The 24th FAB Awards Are Now Open For Entries!
The 24th FAB Awards are Now Open for Entries!
Mrs Crimble’s Launches New ‘Not Just For Veganuary’ Campaign
The tongue-in-cheek integrated campaign raises awareness for Mrs Crimble’s vegan range
Mrs Crimble’s, the gluten-free bakery brand owned by Ecotone UK (formerly Wessanen UK), has launched a new digital campaign to take its vegan range beyond Veganuary. Focused on the brand’s Vegan Chocolate and Vegan Coconut Macaroons, the campaign aims to convert consumers who discover the brand during Veganuary into long-term customers. Bolstering the social media […]
Serviceplan Beijing’s ‘Truly Mystical’ Campaign for New Budweiser Fruit-Flavoured Beer Goes Viral in China
A unique social media campaign conceived to launch Budweiser ME3 has generated more than 2.1 billion impressions
A Serviceplan Beijing campaign designed to launch Budweiser’s new product ME3 has gone viral in China, making a social buzz within the generation Z target audience. Serviceplan Beijing created digital videos, social media posters and merchandising to promote the new Budweiser ME3 fruit flavoured beer on Chinese mobile platforms TikTok and Weibo, helping their client to […]
Campari Brings Red Passion To Life In New Digital Campaign
The new concept, inviting us to follow our passions, is brought to life by Campari in a series of films featuring pioneering artists from across the globe
Campari, the iconic Italian red aperitif has launched an inspirational new digital campaign featuring a unique partnership with remarkable artists from around the world, bringing to life the brand’s newly evolved ethos of Red Passion – the urge inside us that is impossible to ignore. The campaign features hero video content and impactful visuals showing Red Passion come […]
P&G’S Bear Fruits ‘DARES TO BEAR’ With Digital-Led Launch And Awareness Campaign By Bulletproof
Bulletproof was appointed by P&G to Bear Fruits in May 2019 to help define the brand strategy, the visual and verbal Brand World, as well as a digital-led awareness campaign to support a broader brand launch, all with the intention of capturing the attention of Gen Z consumers. Inspired by the face mask phenomenon, when […]
Weetabix Protein Goes Digital With New Advert Campaign
Weetabix Protein is launching two new digital-only adverts to increase awareness of its Protein portfolio and tap into the growing number of people going online for fitness activities. The two adverts will run on YouTube and Facebook for four weeks from 8thJune, reaching over nine million adults in the UK. Part of Weetabix’s £11million multi-channel […]
Scarecrow M&C Saatchi Works From Home and creates a trilogy of digital films for Wagh Bakri Tea!
Scarecrow M&C Saatchi continues to add value to its relationship with Wagh Bakri Tea and creates an inspiring and memorable digital film trilogy comprising of a heart-warming film for Mother’s Day, an adrenaline-pumping film for Frontline Sales Team and culminating it with a Positivi-tea filled film for International Tea Day.
Though it is yet to be recognised as the national drink of India, tea has played an important role in adding warmth within families in the 60+ days of lockdown in India. Along with the client, the agency felt that it was time to bring tea to the forefront. The first film, released for Mother’s Day is […]
Heinz’s new web presence is in the can, thanks to London agency ShopTalk
ShopTalk creates a new website identity for iconic food brand Heinz, building on the international brand refresh by JKR. Heinz, which turned 150 last year, has just undergone a comprehensive redesign. ShopTalk was brought on board to help build on the digital expression of the new branding, communicating it effectively and consistently across all Heinz […]
Kallo Calls in the Change
The first campaign with new agency partners, Fold7 and Wavemaker Select
Serving up a fresh strategic direction, Kallo, the market-leader in organic rice cakes and stocks, owned by Wessanen UK, has unveiled its latest multimedia campaign; ‘Call on Kallo’. Spanning outdoor, digital advertising and social media, the campaign is the first work from new agency partners that aims to reconnect Kallo with the culinary curious healthy eater. […]
Quaker Encourages The Nation To ‘Go Forridge’ For Delicious Topping Inspiration With Its Latest Campaign
Quaker Oats has partnered with creative agency, AMV BBDO, to launch its latest advertising campaign this January, which is all about inspiring the nation to get imaginative with their porridge toppings and flavour combinations. The ‘Go Forridge’ campaign, which airs on TV from 6th January, sees breakfast eaters exploring the taste possibilities that lay just a few feet away […]