ITO EN announces the launch of their TEAS’ TEA Summer Promotion “GET #TEAFRESHED,” an Instagram/Pinterest powered campaign encouraging consumers to share photos of their refreshing TEAS’ TEA summer moments to win a trip to Australia and a VIP Tour of the ITO EN Tea Farms.
The promotion will kick-off before Memorial Day on May 24 and run through Labor Day-September 2, 2013. Participants can make multiple visits by including the hash tag # TEAFRESHING MOMENT.
All photos will be posted in a gallery for visitors to vote for their favorites on a weekly basis. Weekly prizes will be given away to include cameras, tablets, beach gear and free beverages. The Australian Grand Prize will be awarded at the end of the campaign.
“We are looking forward to inviting our fans to share their TEAS’ TEA summer moments with us and have a chance to win a Trip to Australia,” says Rona Tison, Sr. Vice President of corporate relations.
“We hope our refreshing teas will inspire plenty of photo entries.”
TEAS’ TEA is an all natural ready-to-drink tea, named from the Japanese expression Ocha no Naka No Ocha, simply meaning “The Tea of ALL Teas!”
With thoughtful sourcing and meticulous brewing methods, TEAS’ TEAS’ proprietary filtration method reduces sediment creating a clean finish.
The company has been a pioneer and leader in the unsweetened tea market for over 10 years, and continues to expand its distribution in natural and mainstream markets.
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