Heinz Brazil found a way to help its followers during quarantine days by entertaining and encouraging them to stay home. Created by ad agency Africa, #MakingArtWithHeinz is another Kraft Heinz initiative aimed at giving some fun to consumers during this time of social distancing.
Through Instagram, Heinz took a ride on a behavior people already have on the platform – to fill out blank silhouettes and share them – and posted its own burger template: a hamburger silhouette in which people could create and draw their own dream burger. When completed, people should post it on their own profile while tagging Heinz Brazil and inviting friends to do the same. It resulted in really surprising creations.
But it didn’t end right there. The most creative and imaginative designs were picked by renowned chefs from the best burgers places in town that are partnered with Heinz, who then turned them into real sandwiches. The authors of the selected burgers received their creations at home, with a side of the world’s No. 1 ketchup.
CCO: Sergio Gordilho
Executive Creative Director: Matias Menendez
Associate Creative Director: Alexandre Giampaoli
Creatives: Bruno Reis / Joao Corazza
Digital Strategy: Carol Patrocinio
Account Management: Carolina Boccia / Ana Carolina Santos / Barbara Sarquis / Leticia Fiaschi / Elias Gait
Media: Rodrigo Famelli / Tony Arbex / Bruno Simoes / Silvio Serpico / Gabriel Codina
Planning: Aldo Pini / Mariana Muller
Community Manager: Carolina Camila dos Santos
Sound Design: Audio Ink
Musical Producer: Filipe Derado
Client Approval: Cecilia Alexandre / Raquel Buono / Zeina Bakri