Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 28th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
Müller FRijj encourages customers to lean into absurdity in latest campaign by VCCP Blue Today, the nation’s favourite dairy brand, Müller, is launching a new campaign for FRijj with creative agency of record VCCP Blue ‘Moos in Unexpected Places’. In a world where young men are facing cultural pressures to constantly self-improve and optimise every area of their lives, Müller FRijj […]
Burger King UK is launching a campaign positioning the Whopper as the ultimate post-race meal, timed to coincide with the biggest UK marathons. Created by BBH, “Burger King UK Whopper of a Finish” is the second instalment of the burger chain’s “Foodfillment” brand platform, which reaffirms the Whopper as the ultimate food satisfaction. Based on […]
WKD, the popular ready-to-drink brand, has launched a major new campaign – ‘Got a WKD Side?’ – marking the first phase of a £10 million investment across 2026. Led by brand agency Continuous, the campaign brings back WKD’s bold, irreverent personality while reframing the brand for Gen Z. It will run as a 360° programme across […]
This month, Phizz, the UK’s No. 1 hydration enhancer, launches its latest integrated campaign. Running across London from March through to June, the campaign is built around the concept “Phizz Makes It Better” and combines out-of-home media, large-scale sampling, events, and strategic partnerships and paid and organic social which is forecasted to deliver 40m impressions. […]
Guinness Extra brings Guinness’ Official Beer partnership with the Premier League to life in key markets by celebrating “Extra” fans and the matchday rituals that travel across time zones. Guinness today unveils a new campaign for Guinness Foreign Extra Stout (FES) as part of its Premier League sponsorship. Guinness Extra is a campaign designed to […]
In the brand’s first TV spot for seven years, Batchelors have served up a delicious film, celebrating the lip-smacking taste of their Super Noodles pots, and launching a new “Irresistibly Batchelors” platform. The ad follows the obsessive cravings of an orchestra conductor, as he is distracted by a delicious, steaming pot of Super Noodles, being […]
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]
When the world’s only Arabic-speaking Korean comedian tries to rebrand “KFC” as “Korean Fried Chicken,” the kitchen fights back KFC Arabia has launched its new Korean BBQ Twister with a campaign that asks: what happens when you give a bilingual comedian full creative control over your menu launch? Chaos. Delicious, culturally-aware chaos. The brand partnered […]
Warburtons, Britain’s biggest family bakery, today unveiled the latest in its line of blockbuster TV ads, starring Hollywood legend Morgan Freeman. Watch the new ad, “150 Years in the Baking”, here. The highly anticipated ad campaign, which celebrates Warburtons 150th anniversary, chronicles the family’s enduring passion for baking, with Freeman expertly guiding viewers through 150-years of Warburtons heritage. Following an impressive line-up of A-list celebrities including Olivia Colman and Robert De Niro, Freeman injects his characteristic, wry charm to the ad, […]