BRAZILIAN SODA GUARANÁ ANTARCTICA CREATES AN ORIGINAL RECIPE, SERVED IN PORTUGAL, BY FUSING TWO CLASSIC FOODS (BOTH WITH THE SAME NAME) FROM EACH COUNTRY

BRAZILIAN SODA GUARANÁ ANTARCTICA CREATES AN ORIGINAL RECIPE, SERVED IN PORTUGAL, BY FUSING TWO CLASSIC FOODS (BOTH WITH THE SAME NAME) FROM EACH COUNTRY

Brazilian pastel on the outside. Portuguese Pastel on the inside If you’ve been to Portugal, you’ll very likely have tried the world-famous egg-custard pastry ‘Pastel de Belém’, also known as ‘Pastel de Natas.’ If you´ve been to Brazil, you’ll very likely have tried Guaraná Antarctica, Brazil’s very own, original soda, and one of the most […]

The Fire-Infused Fusion: FILA and Burger King®’s Unique Collaboration

The Fire-Infused Fusion: FILA and Burger King®’s Unique Collaboration

The brands have joined forces in a unique collection that creatively blends the identity and essence of both, symbolized by the collection’s flagship product, the FX-33 sneaker; the campaign “The Collab Born from Fire” was created by DAVID São Paulo FILA and Burger King® unveil an unprecedented collaboration inspired by urban lifestyle, a shared characteristic […]

To celebrate bossa nova legend Alaíde Costa,  Johnnie Walker takes her to the stage at Carnegie Hall and recalls her trajectory as part of a new campaign

To celebrate bossa nova legend Alaíde Costa,  Johnnie Walker takes her to the stage at Carnegie Hall <strong>and recalls her trajectory as part of a new campaign</strong>

As part of the launch of the brand’s new campaign, the singer will perform in “Bossa Nova: The Greatest Night,” six decades after the historic concert that celebrated Brazilian music without her in the lineup On October 8th, the stage at Carnegie Hall will be host to one of the brightest stars in Brazilian music […]

Heinz empowers “Other MC’s” while promoting its Pickles Ketchup which tastes just like McDonald’s

<strong>Heinz empowers “Other MC’s” while promoting its Pickles Ketchup which tastes just like McDonald’s</strong>

The #1 Ketchup brand highlights and creates an innovative acceleration program for McDonald´s copycat diners in a campaign conceived by Brazilian ad agency Africa Heinz is always surprising its consumers with new products and experiences. In Brazil, it launched a pickles-flavored ketchup that soon attracted great public attention for its taste resemblance to… well… McDonald’s. […]

Brazil: Britvic adopts SIG’s PAC.TRUST digital solution in its plants in Ceará and Minas Gerais

<strong>Brazil: Britvic adopts SIG’s PAC.TRUST digital solution in its plants in Ceará and Minas Gerais</strong>

Britvic, one of the largest companies in the world in the non-alcoholic beverage sector, announces the adoption of SIG’s PAC.TRUST solution for the digitization of its laboratory analysis processes at its operations in the Brazilian states of Ceará and Minas Gerais.  Britvic will adopt the Laboratory Information Management Systems (LIMS) and Digitalization modules of the […]

Brazil: Mococa expands partnership with SIG with adoption of PAC.TRUST digital solution

<strong>Brazil: Mococa expands partnership with SIG with adoption of PAC.TRUST digital solution</strong>

Mococa Produtos Alimentícios, a well-known company for dairy products in Brazil, has chosen to leverage the technological capabilities of SIG‘s PAC.TRUST solution to sustain growth and prepare for future expansion. Already an important partner of SIG, the company relies on SIG’s solutions and technologies for the aseptic filling of its products.  Through SIG‘s PAC.TRUST digital […]

SIG invests in new recycling technology to increase value of recycled aseptic cartons in Brazil

<strong>SIG invests in new recycling technology to increase value of recycled aseptic cartons in Brazil</strong>

SIG today announces a BRL 10 million investment in innovative recycling technology that will enable polymers and aluminium from used aseptic carton packs to be recovered and sold separately for the first time on an industrial scale in Brazil. By expanding the range of applications for recycled materials from used aseptic cartons, SIG expects to […]

AB InBev’s Ambev Transforms Part of Truck Fleet Into Drink Driving Awareness Campaign

As part of its road safety program, brewing company changes design of tractor units of distribution trucks to promote the message: “where there is a driver, there can’t be alcohol”

AB InBev’s Ambev Transforms Part of Truck Fleet Into Drink Driving Awareness Campaign

AB InBev’s Ambev Transforms Part of Truck Fleet Into Drink Driving Awareness Campaign

Budweiser launches virtual platform and takes people to their favorite bar during quarantine

Besides offering a new entertainment to consumers, My Bar works as a sales channel for establishments

Budweiser launches virtual platform and takes people to their favorite bar during quarantine

Another month of quarantine and the desire to go to your favorite bar and catch up with friends only grows stronger. Still confined, wouldn’t it be possible to get everyone together virtually to enjoy a close-up experience? To reconnect consumers with their favorite bars, Budweiser launches this week in Brazil the platform My Bar. It […]

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