“Jif” or “GIF?” Jif and GIPHY Say There’s Only One Jif – and It’s Peanut Butter – In Farcical Linguistic Initiative From Publicis Groupe

Quick-Witted #JifvsGIF Initiative Keynotes with Limited-Edition Collectible ‘GIF’ Peanut Butter Jar, Suite of Custom Jif GIFs, and Funny or Die Hard-G Rebuttal Video

“Jif” or “GIF?” Jif and GIPHY Say There’s Only One Jif – and It’s Peanut Butter – In Farcical Linguistic Initiative From Publicis Groupe

“If you’ve ever called a GIF a Jif®, we forgive you.” That’s the word from Jif peanut butter and GIPHY as they team up to settle the great debate over how to pronounce GIF (hard-G please), in a playful new initiative created by Publicis Groupe. The #JifvsGIF lineup includes a limited-edition ‘GIF’ peanut butter jar […]

Rain-Rain stay away, out of Skol’s Carnival way

New campaign from GUT São Paulo & brewing company, Skol

Rain-Rain stay away, out of Skol’s Carnival way

If it were up to Skol, sunshine would be guaranteed for Carnival 2020 in São Paulo. In the ‘Giro na Chuva’ (Spin in the Rain) campaign, Skol wants to help ensure that the festivities aren’t dampened by bad weather so that Carnival-goers can enjoy the event to the fullest. Skol has employed the help of technology that uses an innovative and environmentally […]

Lyre’s Non Alcoholic Spirits Launches First Nationwide Digital And Outdoor Brand Campaign

Campaign promotes inclusivity, excitement and empowerment of being ‘dry’

Lyre’s Non Alcoholic Spirits Launches First Nationwide Digital And Outdoor Brand Campaign

Lyre’s, the creators of a newly launched premium range of 13 non-alcoholic spirits unveils its first UK brand campaign with the aim to inspire consumers to be proud to opt out without being left out and to find a “kindred spirit”.  The campaign kicks off 19th February 2020. The no and low category is the […]

The Mummy Diaries star Sam Faiers ‘twins’ with niece Nelly in new OREO campaign

- Push features Faiers and her niece Nelly ‘twinning’ in items from the recently launched OREO fashion collection - ‘Twin to Win’ gives fans chance to win pieces from the exclusive range or a £1,000 grand prize

The Mummy Diaries star Sam Faiers ‘twins’ with niece Nelly in new OREO campaign

OREO, the world’s favourite cookie, is launching a UK campaign featuring The Only Way is Essex and The Mummy Diaries star Sam Faiers. The initiative was developed in partnership with creative agency ELVIS. ‘OREO Twin to Win’ is the first UK iteration of the recently launched pan-European campaign, ‘OREO Twist Your Style’ which features key […]

WEETABIX To Reach 60 Million Adults With New Multi-Channel Marketing Push

Humorous new TV creative on air from Monday 3rd February

WEETABIX To Reach 60 Million Adults With New Multi-Channel Marketing Push

Weetabix, the UK’s number one breakfast cereal brand[2], is unveiling a brand-new TV advert as part of a its £11million multi-channel marketing push, as it continues to evolve its award-winning ‘Have You Had Your Weetabix’ campaign. Dramatising the advantage consumers can get from eating Weetabix, the impactful creative shows a little girl who’s ‘had her […]

Yoplait creates #BecomeaYOPStar with Space for The NBA Paris Game 2020 Presented by beIN SPORT

Yoplait creates #BecomeaYOPStar with Space for The NBA Paris Game 2020 Presented by beIN SPORT

General Mills-owned Yoplait has signed up as Official Yogurt of The NBA Paris Game 2020 Presented by beIN SPORTS for their much-loved drinkable yoghurt brand YOP – creating a ‘YOPStars’ activation developed by London-based creative agency Space. France’s first regular-season NBA game, which will be played in front of a sold-out crowd, will feature the […]

Fanta teams with TikTok in Australia for new Halloween campaign

Fanta teams with TikTok in Australia for new Halloween campaign

Fanta has launched a major new marketing campaign in Australia via Ogilvy Sydney to further build the brand’s strong association with the fun and creativity of Halloween. The campaign will mark the first time the brand has leveraged the hugely popular video sharing platform TikTok. The Fanta Halloween campaign has also been created and produced […]

Miller Lite launches new campaign, bringing back “The Original Social Media”: Miller Time

Miller Lite launches new campaign, bringing back “The Original Social Media”: Miller Time

Miller Lite is launching a powerful new campaign focused on reimagining the iconic “It’s Miller Time” for today’s generation of drinkers. The campaign makes a bold statement about consumers’ dependence on social media and aims to inspire them to get back to enjoying beers with friends, or Miller Time, which the brand describes as “The […]

The Fifth and Lucozade Energy Spark a #POSITIVECHAIN with New Influencer Campaign

The Fifth and Lucozade Energy Spark a #POSITIVECHAIN with New Influencer Campaign

Full-service influencer marketing agency, The Fifth, has launched a long-form video series for Lucozade titled #POSITIVECHAIN to celebrate positive energy and its infectious nature across different UK communities. Some of the biggest names in culture are involved in the campaign, including Anthony Joshua, Maya Jama, Wretch32, James McVey, Florence Given and Charly Cox, with the videos […]

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