New Nissin Cup Noodles Vending Machines Use Instagram as Currency in the US

New Nissin Cup Noodles Vending Machines Use Instagram as Currency in the US

FOODBEAST, a digital media house known for breaking food news and creating visceral food experiences just debuted a social media-powered vending machine with legendary instant noodle company Nissin Foods USA. The machines found their homes within Del Amo Fashion Center (near Lids) in Los Angeles County starting March 1, and Las Vegas Premium Outlets South […]

The Social Order: One in five Brits check restaurants’ social feeds & sites before deciding whether to visit

The Social Order: One in five Brits check restaurants’ social feeds & sites before deciding whether to visit

With only a few weeks to go until Mad Friday (21st December), the busiest night of the year for festive celebrations, Barclaycard’s new ‘Food for Thought’ study reveals that a restaurant’s social media presence is now more important than ever for drawing in diners at Christmas. The company, which processes nearly half of the nation’s credit and […]

Bacardi and BBDO New York Turn Instagram into a Drum Machine

Bacardi and BBDO New York Turn Instagram into a Drum Machine

 Bacardí has recently become synonymous with hacking social media to create fun and engaging content. For example, you may recall Bacardí’s use of Instagram Stories to launch ‘Instant DJ’ (which was recognised at The 19th FAB Awards), developing a Snapchat lens to create a music video in Snapchat, and utilising Instagram polls in ‘Live […]

McCann Prague Takes an Olympian, a Pop Star & Instagrammers on a Carefree Summer Road Trip for Coca-Cola

McCann Prague Takes an Olympian, a Pop Star & Instagrammers on a Carefree Summer Road Trip for Coca-Cola

McCann Prague has devised a creative concept for probably the first Instagram campaign with a TV trailer in the Czech Republic. The aim of the campaign is not only to promote the competition for so-called ‘WOW experiences’, but also to make Coca-Cola more attractive for Czech and Slovak teenagers. With this goal in mind, the […]

Emmi CAFFÈ LATTE says coffee lovers choose it over Starbucks in “My Perfect Blend” campaign

Emmi CAFFÈ LATTE says coffee lovers choose it over Starbucks in “My Perfect Blend” campaign

Emmi CAFFÈ LATTE, the iced-coffee brand, is launching a new campaign highlighting that 7 out of 10 coffee lovers prefer their product to Starbucks. The “My Perfect Blend” campaign, created by Things Unlimited the specialist social and influencer agency which is part of TMW Unlimited, will run across digital, outdoor, social media and mobile.  The […]

Les Twins, A-Trak and Bacardí Invite Fans to Direct New Music Video Entirely Through Instagram

Les Twins, A-Trak and Bacardí Invite Fans to Direct New Music Video Entirely Through Instagram

Bacardí are becoming well recognised for their music-centric entertainment by consistently creating content and experiences that push people to “Do What Moves You.” Their latest summer campaign activation, following on the heels of their playful “Dance Floor” film, is no different. “Live Moves”, debuts as the first music video directed in real-time entirely by fans […]

Burger King Polled Instagram Fans to Crowdsource the ‘InstaWhopper’

Burger King Polled Instagram Fans to Crowdsource the ‘InstaWhopper’

 Burger King Spain let Instagram users build their own hamburger through polls on “Stories” to receive a coupon for a free, customized Whopper. Without any paid media, the effort earned 270,000 interactions across 45,113 unique users and generated 34,675 custom Whopper coupons in less than three hours, according to Adweek. The fast-food brand boosted […]

Minute Maid Urges Parents to Share Pictures that Aren’t Staged or “Instagram-Ready” in Social Campaign

Minute Maid Urges Parents to Share Pictures that Aren’t Staged or “Instagram-Ready” in Social Campaign

Parents today see picture-perfect families everywhere, especially in social media. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” To launch the new campaign, Minute Maid partnered with Edison Research to commission the “This is Good Parenting […]

AnalogFolk Use AI to Turn Instagram Memories into Meal for Knorr in New ‘Eat Your Feed’ Campaign

AnalogFolk Use AI to Turn Instagram Memories into Meal for Knorr in New ‘Eat Your Feed’  Campaign

The UK’s leading stock brand Knorr launches ‘Eat Your Feed’, a tool that analyses your Instagram feed and serves up a personalised selection of recipes based on your experiences. Eat Your Feed was created by digital creative agency AnalogFolk. Life is all about new experiences and discovering unique flavours is a big part of that. Knorr has […]

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