eauYES, the UK’s first flavoured sparkling mineral water, is celebrating new success in the food service sector. This month sees new listings secured with Brakes (from 1st May), JD Food and the Foodbuy Group as the brand strengthens its UK distribution. The brand, which launched to the UK market in May 2025, offers a flavoured […]
From cutting back on sugar to actively supporting gut health, kombucha is fast becoming the nation’s go-to healthy swap for the ‘fizzy drink’. Now worth £33m*, the kombucha category moves firmly into the mainstream, riding a wave of demand for low-sugar, functional “adult soft drinks” that deliver real flavour and real health benefits. Responding to this shift, […]
This month, Phizz, the UK’s No. 1 hydration enhancer, launches its latest integrated campaign. Running across London from March through to June, the campaign is built around the concept “Phizz Makes It Better” and combines out-of-home media, large-scale sampling, events, and strategic partnerships and paid and organic social which is forecasted to deliver 40m impressions. […]
KIDS’ fruit drinks and snacking brand, Pip Organic, has become a Certified B Corporation (B Corp), as part of its mission to put people and the planet first throughout its business practices. The family-owned 100% organic brand, co-founded by husband-and-wife duo Patrick and Karen O’Flaherty, joins over 2,500 businesses who have achieved B Corp status […]
In today’s wellness and energy market, brands compete in a sea of similarity. Clean ingredients. Functional benefits. Promises of better, faster, modern energy. While packs may look different, the narratives often mean the same thing. When BEEMORE approached Boundless Brand Design, the product itself was not the problem. Powered by manuka honey and maca root, […]
innocent drinks have launched its new brand line, ‘fruit and veg forever’, and a refreshed visual identity that celebrates the company’s mission to make it easier for people to live well through the delicious goodness of fruit and veg. ‘Fruit & veg forever’ reaffirms innocent’s long‑standing obsession with all things fruit and veg — and […]
AWARD-WINNING drinks challenger brand, Pip Organic, has extended its first-to-market, clean label kids’ fizzy drinks offer, with a NEW Apple Cherry Fizz addition. Developed for parents seeking healthier kids’ drinks options and to meet growing demand for school compliant beverages, NEW Pip Organic Apple Cherry Fizz is a refreshing blend of juicy organic apples, cherries, […]
Defiant helped with product positioning, brand identity, package design & naming Nic Fanciulli, the internationally renowned DJ, producer and label owner, has launched Soba Circus, a bold new no/lo drinks brand created in partnership with Defiant. Drawing on Nic’s deep roots in global music culture, the brand was built to challenge the tired conventions of […]
Sales up 73% – Launches First Special in 10th Anniversary Year Nirvana, the alcohol-free pioneer, is celebrating a decade of brewing in 2026. The anniversary comes as the brewery revealed 2025 was its most successful trading year ever – with an impressive sales uplift of 73% YOY. Now, with an established line-up of seven core […]
DN Designs has completed the branding and packaging design for Rithm’s Enlite, a functional beverage brand positioned for today’s health-aware and performance-driven consumer. Developed for a competitive FMCG landscape, the project delivers a modern, scalable visual identity that prioritises clarity, shelf visibility, and long-term brand flexibility. Designed as a contemporary hydration solution, Enlite enters a […]