GUINNESS LAUNCHES NEW CAMPAIGN CELEBRATING THE WORLD’S MOST “EXTRA” PREMIER LEAGUE FANS

GUINNESS LAUNCHES NEW CAMPAIGN CELEBRATING THE WORLD’S MOST “EXTRA” PREMIER LEAGUE FANS

Guinness Extra brings Guinness’ Official Beer partnership with the Premier League to life in key markets by celebrating “Extra” fans and the matchday rituals that travel across time zones. Guinness today unveils a new campaign for Guinness Foreign Extra Stout (FES) as part of its Premier League sponsorship. Guinness Extra is a campaign designed to […]

Butterfly Cannon create magnetic identity for new fine wine brand from Gallo Luxury Group: Monte Rosso Estate

Butterfly Cannon create magnetic identity for new fine wine brand from Gallo Luxury Group: Monte Rosso Estate

Considered the crown jewel of the Moon Mountain district, Monte Rosso is hard to forget. Rolling out across the steep, rugged terrain, in the majestic Mayacamas Mountains above the Sonoma Valley, the vineyard is home to some of the oldest producing vines in California. Monte Rosso Estate marks a significant milestone for the Gallo Luxury […]

Butterfly Cannon sets the Fire Horse in motion for Highland Park this Lunar New Year

Butterfly Cannon sets the Fire Horse in motion for Highland Park this Lunar New Year

To celebrate Lunar New Year and the arrival of the Year of the Fire Horse, Highland Park has partnered with creative studio Butterfly Cannon to create a striking limited-edition release, designed to capture the attention of affluent millennial whisky drinkers. Rooted in Highland Park’s wind-swept Orkney home, the design transforms the pack into an experience […]

GRAND MARNIER UNVEILS A FRESH NEW LOOK: WHERE TIMELESS ELEGANCE MEETS A MODERN TWIST

GRAND MARNIER UNVEILS A FRESH NEW LOOK: WHERE TIMELESS ELEGANCE MEETS A MODERN TWIST

Grand Marnier, the audacious combination of cognac and orange liqueur, announces the latest evolution of its label design, which sees its iconic look infused with a modern twist. The refreshed bottle features a new palette of vibrant reds and subtle copper shades whilst retaining key elements of the brand’s timeless heritage such as the bottle’s […]

SEVEN BRO7HERS BREWING CO SECURES NATIONAL LISTING IN WETHERSPOONS FOR ITS FAN-FAVOURITE ‘EASY IPA’

SEVEN BRO7HERS BREWING CO SECURES NATIONAL LISTING IN WETHERSPOONS FOR ITS FAN-FAVOURITE ‘EASY IPA’

SEVEN BRO7HERS BREWING CO has secured an incredible national listing with Wetherspoons, marking a major milestone for the Salford-based, family-run brewery. From this month, SEVEN BRO7HERS Easy IPA will be available behind the bar in 400 Wetherspoons sites across the UK. The rollout will eventually culminate in a draught listing in all of the 750 […]

FANS HAVE MORE FRIENDS: HEINEKEN® LAUNCHES NEW GLOBAL SPONSORSHIP PLATFORM WITH NEW YORK-BASED SOCIAL EXPERIMENT

FANS HAVE MORE FRIENDS: HEINEKEN® LAUNCHES NEW GLOBAL SPONSORSHIP PLATFORM WITH NEW YORK-BASED SOCIAL EXPERIMENT

On Matchday 8, the busiest night of the UEFA Champions League, Heineken® ran a real-life social experiment in New York to support the launch of its new global campaign, Fans Have More Friends, proving shared fandom can turn strangers into real connections. Heineken® this week launches Fans Have More Friends, a new global sponsorship platform […]

Renowned Ontario Winery Showcases Legacy With Wine-Developed Photography

Renowned Ontario Winery Showcases Legacy With Wine-Developed Photography

Handcrafted bottles chronicle Henry of Pelham’s winemaking history Every winery has history, but not every winery has a darkroom. To celebrate their rich legacy, Ontario’s #1 winery (National Wine Awards, 2024), Henry of Pelham, converted their underground barrel cellar into a fully functional darkroom where wine lovers could put on a set of aprons and […]

Hopleaf Pale Ale restored to iconic status by bluemarlin

Hopleaf Pale Ale restored to iconic status by bluemarlin

Hopleaf Pale Ale, one of Malta’s most cherished beer brands, has unveiled a bold new visual identity by brand design agency bluemarlin, marking a confident return to relevance for the historic brew. First introduced to Malta in 1928, Hopleaf’s iconic red leaf had gradually lost its presence amid increasingly generic beer design. bluemarlin set out to […]

Dalziel & Pow creates way-finding system and retail design for new Guinness Open Gate Brewery London

Dalziel & Pow creates way-finding system and retail design for new Guinness Open Gate Brewery London

Dalziel & Pow, the global strategy and design studio, has created a storytelling-led way-finding, retail strategy and design for the new Guinness Open Gate Brewery London. Doors open to the public for Guinness Open Gate Brewery London on December 11th, offering visitors the chance to experience the magic of Guinness across brewing, food, retail, and […]