Wheat Thins announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts […]
One of UK’s leading bakery chain, Greggs made its return to British television after a long hiatus. The bakery group has invested more than £1 million in a new marketing campaign that includes its first TV ad in two years. The ad, which was created by advertising agency Gratterpalm, was launched on January 16 and is […]
Coca-Cola beverages have launched a new advertising campaign addressing, for the first time, the problem of obesity and their part in it. A two-minute video titled ‘Coming Together’ aired on US television earlier this week, reminding viewers that all calories count in weight management, including those that come from the company. The ad then goes […]
A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling.
Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight, according to an NHS report. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. These figures […]
Innocent launches a brand new multi-media campaign to encourage people to kick start the New Year with a healthy smoothie.
This January, innocent launches a new £1.1 million multimedia campaign focusing on their on-the-go smoothie range to assert the healthy role innocent smoothies play with 2 of your recommended 5-a-day squeezed into every bottle. Innocent enjoyed a very successful 2012, with their juice and smoothie ranges growing 42%, helping to secure an annual turnover of […]
Coca‑Cola is bringing back its much-loved iconic polar bears to our screens as part of a new integrated campaign. The 30-second TVC and supporting activity aims to encourage brand love and celebrate togetherness this winter. The content-rich campaign builds the light-hearted and fun tale of a family of polar bears through an initial 30-second TVC, […]
Rewarding responsible drivers with free drinks over the festive period! The popular Designated Driver campaign from Coca‑Cola Great Britain is back, helping reward responsible drivers with free drinks during the festive period. Now in its fifth successful year, the initiative offers consumers a buy-one-get-one free across Coca‑Cola, Diet Coke and Coke Zero during the festive period. This will be supported […]