BACARDÍ Hacks Youtube with the Launch of ‘The Beat Machine’ via BBDO New York

BACARDÍ Hacks Youtube with the Launch of ‘The Beat Machine’ via BBDO New York

Year after year, BACARDÍ has continued to prove itself as a brand leader in the innovative use of social media platforms to create fun and engaging content that encourages consumers to ‘Do What Moves You’ – both physically and emotionally. Following the success of previous award-winning innovations such as Instagram’s Instant DJ and Live Moves, […]

Burger King’s Algorithm Lowers Prices as Summer Heat Rises in Kuwait

Burger King’s Algorithm Lowers Prices as Summer Heat Rises in Kuwait

Burger King has launched a first-of-its-kind campaign in Kuwait, running between July 24 and August 3, 2019. Taking into account Kuwait’s scorching heat, Burger King has introduced the ‘Hotter is Cooler’ campaign that ensures reduction in prices of its popular cold in real-time as the temperature soars. This is made possible through a dynamic algorithm […]

Wine Brand Böen Teams with Guala Closures and SharpEnd to Launch First NFC-Enabled Wine Bottles in US

Wine Brand Böen Teams with Guala Closures and SharpEnd to Launch First NFC-Enabled Wine Bottles in US

Californian wine brand Böen, part of Copper Cane Wines & Provisions by Joseph Wagner, announces itself as the first United States wine brand to deploy Near-Field Communication (NFC) technology to date. On August 1st, NFC connected bottles will be released across the United States, offering consumers the ability to be taken to the home of […]

Smirnoff Pure Helps Kiwis Discover the Unique Sounds of Their Area in New Work by YoungShand

Smirnoff Pure Helps Kiwis Discover the Unique Sounds of Their Area in New Work by YoungShand

The music we love is made up of many influences, including where we live. Tastes and styles shift within communities, cultures and subcultures all over the world – even in our own backyard. In its latest campaign, Smirnoff Pure and YoungShand tapped into the unique vibes of New Zealand and set out to help Kiwis […]

Magnum Launches Unilever’s First Snapchat AR Game ‘Magnum Pleasure Fair’

Magnum Launches Unilever’s First Snapchat AR Game ‘Magnum Pleasure Fair’

MullenLowe Profero, the experience-led digital transformation partner within MullenLowe Group, has launched Unilever’s first-ever Snapchat game in partnership with MediaMonks. The game, Magnum Pleasure Fair, will be available at their Pleasure Store on Regents Street, London from July 10th. Magnum Pleasure Fair is an AR game that builds upon the success of Magnum Pleasure Store […]

Every Burger Fan’s Fantasy is Realised with McDonald’s Picnic Position Blanket via Nord DDB

Every Burger Fan’s Fantasy is Realised with McDonald’s Picnic Position Blanket via Nord DDB

It’s summer and, therefore, picnic season. To celebrate the sun and the love of burgers, McDonald’s Sweden, McDelivery, and Nord DDB have unveiled the Picnic Position Blanket – a unique treat for everyone that loves burgers but hates getting up from a comfy blanket in the park. All you need to do is find your […]

BBH China Creates Virtual Restaurant in Mobile-led Campaign for Martell Cognac

BBH China Creates Virtual Restaurant in Mobile-led Campaign for Martell Cognac

BBH China has created a mobile-led campaign for cognac brand Martell owned by Pernod Ricard. Titled ‘Martell Curious Restaurant’, the campaign involves scanning a QR code to gain entry into a virtual restaurant. Mobile users can then participate in one of the three storylines. The stories involve tense situations among diners in the restaurant that […]

Miller Lite Launches the Cantroller: The First Gaming Controller You Can Drink

Miller Lite Launches the Cantroller: The First Gaming Controller You Can Drink

Miller Lite has created a fun solution for gamers who like to drink a beer while playing with the launch of the first-ever Cantroller, an innovative gaming controller that also happens to be a can of great tasting Miller Lite. Elegantly designed, the Cantroller is the first controller that gamers can actually drink, allowing them […]

Malibu Adds Content into its Caps Thanks to Guala Closures’ Innovative Cap with NFC technology

Malibu Adds Content into its Caps Thanks to Guala Closures’ Innovative Cap with NFC technology

Pernod Ricard is partnering with Guala Closures to support The Malibu Games 2019 by rolling out 300,000 bottles with connected closures for the first time in the US. The new Malibu limited-edition connected bottles will be circulated in the states of Ohio and Texas, featuring Guala Closures’ pioneering smart bottle cap. The connected closures will […]

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