Scarecrow M&C Saatchi Works From Home and creates a trilogy of digital films for Wagh Bakri Tea!

Scarecrow M&C Saatchi continues to add value to its relationship with Wagh Bakri Tea and creates an inspiring and memorable digital film trilogy comprising of a heart-warming film for Mother’s Day, an adrenaline-pumping film for Frontline Sales Team and culminating it with a Positivi-tea filled film for International Tea Day.

Scarecrow M&C Saatchi Works From Home and creates a trilogy of digital films for Wagh Bakri Tea!

Though it is yet to be recognised as the national drink of India, tea has played an important role in adding warmth within families in the 60+ days of lockdown in India. Along with the client, the agency felt that it was time to bring tea to the forefront. The first film, released for Mother’s Day is […]

Together we cooked the difference – New Maggi Campaign by Publicis Dubai

Together we cooked the difference – New Maggi Campaign by Publicis Dubai

With sudden lockdowns across the World, cities, restaurants and roads have emptied – but kitchens have never been fuller. In this extraordinary time, Maggi’s raison d’être ‘Cook the difference’ takes on even more meaning in the eyes and dining rooms of those confined.  In a moving manifesto that toes the line between being inspirational and […]

FAB Finalists of The 22nd FAB Awards Revealed!

FAB Finalists of The 22nd FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 22nd edition of their awards programme, which is focused entirely on work done for Food and Beverage brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes […]

Pearlfisher New York designs ShopRite’s new own brand for food products, Bowl & Basket, to bring consumers together

Pearlfisher New York designs ShopRite’s new own brand for food products, Bowl & Basket, to bring consumers together

Pearlfisher New York partnered with Wakefern on the brand creation, including brand strategy, visual identity, packaging, portfolio redesign and roll-out of ShopRite’s new own brand for high quality food – Bowl & Basket. ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market increasingly diverse and […]

The FAB Awards announces Jury Presidents for their 22nd Year

Design LSM's Holly Hallam, Ingo Stockholm's Bjorn Stahl and Buddy Creatives Co-Founder Mark Girvan will Chair Juries

The FAB Awards announces Jury Presidents for their 22nd Year

The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce the Jury Chairs for the 22nd edition of the awards. The International awards programme that is focused entirely on work done for Food and Beverage brands, will be held on May 20, 2020 in London. The awards, supported by […]

Quaker Encourages The Nation To ‘Go Forridge’ For Delicious Topping Inspiration With Its Latest Campaign

Quaker Encourages The Nation To ‘Go Forridge’ For Delicious Topping Inspiration With Its Latest Campaign

Quaker Oats has partnered with creative agency, AMV BBDO, to launch its latest advertising campaign this January, which is all about inspiring the nation to get imaginative with their porridge toppings and flavour combinations. The ‘Go Forridge’ campaign, which airs on TV from 6th January, sees breakfast eaters exploring the taste possibilities that lay just a few feet away […]

Wagh Bakri Tea Group and Scarecrow M&C Saatchi commemorate the brand’s centenary year in India

Scarecrow M&C Saatchi and Wagh Bakri Tea Group are beginning the year on a high, after releasing a unique TVC, a Celebratory Anthem, and a Timeless Calendar to mark Wagh Bakri Tea Group’s 100 years of operations in India.

Wagh Bakri Tea Group and  Scarecrow M&C Saatchi commemorate the brand’s centenary year in India

The Journey So Far After starting its operation in 1919 from a tea depot, Wagh Bakri Tea Group has come a long way and has its presence across India and the world with multiple blends, variants and formats. The ‘Hamesha Rishtey Banaye’ stand Since inception, the brand believes in bringing people closer and in creating […]

Cooper’s Hawk – Driving engagement for new Wine Club members

Cooper’s Hawk – Driving engagement for new Wine Club members

Cooper’s Hawk is a modern casual restaurant and winery chain with a mission to democratize the good life through wine. Their wine club boasts over 240,000 members who provide a sizable lift in revenue from repeat visits to the company’s 35 restaurant locations. In addition to exclusive monthly wines, this Wine Club offers a wide […]

Is it or Isn’t it? Meatless Meatballs Cause Confusion in Subway’s new Veganuary Campaign from Above+Beyond

Is it or Isn’t it? Meatless Meatballs Cause Confusion in Subway’s new Veganuary Campaign from Above+Beyond

Veganuary 2020 is set to be a record-breaking month for meat-free eating, and Subway wants its customers to know that there’s a Meatball Marinara to suit everyone’s taste.  The new Meatless Meatball Marinara Sub launches at the same time as the new decade, with a campaign by Above+Beyond celebrating the freedom that non meat-eaters will […]

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