Just Eat, a leading global marketplace for online food delivery, is launching a fresh, new UK campaign created by McCann London under the tagline ‘We Got It,’ celebrating a service expansion into the delivery of major brands such as McDonald’s, KFC and Greggs. The new ad will run alongside the brand’s ongoing ‘Did Somebody Say’ campaign, featuring Snoop Dogg.
The new campaign aims to show that Just Eat is the place to go for all your food needs. From national superbrands, to mini-chains, to local dine-in delivered restaurants, the message is clear: Just Eat delivers the broadest range of restaurants and the best value to its customers.
The campaign celebrates the breadth and relevance of Just Eat’s iconic restaurant offerings and plays on the recurrent theme of highly personalised consumer targeting. It was created by Ben Buswell and Jo Griffin and directed by Finn Keenan out of Riff Raff.
Matt Bushby, Just Eat UK Marketing Director, commented:
“Just Eat has built a reputation for delivering joy to customers all over the UK from a huge range of much loved local independent restaurants. By extending our portfolio with some of the best-known names on the high street, our platform has become a one stop shop for choice, delivering what you want when you want it.”
Rob Webster & Alexei Berwitz, Creative Directors, said:
“With so many great brands on their platform, Just Eat caters for all people, everywhere. Whilst this is true – it’s also a very funny premise too. All credit to our client for recognizing that – and for letting their agency have so much fun in bringing it to life, with a parody of the one-size-fits all world of automated advertising.”
Finn Keenan, Director, said:
“The script is a brilliantly cheeky observation of those ‘personal’ targeted commercials. A knowing nod that we’re all a bit over that “we know you better than you know yourself” approach. So, we took the idea of those over friendly ads and doubled down on how ridiculous they can be. I was delighted at how much I was allowed to push the idea and put our hero, the wonderful Daisy Badger, through an absolute onslaught of intense in-your-face advertising.”
The integrated campaign comprises TV, VOD, Radio and OOH developed by McCann London and produced through Craft, with social strategy and creative managed by BYTE London and UM leading media.
The new campaign will launch in the UK initially on the 20th Jan 2021 and is likely to be adapted to other Just Eat Takeaway markets such as Australia and Ireland.
Source: McCann London