Serviceplan Creates Witty ‘Be Maximal’ Campaign for MAXIMAL G

Serviceplan Creates Witty ‘Be Maximal’ Campaign for MAXIMAL G

Serviceplan Campaign has created a witty campaign for MAXIMAL G, the energy beverage of REWE Group. Titled ‘Be Maximal’, the unique campaign is aimed at Millennials. We all use up way too much energy in our daily lives, whether we’re at work, shopping, or even sleeping, everything we do uses energy and we need this […]

SodaStream Capitalises on Game of Thrones Finale with New Marketing Push Against Single-Use Plastic Bottles

SodaStream Capitalises on Game of Thrones Finale with New Marketing Push Against Single-Use Plastic Bottles

SodaStream unveiled its latest video campaign, “Say Goodbye”, featuring Game of Thrones actors Thor Bjornsson AKA “The Mountain”, Hannah Waddingham AKA “Septa” and Kristian Nairn AKA “Hodor”. Capitalising on the popularity of the programme, which is due to conclude its eighth and final season on May 19, the video shows each actor struggling with single-use […]

McDonald’s and Leo Burnett London Launch the Latest Instalment of the McCafé ‘We Could’ Campaign

McDonald’s and Leo Burnett London Launch the Latest Instalment of the McCafé ‘We Could’ Campaign

McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great […]

ELVIS Dares to Rebrand Household Favourite as “Dareylea”

ELVIS Dares to Rebrand Household Favourite as “Dareylea”

Dairylea has announced the launch of an exciting new brand campaign, which sees it renamed as “Dareylea”. The initiative was developed in partnership with creative agency ELVIS. The push is the first activity to launch since Dairylea’s appointment of the agency as lead strategic and creative agency last year. The campaign shout of ‘We Dareylea […]

Jägermeister and Proximity Barcelona Release a New Kind of Branded Content

Jägermeister and Proximity Barcelona Release a New Kind of Branded Content

Proximity Barcelona was recently chosen by Jägermeister to develop the marketing campaign for their new brand positioning of 2019, winning out over numerous proposals. Since then, the agency has been working on its first campaign which will now launch under the concept “Be the Meister.” This campaign takes the musical concept “featuring” one step further, creating a new type […]

The 1:1 Diet by Cambridge Weight Plan to Hit TV Screens for the First Time

The 1:1 Diet by Cambridge Weight Plan to Hit TV Screens for the First Time

The 1:1 Diet by Cambridge Weight Plan, based in Corby, Northamptonshire, is embarking on a new brand journey as part of its 35th anniversary celebrations. An already successful brand which has built its presence through one-to-one support, The 1:1 Diet is now seeking to take the industry by storm.  Following the transformation of its brand name […]

HEINEKEN ‘Say Yes’ to Alcohol-Free Beer and Cider in New Campaign by Twelve

HEINEKEN ‘Say Yes’ to Alcohol-Free Beer and Cider in New Campaign by Twelve

Creative agency Twelve announced the launch of a series of ads promoting HEINEKEN UK’s alcohol-free beer and cider range: Heineken 0.0, Birra Moretti Zero, and Old Mout Alcohol-free. As the no-and-low continues to develop, the campaign — titled ‘Say Yes’ — calls on shoppers to reappraise the category and its relevance by highlighting relevant consumption […]

KFC Takes a Swipe at Vegans with Bacon Burger Print Campaign by Mother

KFC Takes a Swipe at Vegans with Bacon Burger Print Campaign by Mother

For many, 2019 has been dubbed “year of the vegan”, a time when aubergines, flax seeds and tofu became the norm. It could be the worst possible time in history to launch a bacon burger… but KFC are still giving it a go. The “I Love You Bacon Burger” has launched with a punchy campaign, […]

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