Shaken Udder launch a new multi-million-pound marketing campaign with a playful nod to ‘grown-up-isms’

Premium milkshake brand, Shaken Udder, launched a new marketing campaign on Monday 20th May that injects light-hearted fun into common ‘grown-up-isms’ including office-talk, such as “by end of play”.

The campaign showcases the brand’s core range of on-the-go 330ml milkshakes that come in seven different flavours including Chocolush, Vanillalicious and Strawberry Dream. The creative shows the brand’s use of real ingredients in its milkshakes by using enticing images of real Belgian chocolate and real fruit.

The multi-million-pound media campaign includes four weeks of OOH (out of home) advertising that will reach 35 million adults, as well as digital marketing, social media marketing, influencer marketing, sampling and retailer activation throughout the summer.  

Jo Abram, Marketing Director at Shaken Udder says: “Our adult lives are packed full of ‘grown-up-isms’ that can make life feel quite heavy.  We want to sprinkle a bit of Shaken Udder positivity and playfulness into grown-ups’ everyday lives through a light-hearted advertising campaign that reminds people not to take certain aspects of life too seriously. After all, you can’t take life too seriously when you’re drinking a Shaken Udder.”

Shaken Udder is now the number 2 flavoured milkshake brand in the UK and the number 1 premium milkshake brand. It is worth £30.5m in retail sales value, growing ahead of the category at +26% YoY.* 

The brand’s delicious milkshakes are made with top-quality real ingredients including Belgian chocolate & real strawberries, and contain no artificial colours, flavours or preservatives. They are gluten-free, contain less than 5% added sugar and are suitable for vegetarians.

* Nielsen Discover | Total Coverage | Value Sales | 52we 20.04.24

Source: Shaken Udder

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