Mountain Dew Introduces Sweet Lightning Available Exclusively at KFC

Mountain Dew Introduces Sweet Lightning Available Exclusively at KFC

Mountain Dew and KFC are partnering to electrify their beverage lineup with Sweet Lightning, an out-of-this-sky refreshment lit up with a punch of peach and a touch of honey flavours. Available exclusively at KFC restaurants nationwide by July 1, DEW is fixin’ up a true-to-its-roots soda that will brighten each and every one of your taste buds. He’s […]

The evian Babies are Back to Celebrate a New Way of Living Young

The evian Babies are Back to Celebrate a New Way of Living Young

evian unveiled its latest campaign, the “Baby Bare Necessities”, a joyful anthem that sees the brand’s iconic babies return to outline a new ethos for “living young”. In an increasingly fast-paced world with ceaseless swiping and constant notifications, the campaign suggests trusting that little voice inside all of us, that inner baby that reminds us […]

Pepsi’s New Campaign Sends Paul Rudd and Michael Peña Out of this World

Pepsi’s New Campaign Sends Paul Rudd and Michael Peña Out of this World

Ant-Man stars Paul Rudd and Michael Peña feature as astronauts in a comedic campaign by AMV BBDO for Pepsi that shows just how far they will go for a Pepsi Max. As the two astronauts prepare for a rocket launch and run through their pre-flight checklist, they realise they have forgotten critical cargo: their Pepsi […]

Coca-Cola and The Swedish Football Association Launches Statues of Four Female Football Stars

Coca-Cola and The Swedish Football Association Launches Statues of Four Female Football Stars

For the first time four Swedish female football players will be honored with an identical statue each in scale 1:1 in cement. The statues are part of the initiative Football Forevher which Coca-Cola is launching together with The Swedish Football Association to increase visibility of female football players. The purpose with the initiative is to influence attitudes […]

Flavoursome New Marketing Campaign from Lucozade Energy Hopes to Lift Summer Sales

Flavoursome New Marketing Campaign from Lucozade Energy Hopes to Lift Summer Sales

Lucozade Energy, one of the UK’s leading energy brand, is driving awareness of its £54M flavours range this summer with the launch of a dedicated £2M marketing campaign, the first marketing campaign focusing on the flavours range in over eight years. The multichannel campaign will include UK-wide outdoor and digital advertising, social media and in-store […]

Buxton Natural Mineral Water Invests £1.8M into the ‘Here’s to the Up & Coming’ Campaign

Buxton Natural Mineral Water Invests £1.8M into the ‘Here’s to the Up & Coming’ Campaign

Buxton Natural Mineral Water is launching a brand new TV and marketing campaign that will champion emerging talent from the world of sport, music, and dance, as they demonstrate the will to rise up and pursue their passions. The £1.8m campaign follows on from Buxton’s major brand refresh in spring this year, the first refresh […]

This Way Up Provides a Vibrant Pack Design for New Fizzy Drinks Range by Danone

This Way Up Provides a Vibrant Pack Design for New Fizzy Drinks Range by Danone

New L’mon, from the makers of Volvic (Danone Waters), taps into an ever-growing consumer health trend, with a zesty range of sparkling drinks produced in the UK. Available in store now, the range comes in three uniquely blended citrus combinations – Lemon & Orange, Lemon & Lime and Lemon & Grapefruit.  Each recipe uses naturally […]

PB Creative Gives Pure Leaf a Brand Refresh Ahead of Relaunch

PB Creative Gives Pure Leaf a Brand Refresh Ahead of Relaunch

Pure Leaf relaunches its premium teas in the UK and Netherlands, with a global brand and packaging redesign by London agency PB Creative. Pure Leaf’s range of single-origin and blended teas uses ingredients sourced from top producers all over the world and is made in collaboration with the industry’s most reputable tea masters. The brand […]

VCCP Unveils First Campaign for Britvic-Owned Purdey’s

VCCP Unveils First Campaign for Britvic-Owned Purdey’s

Britvic owned Purdey’s has released its first campaign with VCCP, featuring documentary-style realism to highlight the energising power of nature. This will be the first ‘natural energy drink’ to advertise on TV, positioning itself as a more natural alternative to traditional energy drinks. With energy cited as the fastest growing reason why people drink soft […]

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