Smirnoff, the world’s #1 vodka[1], is today unveiling multimarket activations to boldly champion the power of the collective and reignite social connections around the world in a celebration of the spark that’s created when different people, flavours and ingredients come together. With a recent report indicating that 79% of 18-29 year-olds feel their emotional connections […]
Really Good Beer Society are on a mission to create gorgeous beer that helps solve important problems whilst you’re drinking it. Each beer is partnered with a charity and a percentage of sales donated with each purchase. Business Challenge The craft beer category is awash with activist brands, who talk a good game but fail […]
£400,000 Multi-Media Spend Targets Drinkers in London and Manchester Four Roses bourbon has launched its first-ever consumer advertising campaign, targeting a younger whiskey drinker, with a range of support for on-trade stockists across the UK. Commissioned and co-ordinated by the brand’s long-term distributor, Spirit Cartel, the £400,000 digital outdoor and social media campaign is entitled […]
Canned Wine Co. is thrilled to announce they are launching two new lines into the online grocer Ocado, from December. This exciting new launch aims to bring exceptional canned wines to a wider audience, showcasing their unique terroir and varietal characteristics. The premium single varietal range will focus strongly on their region of origin. From […]
GLOBAL CREATIVE PUTS THE WORLD’S NO.1 INTERNATIONAL GIN INTO REAL LIFE OCASSIONS Gordon’s, the world’s best-selling international gin, is today announcing a brand evolution that casts a new direction for its creative expression with refreshed design principles and positioning that reinvigorates the brand for a modern audience. First created in 1769, Gordon’s mastered the classic London Dry Gin and […]
Estrella Galicia, the Spanish heritage beer brand has launched their ‘real Spanish beer campaign’ to educate the UK market that they are authentically 100% Spanish and brewed in Galicia Spain since 1906. The Spanish beer brand has launched the campaign after consumer research found that *80% of premium beer drinkers considered authenticity important to them […]
“Whoopi Prosecco. Tiny Bubbles. Big Taste.” Just in time for the Holidays, Whoopi Goldberg officially releases the newest edition of the Whoopi Prosecco line. Continuing in the Premium, Sparkling Wine Category, Whoopi Prosecco has the rating of Superiore DOCG, and is made from organic grapes in the exquisite rolling hills of Asolo, Italy. Today, Whoopi […]
Pernod Ricard owned whisky brand, Chivas and creative agency Impero have partnered to create an activation campaign to launch Chivas XV’s limited edition festive pack in celebration of Diwali. Chivas has created a Diwali themed platform, ‘Light up the Night’, centred around family gathering, gifting and celebration. Taking inspiration from this theme, Impero was tasked with positioning […]
Brewery Also Introduces 30L KeyKeg For Popular Hoppy Pale Ale Following its recent £750,000.00 fundraise, Nirvana Brewery has brought back one of its most successful limited-edition brews, a London Porter. Last seen in 2021, the porter is available alongside Nirvana’s six-strong core range via Inn Express, LWC, Pivovar, Nectar and eebria. In addition, the UK’s […]
Nirvana, the UK’s first-ever dedicated no/low-alcohol brewery, has recently secured half a million pounds from a small group of private investors, taking its 2023 fund-raising total to just over £750,000.00. Debt-free and enjoying its most successful year of trading, the brewery will use the money to fund the development of key markets, as well as […]