Cadbury presents ‘Battle of the Inventors’

Try the three new limited edition bars and vote for your favourite

Cadbury presents ‘Battle of the Inventors’

Last year, Cadbury asked the public to invent a brand new Cadbury Dairy Milk bar.  Thousands of entries were narrowed down to just three, and the new campaign introduces a head-to-head battle between Taylor’s ‘Out of the Blueberry’, Shannon’s ‘Crunchy Honeycomb’ and Gillian’s ‘Coconutty’ to see which bar gets to stay on shelves. The winner […]

Cadbury and Maynards Bassetts partner with top-flight football talent for ‘Win the Captain’

● Promotion gives consumers the chance to get closer to players than ever before and win experiences with Harry Kane, Virgil van Dijk or Eden Hazard ● Developed in partnership with creative agency ELVIS

Cadbury and Maynards Bassetts partner with top-flight football talent for ‘Win the Captain’

Cadbury and Maynards Bassetts are launching a new campaign that sees them team up with top-flight football captains Harry Kane, Virgil van Dijk and Eden Hazard. The initiative was developed in partnership with creative agency ELVIS. ‘Win the Captain’ gives consumers the opportunity to win an experience day with Kane, Van Dijk or Hazard, as […]

Julius Meinl Launches First Global CSR Initiative For Pay With A Poem Campaign

Viennese Coffee Roaster Julius Meinl and Worldreader are fighting illiteracy one poem at a time this World Poetry Day

Julius Meinl Launches First Global CSR Initiative For Pay With A Poem Campaign

As part of its ongoing mission to make the world a better place through poetic inspiration, Viennese coffee brand Julius Meinl has launched its first global CSR initiative for its world-renowned annual poetry campaign Pay with a Poem. This year, Julius Meinl has collaborated with global education charity Worldreader and over 1,000 HoReCa customers register […]

Birds Eye searches for Britain’s favourite fish finger sandwich with launch of ‘The Birds Eye Butties 2020’

- Birds Eye is opening up the search for Britain’s ultimate fish finger sandwich to a people’s vote for the first time - Initiative developed in partnership with creative agency ELVIS

Birds Eye searches for Britain’s favourite fish finger sandwich with launch of  ‘The Birds Eye Butties 2020’

Birds Eye, the frozen food giant brand, is launching ‘The Birds Eye Butties 2020’, a campaign to recognise Britain’s favourite fish finger sandwich. The initiative was developed in partnership with creative agency ELVIS. The campaign is a new take on Birds Eye’s Fish Finger Sandwich Awards, which originally launched in 2017, and aims to create […]

Boys+Girls reveals ‘Good All Round’, its first EMEA campaign for W.K. Kellogg following competitive international win

Boys+Girls reveals ‘Good All Round’, its first EMEA campaign for  W.K. Kellogg following competitive international win

Boys+Girls, the branded entertainment agency, has unveiled its first work for Kellogg’s following a competitive pitch last year which saw it winning the EMEA account for the W.K.Kellogg brand from the incumbent. The new campaign is titled ‘Good All Round’ and launches the W.K. Kellogg brand; a range of no added sugar granolas and snacks […]

Instinct PR launches M&S Little Garden Campaign

Instinct PR launches M&S Little Garden Campaign

Instinct PR is once again working with M&S Food, launching one of the retailer’s biggest campaigns of 2020 so far, Little Garden, with an intensive influencer campaign and educational schools tour. As the storms subside and spring appears, M&S will be giving away Little Garden seedling kits to shoppers from 26 Feb to 14 April […]

“Jif” or “GIF?” Jif and GIPHY Say There’s Only One Jif – and It’s Peanut Butter – In Farcical Linguistic Initiative From Publicis Groupe

Quick-Witted #JifvsGIF Initiative Keynotes with Limited-Edition Collectible ‘GIF’ Peanut Butter Jar, Suite of Custom Jif GIFs, and Funny or Die Hard-G Rebuttal Video

“Jif” or “GIF?” Jif and GIPHY Say There’s Only One Jif – and It’s Peanut Butter – In Farcical Linguistic Initiative From Publicis Groupe

“If you’ve ever called a GIF a Jif®, we forgive you.” That’s the word from Jif peanut butter and GIPHY as they team up to settle the great debate over how to pronounce GIF (hard-G please), in a playful new initiative created by Publicis Groupe. The #JifvsGIF lineup includes a limited-edition ‘GIF’ peanut butter jar […]

Rain-Rain stay away, out of Skol’s Carnival way

New campaign from GUT São Paulo & brewing company, Skol

Rain-Rain stay away, out of Skol’s Carnival way

If it were up to Skol, sunshine would be guaranteed for Carnival 2020 in São Paulo. In the ‘Giro na Chuva’ (Spin in the Rain) campaign, Skol wants to help ensure that the festivities aren’t dampened by bad weather so that Carnival-goers can enjoy the event to the fullest. Skol has employed the help of technology that uses an innovative and environmentally […]

Lyre’s Non Alcoholic Spirits Launches First Nationwide Digital And Outdoor Brand Campaign

Campaign promotes inclusivity, excitement and empowerment of being ‘dry’

Lyre’s Non Alcoholic Spirits Launches First Nationwide Digital And Outdoor Brand Campaign

Lyre’s, the creators of a newly launched premium range of 13 non-alcoholic spirits unveils its first UK brand campaign with the aim to inspire consumers to be proud to opt out without being left out and to find a “kindred spirit”.  The campaign kicks off 19th February 2020. The no and low category is the […]

The Mummy Diaries star Sam Faiers ‘twins’ with niece Nelly in new OREO campaign

- Push features Faiers and her niece Nelly ‘twinning’ in items from the recently launched OREO fashion collection - ‘Twin to Win’ gives fans chance to win pieces from the exclusive range or a £1,000 grand prize

The Mummy Diaries star Sam Faiers ‘twins’ with niece Nelly in new OREO campaign

OREO, the world’s favourite cookie, is launching a UK campaign featuring The Only Way is Essex and The Mummy Diaries star Sam Faiers. The initiative was developed in partnership with creative agency ELVIS. ‘OREO Twin to Win’ is the first UK iteration of the recently launched pan-European campaign, ‘OREO Twist Your Style’ which features key […]

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