Jif and Smucker’s Spread Some Joy with Bold, Comedic Campaigns by Publicis Groupe

Jif and Smucker’s Spread Some Joy with Bold, Comedic Campaigns by Publicis Groupe

On August 15, two much beloved brands, Jif and Smucker’s, debut two category-shattering campaigns bringing creativity back to consumer packaged goods. The ‘That Jif’ing Good’ campaign blends quirky, irreverent humour with a bold, theatrical tone illustrating just how far people might well go for the fresh-roasted peanut taste of Jif peanut butter. The Smucker’s ‘Father […]

The ‘GIN IS IN’ as Tanqueray Unveils New Campaign by Yard NYC

The ‘GIN IS IN’ as Tanqueray Unveils New Campaign by Yard NYC

Tanqueray, widely known as one of the world’s most celebrated gin, recently unveiled GIN IS IN, their latest US campaign. The creative celebrates the iconic Tanqueray & Tonic cocktail, but with a new, cutting edge look that draws inspiration from the world of fashion.  GIN IS IN is a national advertising campaign created by Yard […]

Leo Burnett London and McDonald’s Create Spoof Hype Brand ‘Schnuggs’ to Launch their Hottest New Product

Leo Burnett London and McDonald’s Create Spoof Hype Brand ‘Schnuggs’ to Launch their Hottest New Product

McDonald’s and Leo Burnett London have launched an amusing campaign called ‘Schnuggs’ celebrating the release of new Spicy Chicken McNuggets, their hottest new product launch and the latest addition to its menu, available for seven weeks. The campaign comprises a mixture of food focused content and short films showing models wearing custom made Spicy Chicken […]

McDonald’s and 22feet Tribal Worldwide Reveal Story of the #TrulyIndianBurger this Independence Day

McDonald’s and 22feet Tribal Worldwide Reveal Story of the #TrulyIndianBurger this Independence Day

McDonald’s is often looked at as the quintessential western brand. This often leads people to assume that the house favourite burgers from McDonald’s India are also western in their origin. In an attempt to bust this myth and create awareness about the sourcing story and Indian origin of McDonald’s India’s food, this Independence Day, Hardcastle […]

Brennans’ Cosy Campaign Celebrates the Simple Pleasures a Slice of Bread Can Bring

Brennans’ Cosy Campaign Celebrates the Simple Pleasures a Slice of Bread Can Bring

Much loved and iconic brand Brennans has launched a new TV ad from its latest through-the-line campaign, focused on the simple pleasures a slice of Brennans Family Pan can bring. This campaign, created by award-winning agency JWT Folk, focuses on inspiring consumers and reminding them to enjoy the special moments in life. Brennans provides a […]

Weetabix Turbo Charges Any-Which-Way-A-Bix Campaign

Weetabix Turbo Charges Any-Which-Way-A-Bix Campaign

Weetabix, one of the UK’s favourite cereal brand, is bringing back its disruptive Any-Which-Way-A-Bix messaging ready for the Back to School period. The multi-channel promotion will see a return to TV of the Nick Frost-voiced TV advert, as well a social media influencer push and online campaign. There will also be new in-store activity and POS […]

Clever Posters Demonstrate How People Navigate Cities Using McDonald’s Restaurants

Clever Posters Demonstrate How People Navigate Cities Using McDonald’s Restaurants

A new Russian poster campaign for McDonald’s highlights a benefit of the fast food brand’s globally iconic logo that’s not often discussed – its value as a universal landmark to help people navigate. To show the way tourists and locals use McDonald’s as a landmark and a reference point to help them get around cities, […]

Absolut and Lowe Lintas India Drive the Message that a Colourful World is a Colourless One

Absolut and Lowe Lintas India Drive the Message that a Colourful World is a Colourless One

Absolut once again brings forward its belief in Global Unity through a brand-new campaign named Born Colourless. The brand over the years has championed purpose led creativity and instigated an open world. In the new campaign Absolut highlights the deeply coloured opinions that exist in the world and leaves viewers with the message that for […]

The Makers of Hormel Compleats Microwave Meals Announce New Ad Campaign

The Makers of Hormel Compleats Microwave Meals Announce New Ad Campaign

Hormel Foods, the makers of Hormel Compleats microwave meals, announced the launch of the Fast as BE:EP advertising campaign, created to showcase the speed and convenience of the brand’s line of satisfying meals that are ready in just 60 seconds. The campaign, developed in collaboration with BBDO Minneapolis, includes a series of 15-second videos featuring adults preparing a […]

Truly Hard Seltzer Taps Actor Keegan-Michael Key for New Ad Campaign by Johannes Leonardo

Truly Hard Seltzer Taps Actor Keegan-Michael Key for New Ad Campaign by Johannes Leonardo

Truly Hard Seltzer, a leader of the exploding hard seltzer category, announced the launch of a new advertising campaign with American actor Keegan-Michael Key, best known for his roles on Mad TV, Comedy Central’s Key & Peele and Netflix’s Friends From College and the two hit summer blockbusters Toy Story 4 and The Lion King. […]

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