Beer brand Skol, with the help of Brazilian ad agency F/Nzaca Saatchi & Saatchi, has designed multi-functional aluminum beer bottles that can be transformed into various household objects. Available in different sets, they allow design-minded customers to turn the bottles into clocks, lamps, oil and vinegar kits, candleholders and vases, after the beverage has been […]
BBDO’s Bud Light win in the U.S. has cost the agency the Light account in Canada. The cross-border conflict was apparent as soon as the agency picked up Bud Light in the states last month. Molson Coors, which markets Coors Light in Canada, began considering its options almost immediately and has decided to move the […]
As part of a charity project to raise funds for disaster relief efforts for the devastating 2011 Japanese earthquake and tsunami, Anchor Coffee and sake and beer brewery, Sekinoichi, collaborated to create the ‘Coffee Beer’, a beer with a rich, deep taste, due to the coffee beans added during the brewing process. The two companies, […]
You may not know this, but other than being a sexy Hollywood heart-throb, actor George Clooney is also an avid tequila-drinker. Together with his tequila-loving buddies Rande Gerber and Mike Meldman, Clooney decided to create the elusive ideal tequila they sought the world over but couldn’t seem to find. The result is the launch of […]
Peroni Nastro Azzurro is launching a new advertising campaign, named Storie di Stile (Stories of Style), to celebrate its Italian heritage and reinforce its credentials as a premium Italian style brand. Made by creative agency The Bank, the new campaign tells the story of Peroni Nastro Azzurro’s creation in Italy in 1963, and highlights the […]
McCann Erickson New York has been appointed creative agency of record in the U.S. for the iconic Jose Cuervo brand of tequila after a review, the agency confirmed Monday. The assignment was awarded by Jersey City, NJ-based Proximo Spirits, which just took over as distributor for the brand effective July 1. Word of the appointment comes […]
Summer is a wonderful time for outdoor activities with family and friends. For many people, a day at the beach, on the boat, or at a backyard barbecue will include drinking alcoholic beverages. But excessive drinking and summer activities don’t mix. Drinking impairs both physical and mental abilities, and it also decreases inhibitions—which can lead […]
Arnold Worldwide have launched ‘Swarm’, a new spot for Jack Daniel’s Tennessee Honey, that’s creating a real buzz for the number one selling honey-flavoured whiskey in the U.S. Like the initial spot that launched the brand, this one also features King Bee, only this time with an unstoppable force of CG bees (fans) who follow […]
To promote its beer in Europe, and help its fellow citizens be proud of where they come from, beer brand Molson Canadian teamed up with ad agency Rethink Canada to create beer fridges full of free beer and delivered them to various locations in Europe. However, unlike other ordinary fridges, the red beer fridges could […]
If this looks like a beer that only the devil himself would try, then Hungarian Csaba Bernát has succeeded. Called the “Fekete Démon”, this elegantly packaged beverage captures the dark and mysterious quality of Soproni beers while enticing people to drink it. Shrouded in black, this intriguing packaging is enough to pique anyone’s curiosity.