The world’s leading coffee liquor, Kahlúa, and Dutch chocolate brand Tony’s Chocolonely have teamed up to create the Kahlúa Espresso MarTony Glass – a never-seen-before Espresso Martini glass made entirely of milk chocolate. The Espresso MarTony sees the two brands come together to create the ultimate adult treat after research1 found that a quarter of […]
Flipping Retail Logic — And Redefining the Future of Refrigerated Beverages Harbin Beer, one of China’s most well-known beer brands, generates 62.2% of its sales from mom-and-pop shops—a competitive but high-potential market (based on company data). But recently, the brand made an unexpected request to shop owners in southern Chinese towns: move Harbin Beer to […]
Award-winning creative agency, The Elephant Room, is launching a new brand identity for The Botanist gin, as a modern, super premium brand designed to appeal to a global audience and to tap into a growing desire to celebrate the moment and intentional living. The resulting work moves the brand beyond its provenance story and includes […]
Combining technology with cocktail artistry, Tanqueray No. TEN and its global tastemakers redefine cocktail innovation and customisation with a groundbreaking experiment where cocktails are crafted from dreams Tanqueray No. TEN is exploring the future of socialising by pushing the boundaries of personalisation with its experiment ‘The Cocktail of Dreams’, a visionary global project led by […]
Imagined and developed with creative agency Fred & Farid Shanghai In a groundbreaking marketing initiative, Guinness has unveiled the innovative Guinness Street Studio, – a campaign developed with Fred & Farid Shanghai – transforming traditional billboard advertising into an interactive consumer experience that has dramatically increased brand engagement and sales across China. The campaign represents […]
Craft cider producer, Gravity Theory, has harvested a crop of new wholesale listings ahead of what promises to be a year of sustained growth for the brand and the category. Drink Warehouse, Venus Wines and Spirits, and Cave Direct are all introducing Gravity Theory to their ranges. They join Matthew Clark, Dayla, Euroboozer, Biercraft and […]
This brand creation for Southwestern Distillery is born from the legend of two nineteenth century Cornish brothers who spent all their time in darkness; mining tin during the day and distilling moonshine at night. Their famous black whisky is now brought to market in a fitting steel tin that shouts of their underground spirit, combined […]
Leading global beer brand Heineken® has launched a worldwide recruitment campaign co-ideated by creative agencies LePub and Publicis Dublin, to help independent Irish pub owner, Josie McLoughlin, find a new successor. Joseph ‘Josie’ McLoughlin owns McLoughlin’s Bar on the rural Achill Island. Situated at the edge of the world, the pub rests against the backdrop […]
Specialist drinks design agency Co-Partnership has given global wine brand Kim Crawford a timeless glow up. Kim Crawford is the #1 Sauvignon Blanc brand in the US with a portfolio of New Zealand wines that has earned over twenty prestigious 90+ scores from publications like Wine Spectator, Wine Enthusiast, and The Tasting Panel. The aspirational […]
Independent brand design agency Vault49 is pleased to share the details of its partnership with Pronghorn in support of the launch of their new bourbon whiskey Edmonds Honor, an ultra-premium bourbon that celebrates the untold story of Edmond Albius, the overlooked Malagasy prodigy botanist who revolutionized vanilla cultivation through hand pollination in the 1800s. Aged […]
