Belmoca partners with Dragon Rouge for the repositioning and redesign and launch of Belmio coffee capsules

Belmoca partners with Dragon Rouge for the repositioning and redesign and launch of Belmio coffee capsules

Belmoca, the Belgian coffee producer, has relaunched its flagship Belmio capsule brand across Europe with a vibrant, distinctive new identity created by global independent branding and innovation agency Dragon Rouge. The new Belmio brand highlights Belmoca’s aroma guard that ensures freshness remains in the coffee capsules, and differentiates it from the competitive set.  Belmoca was […]

Irving Farm Creates Blend to Benefit Charity with Agency Standard Black

Irving Farm Creates Blend to Benefit Charity with Agency Standard Black

Each bag of the ‘Standard Black’ blend sold will benefit CoffeeKids.org, a non-profit organization that benefits the next generation of coffee farmers. In addition, Standard Black has made a donation to the program. The single-blend roast was developed and grown by the young farmers in Ocotepeque, Honduras in collaboration with CoffeeKids.org, and will be sold through Irving […]

Lavazza launches new compostable capsules with a design by Path

Lavazza launches new compostable capsules with a design by Path

Italian coffee company Lavazza is introducing new industrially compostable capsules called Eco-Caps with packaging designed by their creative partners at Path. Capturing the irresistible aroma of Lavazza coffee, the new packaging reflects the positive eco-actions Lavazza is taking to minimise its impact on the environment whilst also communicating the brand’s superior quality and expertise. To capitalise on […]

Starbucks and Bill Nye Explain the Science Behind the ‘Whoa Nitro’ in New Campaign

Starbucks and Bill Nye Explain the Science Behind the ‘Whoa Nitro’ in New Campaign

In support of the nearly national availability of Nitro Cold Brew in the US, Starbucks has released an ad campaign called ‘Whoa Nitro.’ The first national campaign for Starbucks Nitro Cold Brew, ‘Whoa Nitro’ celebrates a beverage that needs to be seen and tasted to be believed — it’s velvety-smooth, sweet without sweetener, and creamy […]

Path Helps Dualit Find a Sense of Place with New Design

Path Helps Dualit Find a Sense of Place with New Design

British manufacturer Dualit recently developed a range of Compostable Coffee Bags, a quick, mess-free way to make delicious tasting coffee. To bring this innovative solution to market, they turned to their creative partners at Path to design packaging for this new range as well as Dualit’s new One Cup Filter Coffee range. The challenge was two-fold: […]

Dunkin’s Espresso-Wear Returns with a ‘Signature Line’ of Latte Items

Dunkin’s Espresso-Wear Returns with a ‘Signature Line’ of Latte Items

In 2018, Dunkin’ launched its FAB Award-winning Espresso-Wear, a faux clothing-line demonstrating the length to which on-the-go people are willing to go to keep their great-tasting Dunkin’ lattes handy. Now, with temperatures rising, Dunkin is back with its latest line of summer Espresso-Wear — the perfect way to keep you cool and your hands free to […]

Dunkin’ Dispenses Caffeinated ‘Human Chargers’ in Battery Beverage Stunt

Dunkin’ Dispenses Caffeinated ‘Human Chargers’ in Battery Beverage Stunt

Dunkin’ is pivoting from doughnuts to drinks with its latest product, a timely coffee launched to coincide with the longest day of the year at NYC Pop-Up. Taking its cue from pretentious tech videos the lurid promo assaults your retinas with the coffee brands unique take on a can and straw which even comes with its […]

McDonald’s and Leo Burnett London Launch the Latest Instalment of the McCafé ‘We Could’ Campaign

McDonald’s and Leo Burnett London Launch the Latest Instalment of the McCafé ‘We Could’ Campaign

McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great […]

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