Known for its innovative and design-conscious line of professional at-home specialty beverage machines, Nescafe Dolce Gusto will bring to life the “Live With Gusto” platform in a fully integrated marketing campaign designed to reinforce its coffee credentials and present the brand’s unique offerings to its target consumer – social entertainers who love coffee all day, every day.
The multi-million dollar re-branding effort – which includes print and online ads, an infomercial, website refresh, strategic partnerships and a robust social media engagement campaign on Facebook, Twitter, Instagram, Pinterest and Google Plus – showcases “#DolceGusto” as living a lifestyle that brings individuality and creative flair to everyday choices.
“At Nescafe Dolce Gusto, we embrace fun, fresh and unconventional thinking and believe that even a cup of coffee can and should inspire delight,” said Kim Cooper, Nescafe Dolce Gusto Marketing Director. “We think our new advertising and brand platform will inspire people to embrace living life to the fullest and enjoy our selection of coffeehouse beverages with Gusto.”
Newly appointed brand ambassador Mario Lopez stars in the infomercial, which begins airing this November. Lopez, an actor, cookbook author and host of the popular The X Factor and Extra celebrity news program, was thrilled at the opportunity to work with the brand.
“Mario was the perfect fit because he lives life with Gusto from the fun and charismatic way he views life and embraces work to the way he lives for his family,” said Cooper. “As a busy host and father of two, we are inspired by his love of coffee and his Gusto lifestyle.”