P&G’S Bear Fruits ‘DARES TO BEAR’ With Digital-Led Launch And Awareness Campaign By Bulletproof

P&G’S Bear Fruits ‘DARES TO BEAR’ With Digital-Led Launch And Awareness Campaign By Bulletproof

Bulletproof was appointed by P&G to Bear Fruits in May 2019 to help define the brand strategy, the visual and verbal Brand World, as well as a digital-led awareness campaign to support a broader brand launch, all with the intention of capturing the attention of Gen Z consumers. Inspired by the face mask phenomenon, when […]

Weetabix Protein Goes Digital With New Advert Campaign

Weetabix Protein Goes Digital With New Advert Campaign

Weetabix Protein is launching two new digital-only adverts to increase awareness of its Protein portfolio and tap into the growing number of people going online for fitness activities. The two adverts will run on YouTube and Facebook for four weeks from 8thJune, reaching over nine million adults in the UK. Part of Weetabix’s £11million multi-channel […]

Scarecrow M&C Saatchi Works From Home and creates a trilogy of digital films for Wagh Bakri Tea!

Scarecrow M&C Saatchi continues to add value to its relationship with Wagh Bakri Tea and creates an inspiring and memorable digital film trilogy comprising of a heart-warming film for Mother’s Day, an adrenaline-pumping film for Frontline Sales Team and culminating it with a Positivi-tea filled film for International Tea Day.

Scarecrow M&C Saatchi Works From Home and creates a trilogy of digital films for Wagh Bakri Tea!

Though it is yet to be recognised as the national drink of India, tea has played an important role in adding warmth within families in the 60+ days of lockdown in India. Along with the client, the agency felt that it was time to bring tea to the forefront. The first film, released for Mother’s Day is […]

Heinz’s new web presence is in the can, thanks to London agency ShopTalk

Heinz’s new web presence is in the can, thanks to London agency ShopTalk

ShopTalk creates a new website identity for iconic food brand Heinz, building on the international brand refresh by JKR. Heinz, which turned 150 last year, has just undergone a comprehensive redesign. ShopTalk was brought on board to help build on the digital expression of the new branding, communicating it effectively and consistently across all Heinz […]

Kallo Calls in the Change

The first campaign with new agency partners, Fold7 and Wavemaker Select

Kallo Calls in the Change

Serving up a fresh strategic direction, Kallo, the market-leader in organic rice cakes and stocks, owned by Wessanen UK, has unveiled its latest multimedia campaign; ‘Call on Kallo’.  Spanning outdoor, digital advertising and social media, the campaign is the first work from new agency partners that aims to reconnect Kallo with the culinary curious healthy eater. […]

Quaker Encourages The Nation To ‘Go Forridge’ For Delicious Topping Inspiration With Its Latest Campaign

Quaker Encourages The Nation To ‘Go Forridge’ For Delicious Topping Inspiration With Its Latest Campaign

Quaker Oats has partnered with creative agency, AMV BBDO, to launch its latest advertising campaign this January, which is all about inspiring the nation to get imaginative with their porridge toppings and flavour combinations. The ‘Go Forridge’ campaign, which airs on TV from 6th January, sees breakfast eaters exploring the taste possibilities that lay just a few feet away […]

BIG Partnership wins new Flavour Makers campaign introducing a taste of the globe to UK’s dinner table

BIG Partnership wins new Flavour Makers campaign introducing a taste of the globe to UK’s dinner table

Leading marketing and communications agency BIG Partnership has been appointed by Flavour Makers to increase demand for its popular Street Kitchen and Passage Food brands among UK shoppers.  BIG’s Manchester team will work alongside the Australian-based food developer to increase product sales across both brands, as part of an integrated communications strategy.  The consumer campaign, which will […]

FAB tease fresh new look and open entries for The 22nd FAB Awards

FAB tease fresh new look and open entries for The 22nd FAB Awards

As most of us prepare to usher in the holiday season and say goodbye to 2019, The FAB Awards (FAB) are working hard to prepare for another exciting year ahead. FAB, who are now open for entries for their 22nd edition in 2020, are the only International awards programme in the world that focus solely […]

You Can Now Open a Lidl Micromarket in Your Home

You Can Now Open a Lidl Micromarket in Your Home

Lidl is a challenger brand in Sweden, competing against grocery-giant duopoly ICA and Co-op. To grow eight percent year over year, while the category only grew three percent, Lidl has relied on creativity rather than large marketing spend.  In a new campaign called Lidl Micromarket, the brand asks customers that love Lidl to open-up “shop” inside their home. By inviting friends who are sceptic about Lidl’s […]

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