Diageo premium vodka brand Cîroc is targeting Instagram users with a video and ‘cinemagraph’ campaign on the social media network. The six-week marketing push kicked of February 27 and comprises three 15-second videos and two ‘cinemagraphs’ (animated stills typically published as Gifs). Diageo Reserve claims the campaign is the first on Instagram to run video […]
Back in April when Ronald McDonald unveiled his new image, he vowed to play a greater role in the McDonald’s social media channels. Now the clown is living up to his promise—he made his debut on Instagram in October, and has been posting pictures of his antics, which include dancing with strangers and taking selfies. […]
Kellogg’s is throwing down the challenge to teens and their smartphones with ‘Nutri-Grain Throwdowns‘, a real-world mobile gaming experience that has been launched with the new ‘Nutri-Grain Throwdowns’ app by VML, now available for download via the Apple iTunes and Google Play stores. Teens can participate in 21 interactive challenges, competing against their friends, influential […]
Leading Scotch Whisky Brand Label 5, is launching in mid-June an amazing competition through its Facebook pages, the 5” City contest, which invites its worldwide fans to take a 5-second Instagram video of their favourite city, to get a chance to win a round-the-world trip for 2! After the Catch the 5 contest and the […]
A restaurant named “The Picture House” lets its customers pay by posting a photograph on Instagram. This pop-up restaurant was set up for a day in London, and served to promote a new range of frozen meals by the food company Bird’s Eye. Diners were served a two-course meal. Before dining, they would take a […]
You can Pin it “to win it,” and you can crowd-source your Instagram stop-motion shorts and Vine videos. Now add the Instagram scavenger hunt to a growing list of innovative branded visual media campaigns. Heineken, a sponsor of the US Open, created an Instagram photo scavenger hunt to give its fans a chance to win two tickets to the […]
ITO EN announces the launch of their TEAS’ TEA Summer Promotion “GET #TEAFRESHED,” an Instagram/Pinterest powered campaign encouraging consumers to share photos of their refreshing TEAS’ TEA summer moments to win a trip to Australia and a VIP Tour of the ITO EN Tea Farms. The promotion will kick-off before Memorial Day on May 24 […]
Following a global celebration of its 100th Birthday, OREO, the World’s Favorite Cookie, launched its latest marketing campaign “Cookie vs. Creme,” during America’s biggest football game. The premiere of OREO “Whisper Fight,” which is the brand’s first time advertising during the Big Game, kicks off a two-month program that focuses on the long-standing disagreement dividing […]
Lipton, the pioneer and innovator of tea for over a century, is putting the spotlight on their iconic black tea to encourage consumers to “Drink Positive” in 2013. As part of this effort, the brand today unveiled a new national advertising campaign for its classic black tea, a first in over 20 years. The multi-channel […]