Ricardo Rum is THE rum of The Bahamas. If you’ve tried the islands’ most famous cocktail, the Bahama Mama, then you’ve already had a taste of Ricardo. Partnering with the Commonwealth Brewery Ltd. team, Vault49’s London studio was tasked to help this local rum celebrate its ‘Uniquely Bahamian’ brand essence and launch its first ready-to-drink […]
Forged Irish Stout, the Irish stout brand owned by MMA star Conor McGregor, is launching its inaugural St Patrick’s advert this weekend to tie into its first ever St Patrick’s Day. The animated spectacle marks a significant milestone in Forged Irish Stout’s short history and is a nod to the handcraft involved in every single […]
Meet ‘Brahma Phone’: A phone created by a brand who understands everything about Carnival and nothing about cell phones AMBEV’s Brazilian beverage icon, Brahma beer, fresh from elevating the spirit of the Brazilian Carnival as its biggest sponsor, is preparing to bring the same joy to other large events and gatherings by making it easy […]
Last week, following the latest annual release of new emojis on iOS and Android, which saw the introduction of a lime wedge, Corona announced a pledge to create a Corona bottle emoji, then lock it away, never to be seen or used. The beer brand, part of AB InBev UK, renowned for its crisp taste, […]
Simon Pendry Creative were asked to rebrand MR Pick Me Up. The previous branding had become tired, unclear on the message, and also irrelevant to the new owners of the business. It was time for a positive change. MR Pick Me Up is a private wine tour and driver service, operating in the beautiful Margaret […]
The Wrexham Lager Beer Co, the oldest lager brewery in Great Britain, has unveiled a major brand refresh across its existing range, marketing collateral, merchandise, and new product formats. The refresh comes at an exciting time for the award-winning brewer following the spotlight on Wrexham since the launch of ‘Welcome to Wrexham’ on Disney+, which […]
19 Crimes, in collaboration with Denomination, gets a modern refresh without losing its rebellious spirit. Launched over a decade ago, 19 Crimes disrupted the wine market with its unique approach. However, to maintain its shelf presence and appeal to the evolving preferences of younger adult consumers, the original design needed a refresh. Denomination has masterfully […]
This new “Fun in a Bottle” campaign, created by agency of record McGarrah Jessee, is scheduled to debut Thursday, 2/22 during the Los Angeles Lakers and Golden State Warriors NBA broadcast on TNT. Directed by Jessica Batson with production partner Dreamboat Productions, the spot features music by Spencer Ludwig, a Latin Grammy winning and Grammy […]
The pioneer of British premium lager, Freedom Brewery, has announced a new contract brewing service enabling growing producers to meet any increase in demand through a trusted resource. Having recently invested more than £2 million into its production facilities, Freedom Brewery is offering its industry expertise to other brewers to brew, bottle, can and keg […]
Laphroaig wanted to bring more story-telling to their gifting strategy and disrupt the somewhat stuffy Scotch category, to engage & recruit new drinkers who hadn’t previously considered Islay single malts as a gift. Kicking off the project, we set out on a trip to Islay for a wander through Laphroaig’s history and provenance. Exploring the […]