How do you eat yours? VCCP and Cadbury Creme Egg releases album of gooey love songs for Valentine’s Day

How do you eat yours? VCCP and Cadbury Creme Egg releases album of gooey love songs for Valentine’s Day

Cadbury Creme Egg has unveiled an album of ‘gooey’ love songs by VCCP, in time for Valentine’s Day. Each of the 10 love songs developed has been written to help different Creme Egg eaters woo their perfect match. Building on the ‘How Do You Eat Yours’ creative platform developed last year, this campaign takes the idea that […]

KFC apologises for its ‘stale fries very bad’ and responded by giving away 17 tonnes for free

KFC apologises for its ‘stale fries very bad’ and responded by giving away 17 tonnes for free

The Colonel Sanders chain revamped its recipe and gave away free chips in all its restaurants across Spain on 24th January. KFC calculated the amount of chips consumed in Spain and gave back the same quantity. PS21 developed the creative idea, while Arena is the media agency. The campaign has already led to +233 daily […]

Morrisons and Leo Burnett get personal this Valentine’s Day with bespoke love songs – helping Britain compensate for its prior gifting mishaps

Morrisons and Leo Burnett get personal this Valentine’s Day with bespoke love songs – helping Britain compensate for its prior gifting mishaps

Valentine’s Day is meant for meaningful gestures, but sometimes, even the best intentions can lead to some questionable gifts. This year, Morrisons, in collaboration with Leo Burnett UK, is helping the nation make it right with Get Personal This Valentine’s Day—a campaign that turns real customer gifting mishaps into bespoke love songs. At the heart of […]

BBH supports Tesco with ‘It’s Not a Little Thing. It’s Everything.’ campaign, celebrating the impact of food on the everyday

BBH supports Tesco with ‘It’s Not a Little Thing. It’s Everything.’ campaign, celebrating the impact of food on the everyday

Tesco is launching a new food campaign by BBH, tapping into the significance of food to our daily lives. From cracking the perfect boiled egg with its gooey golden egg yolk to the satisfying crunch of biting into sourdough toast smothered in butter, the new ad aptly titled “Itʼs Not A Little Thing. Itʼs Everything.ˮ […]

Fried Chicken All Night Long: KFC Ditches Doors to Satisfy Round-the-Clock Cravings

Fried Chicken All Night Long: KFC Ditches Doors to Satisfy Round-the-Clock Cravings

In a move that literally leaves nothing in the way of late-night cravings, KFC—together with TBWA\RAAD—has done the unthinkable: removed the doors from its restaurants. Dubbed “KFC Out-Doors”,  this disruptive campaign redefines what it means to be open 24/7 by turning formerly locked doors into eye-catching billboards celebrating KFC’s new around-the-clock service. For decades, shut […]

Goodfella’s Launches New Campaign with TBWA\MCR Celebrating Uncompromisingly “Goooood” Pizza

Goodfella’s Launches New Campaign with TBWA\MCR Celebrating Uncompromisingly “Goooood” Pizza

Goodfella’s Pizza today unveiled a new campaign to tap into everyone’s inner Italian-American by bringing a slice of “goooood” to dinner tables. Partnering with TBWA\MCR, the campaign reveals what happens when a single bite of a Goodfella’s pizza is so delicious that you instinctively shout “Goooood!” like an Italian-American. This sets off a chain reaction, […]

Clipper Teas takes ‘GOOD’ tea to the next level

Clipper Teas takes ‘GOOD’ tea to the next level

Surpassing advertising investment to date, Clipper shines a spotlight on Fairtrade and organic tea with ‘There’s Tea, Then There’s GOOD Tea’ Clipper Teas is expanding on its global marketing strategy that reconnects consumers to nature through the power of ethical and organic tea, kickstarting the year with a return to TV screens. With an investment […]

Cadbury and VCCP launch integrated campaign that celebrates everyday generosity with limited-edition ‘Made To Share’ Dairy Milk bars

Cadbury and VCCP launch integrated campaign that celebrates everyday generosity with limited-edition ‘Made To Share’ Dairy Milk bars

Cadbury has unveiled its latest integrated campaign ‘Made to Share’, developed in partnership with its global creative agency, VCCP. The campaign, part of Cadbury’s Dairy Milk ‘Generosity’ brand platform, celebrates the everyday acts of kindness that bring people closer together. At its core, the campaign introduces limited edition Cadbury Dairy Milk bars designed to honour those small but meaningful gestures […]

Survival by Crunch: Introducing the Call of Duty Bribe Bucket from KFC

Survival by Crunch: Introducing the Call of Duty Bribe Bucket from KFC

Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind campaign. KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWA\RAAD, the iconic fried chicken brand is introducing the KFC “Bribe Bucket”, giving gamers a wild new way to […]

Kellogg’s and Leo Burnett unveil second phase of its “See You in the Morning” platform with OOH launch

Kellogg’s and Leo Burnett unveil second phase of its “See You in the Morning” platform with OOH launch

Kellogg’s and Leo Burnett have launched the second phase of its “See You in the Morning” creative platform, taking the iconic Rooster, Cornelius, to the streets with a bold series of OOH activations across Europe. Following the success of the initial launch of its new Masterbrand visual identity by Landor in December which celebrated Kellogg’s […]

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