Boundless Brand Design has partnered with The Balvenie to bring to life A Gift Shaped by the Seasons, a Limited-Edition collection of five of its signature whisky offerings, that reimagines the brand’s iconic Cask Finishes range. The ambition with the collection was to create a meaningful gift for The Balvenie’s discerning target audience. Something to […]
In a saturated category, Brooklyn creative agency Tavern turns to modern heritage and deep worldbuilding to create Hyper Blast, an RTD brand that feels instantly familiar and iconic. Tavern’s ready-to-drink (RTD) beverage, Hyper Blast, is built to both disrupt and solve the category’s most pressing challenge: how to stand out. For a category defined by […]
Islands8, the award-winning Maltese gin, has just launched a watermelon version to celebrate the summer – with a refreshing design by London-based creative agency bluemarlin. Three years on from elevating and reinventing the Islands8 brand world, bluemarlin is raising a glass to a design built with the future in mind – one that was always intended […]
Venture/Scale-up COO Leads Nirvana Into Its Next Decade Nirvana Brewery, the pioneer or No/Low beers in the UK, has appointed its first CEO and embarked on an ambitious fund-raise, seeking upwards of £1m. The moves come as figures confirm that 2025 was the biggest year yet for No and Low-alcohol beers, with over 200 million […]
As UK shoppers increasingly seek guidance and reassurance when buying wine, historic French wine house Calvet is launching a nationwide retail campaign to make French wine easier to navigate in supermarket aisles. The campaign, ‘A Taste of France with Helen McGinn’, addresses a clear category challenge: while French wine remains highly regarded globally, many shoppers find […]
More than three million Baby Beer shots have already been poured across the UK* – and this tiny, sweet sensation is only getting bigger… From your TikTok feed to your local bar, one tiny drink is everywhere right now. The Baby Beer shot – a sweet, layered serve that looks like a miniature pint – has become a viral […]
WKD, the popular ready-to-drink brand, has launched a major new campaign – ‘Got a WKD Side?’ – marking the first phase of a £10 million investment across 2026. Led by brand agency Continuous, the campaign brings back WKD’s bold, irreverent personality while reframing the brand for Gen Z. It will run as a 360° programme across […]
From Orot to Bucrana, the wine from an extreme land shaped by Moruba. This project redefines a winery brand from Spain’s Toro region, moving beyond conventional codes toward a more strategic and meaningful positioning. Built around the concept of “Extreme Land”, the identity reflects a territory where climate and soil are not just a backdrop, […]
We had heard the expression ‘interpreting the vineyard’ a thousand times, and now, with Abel Mendoza’s 52–60 wine design, we truly understand its meaning. The place creates the grape and the wine, while the winegrower is essential for reading nature’s score and sculpting with it an expression of their own to the rhythm of the […]
Boundless Brand Design has created the brand identity for Sazerac House of Cocktails, a new premium liqueur range from the Sazerac Company. Developed in collaboration with Sazerac, the design celebrates the birthplace of the Sazerac cocktail while honouring the French craftsmanship and heritage of Sazerac De Forge Cognac. The new-to-world range features seven Cognac-infused liqueurs […]