Stella Artois announces its first-ever limited-edition holiday beer called Midnight Lager

Stella Artois announces its first-ever limited-edition holiday beer called Midnight Lager

Who says nothing good happens after midnight? Just in time for the holidays, Stella Artois will introduce a brand new limited-edition seasonal beer — Midnight Lager — on Halloween night in historic Sleepy Hollow, NY, most famous for tales of its ghostly rider. The new holiday brew, a first for the brand, is a black […]

Sergio Ramos’ Tattoos Chronicle the Football Star’s Rise to Greatness in Budweiser Ad

Sergio Ramos’ Tattoos Chronicle the Football Star’s Rise to Greatness in Budweiser Ad

Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, announced a new partnership with Sergio Ramos, football champion and current captain of Real Madrid and the Spanish National Team. As one of the best defenders of his generation, Ramos’ ‘Be a King’ campaign, created by Deutsch New York, celebrates his stand-out career in advance of his latest […]

Hendrick’s Gin enchants Sydneysiders with mid-summer solstice OOH campaign via Posterscope

Hendrick’s Gin enchants Sydneysiders with mid-summer solstice OOH campaign via Posterscope

Hendrick’s Gin has partnered with Posterscope to celebrate the launch of its new limited-edition Hendrick’s Midsummer Solstice gin – the first innovation in Australia since launching its flagship gin over 20 years ago. Evoking Hendrick’s British heritage and association with the unusual, Posterscope has devised a unique out-of-home (OOH) campaign to bring to life the […]

85-strong orchestra and choir surprise ice hockey match for Sinebrychoff’s birthday

85-strong orchestra and choir surprise ice hockey match for Sinebrychoff’s birthday

Baton met puck this weekend when two cultures collided at an ice hockey match in Helsinki, Finland, where two teams battled it out to a soundtrack fuelled by an 85-strong symphony orchestra and choir. Internationally renowned conductor Nick Davies, raised the roof of the Helsinki Ice Hall, nicknamed “The Beast Cave”, on Saturday 12 October to celebrate the 200th anniversary […]

Franck Dedieu announced as the new St-Germain UK Brand Ambassador

Franck Dedieu announced as the new St-Germain UK Brand Ambassador

Mixologist extraordinaire, Franck Dedieu, has been announced as the UK Brand Ambassador for St-Germain. The French liqueur brand has chosen the award-winning bartender to use his extensive experience and passion to build brand awareness, advocacy and loyalty with the on-trade as well as consumers.  One of Dedieu’s focus for the brand is to facilitate a stronger relationship with […]

Russian Standard Original’s Packaging Undergoes A Redesign

Russian Standard Original’s Packaging Undergoes A Redesign

Sedley Place has been collaborating with Roust’s Design Team to evolve Russian Standard Original in response to market factors and changing consumer perceptions. Russian Standard has seen significant growth in sales volume over recent years, and has become the second largest vodka brand in the UK, but the brand hasn’t launched new, more contemporary packaging […]

Carlsberg Moves a Step Closer to Creating the World’s First ‘Paper’ Beer Bottle

Carlsberg Moves a Step Closer to Creating the World’s First ‘Paper’ Beer Bottle

Carlsberg Group has updated on its journey to create the world’s first ‘paper’ beer bottle made from sustainably-sourced wood fibres that is both 100% bio-based and fully recyclable. Carlsberg has unveiled two new research prototypes of its Green Fibre Bottle, which are the first ‘paper bottles’ to contain beer. Carlsberg also announced it has been […]

The Collaborators brands Yorkshire’s first single malt whisky, Filey Bay

The Collaborators brands Yorkshire’s first single malt whisky, Filey Bay

Strategic branding consultancy, The Collaborators has developed the brand strategy, identity and packaging for Yorkshire’s first single malt whisky – Filey Bay from the Spirit of Yorkshire Distillery – which launched on 5th October.  The objective was to create a contemporary world whisky, with a bespoke bottle structure that would be unique, distinctive, grounded and have a […]

Denomination adds a shot of bacchanalian humour to new gin brand Wildspirit

Denomination adds a shot of bacchanalian humour to new gin brand Wildspirit

New distillery, Wildspirit, launches Wildspirit Bloody Merry Gin, with a convention-breaking brand and packaging identity by drinks design specialist Denomination. Passionate distiller and founder of Wildspirit, James Dumay, set out to fill a gap in the market for a serious gin for serious gin drinkers, but with a very unserious attitude: “We wanted to bring an […]

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