Jura Appoints Artist to Draw Impressions of the Taste of a 40-Year-Old Whisky

By on    Advertising, Alcoholic, Beverages, Features, Latest, Launches, Promotions  

Premium distiller Jura is teasing fans of its whisky with a new campaign showing an artist’s impression of people tasting a thirty-nine-and-three-quarter-year old whisky, ahead of its launch next year. Creative agency Holler is behind the online and experiential campaign, called ‘Visual Taste of 39 ¾s’, which had its beginnings at the Jura Whisky Festival, […]

The Union Gives Jura Whisky Mystic Refresh

By on    Alcoholic, Beverages, Packaging  

The Union Gives Jura Whisky Mystic Refresh

The Union has created a new look for Jura whisky’s core range, drawing on the landscape and mythology of the Scottish island of Jura. Jura brand owner Whyte & Mackay has worked with The Union on several of its products and approached the consultancy in the hope of better communicating Jura’s flavour profiles and brand […]