BETC has launched their second campaign for client Danone after securing the partnership in 2023. Under the empowering concept of “Feed Your Progress”, the agency created a global platform for Danone’s high-protein dairy brand, YoPro, designed to inspire and fuel personal growth. The work aims to bring to life the universal insight of “progress feeds […]
Tesco quite literally stands for quality food in a new OOH campaign by BBH London, which replaces the letters of its famous logo with beautiful fresh produce starting with T, E, S, C and O. Called “ICONS”, the campaign is BBH’s response to a brief to make Tesco stand for quality food. Conventional marketing wisdom […]
Today premium peanut butter brand ManiLife launches its first brand campaign ‘Nuts so Fancy’. The purpose is to highlight the fact that not all nuts are equal, and it’s the quality of the ManiLife nuts that make its award winning peanut butter ‘like no other’. Developed in collaboration with creative agency Sprowt, ‘Nuts so Fancy’ […]
The Terry’s ‘Board of the Unsquare’ have called an important meeting to debate the latest chocolate flavour to excite the nation. The board features a host of eccentric British characters, including The Fox, The Socialite, Watson, The Mod, and The Cow. It’s almost unfathomable that it never crossed the Board of the Unsquare’s collective mind […]
Waitrose has unveiled a brand new seasonal campaign to promote its premium, brand-owned No.1 range with a nationwide campaign created with Saatchi & Saatchi. Waitrose relaunched its No.1 range earlier this year, with a third of products in the range being new or updated. Exciting new products include Wagyu Beef, No.1 Heather Honey Smoked Salmon, […]
A freezer, a dog and, most uncharacteristically, passengers on a busy commuter train, all start talking in the new integrated campaign for frozen pizza brand Chicago Town – the first by independent creative agency Quiet Storm since it won the brand’s ad account as lead creative and strategic agency in 2023. Chicago Town, owned by […]
Johnnie Walker Black Label nnounce a new multifaceted partnership with Dankie Sounds, a key player in bringing the wave of the South African subgenre, Amapiano, to the UK music scene. Celebrated for its vibrant events and passion for championing emerging creatives in music, Dankie Sounds’ work mirrors Johnnie Walker’s ‘Keep Walking’ and ‘Bold Steps’ mission […]
Project highlights affectional bond Brazilians hold with the brand through four moving experiences from Méqui Lovers Only a brand with close and affectionate relationship with fans can have a special nickname. Inspired by this bond, McDonald’s took a deep dive into the meaning of its widespread nickname “Méqui” to find out what makes Brazilians so […]
Burger King, the home of the flame-grilled Whopper sandwich, creates tattoos with reward barcodes embedded inside to let more customers enjoy the newly upgraded Whopper introduced in South Korea last April. Coined ‘Whopper Tattoo,’ Burger King Korea launched a unique seasonal campaign as part of its ‘Flame-Grilled Taste’ project, which celebrated Burger King’s 40th anniversary entering […]
As millions of fans eagerly anticipate the opening weekend of the 2024/25 season, Guinness is launching its largest global campaign to date, marking its debut as the Official Beer and Official Non-Alcoholic Beer of the Premier League. The launch follows another successful year for the iconic black pint, which has achieved double-digit growth for the […]