waste fruit fighting duo launch their third gin collaboration after two consecutive sell-out variants Award-winning farm craft gin brand Penrhos Spirits is launching a new limited-edition summer gin today in collaboration with mission-led food company Oddbox – a ‘Wonky Apple and Fennel Gin with a squeeze of Lemon’, designed from the ground up as […]
Hazy Grapefruit Lager Second Launch of 10th Anniversary Year Nirvana Brewery, the alcohol-free pioneer, has bolstered its fruit-forward line-up with Hazy Grapefruit Lager (0.3% ABV), which lines up alongside its highly successful Cloudy Lemon Lager. Its launch coincides with a major surge in popularity for fruit-led beers across all segments of the market. In fact, fruit-flavoured […]
Ceremony Botanical Brewing Introduces a New Beer Category Based on Botanicals and Aimed at Cultural Authenticity and Community Building The Many, the independent, Los-Angeles based, full-service advertising agency that specializes in participatory marketing has launched Ceremony Botanical Brewing, the first botanical brewing company in the United States and the first to build every brew from the […]
Boundless Brand Design has partnered with The Balvenie to bring to life A Gift Shaped by the Seasons, a Limited-Edition collection of five of its signature whisky offerings, that reimagines the brand’s iconic Cask Finishes range. The ambition with the collection was to create a meaningful gift for The Balvenie’s discerning target audience. Something to […]
In a saturated category, Brooklyn creative agency Tavern turns to modern heritage and deep worldbuilding to create Hyper Blast, an RTD brand that feels instantly familiar and iconic. Tavern’s ready-to-drink (RTD) beverage, Hyper Blast, is built to both disrupt and solve the category’s most pressing challenge: how to stand out. For a category defined by […]
Islands8, the award-winning Maltese gin, has just launched a watermelon version to celebrate the summer – with a refreshing design by London-based creative agency bluemarlin. Three years on from elevating and reinventing the Islands8 brand world, bluemarlin is raising a glass to a design built with the future in mind – one that was always intended […]
Venture/Scale-up COO Leads Nirvana Into Its Next Decade Nirvana Brewery, the pioneer or No/Low beers in the UK, has appointed its first CEO and embarked on an ambitious fund-raise, seeking upwards of £1m. The moves come as figures confirm that 2025 was the biggest year yet for No and Low-alcohol beers, with over 200 million […]