Social-first creative agency Digital Natives have been selected by AB InBev-owned beer brand Goose Island for the launch of their Instagram channel in the UK as part of a wider DTC initiative from the brand.
Digital Natives have been working closely with Goose Island to develop a social and content strategy for the launch. Translating their brand identity to social, Digital Natives have established an ownable tone of voice for Goose Island on social, as well as creating innovative, social-first formats with a distinctive look and feel.
Fred Nesbitt, European Marketing Manager, said, “It has been great working with the team at Digital Natives over the past few months, they have helped us develop a strategy we are enjoying bringing to life ”
Digital Natives’ Managing Director, Alistair Fitch, said “We’ve really enjoyed working with the team at Goose Island on such an iconic brand, and we’re excited to see the plan rollout over the coming months.”
Working with Goose Island, Digital Natives continue to grow their portfolio within the alcoholic beverage industry.
Source: Digital Natives