Dentsu Brazil Campaign Creates Dispute Between Two Nissin Lámen Products

Dentsu Brazil Campaign Creates Dispute Between Two Nissin Lámen Products

Cup Noodles goes against its brother Nissin Lámen – known in Brazil as Miojo – in the new campaign “Cup Noodles is better than Miojo” created by Dentsu Brasil and produced by Fantástica Filmes +VFX.  Unlike Miojo, Cup Noodles only needs hot water. This practicality is highlighted by the new communication pieces, which also reinforce […]

Burger King in Brazil Breaks New Ground with Ad Featuring Blind Customer

Burger King in Brazil Breaks New Ground with Ad Featuring Blind Customer

The goal of many food commercials is to trigger physical sensations like taste and smell by using the association of sight and sound. Making people feel moved by the faux-burgers they see on the screen so they swing through a drive-through next time they are out is a tried-and-true technique. Burger King’s latest Brazilian ad finds a […]

Scientists Encoded a Trove of Video Game Tips into DNA, then Mixed it into an Energy Drink

Scientists Encoded a Trove of Video Game Tips into DNA, then Mixed it into an Energy Drink

Advertisers in Brazil are laying claim to a bizarrely specific milestone: the first energy drink containing video game files encoded in DNA molecules. The sci-fi feat was accomplished as part of a campaign from AKQA Sao Paulo in which the agency hired DNA data storage startup Helixworks to translate a trove of data on Ubisoft’s […]

NISSIN Hires Japanese TV Monster for New Campaign by Dentsu Brazil

NISSIN Hires Japanese TV Monster for New Campaign by Dentsu Brazil

In a campaign to reinforce the Asian Flavors of NISSIN Foods Brasil, the company presents its newest executive – straight from Japan. Gotsui Wasabi, is a superstar monster who, after having his TV show canceled, took a trip around the world looking for a new job. Knowing how successful NISSIN has been over the last 50 years […]

BrewDog Hacks Waze in Brazil to Highlight the Risks of Drunk Driving

BrewDog Hacks Waze in Brazil to Highlight the Risks of Drunk Driving

The traffic in Brazil is considered one of the most violent in the Americas, with Sao Paulo being the state with the highest number of road traffic deaths and drunk driving being the second largest cause of these deaths, according to recent data from the World Health Organisation (WHO). During popular festivals, the numbers grow […]

Burger King App Lets Users ‘Burn’ Rival Fast Food Ads in Exchange for Free Whopper

Burger King App Lets Users ‘Burn’ Rival Fast Food Ads in Exchange for Free Whopper

Burger King has no problem zinging and prodding its rival fast food restaurants. Now, the chain is encouraging fans to ‘burn’ those rivals thanks to a new app feature that sees billboards engulfed in flames. With the ‘Burn That Ad’ campaign, anyone who launches the Burger King app in Brazil and points their smartphone at its […]

In the Land of Soccer, Snickers Jokes Around with the Meanings of the Word “Football”

In the Land of Soccer, Snickers Jokes Around with the Meanings of the Word “Football”

Snickers Brazil sparked a lively debate about the meanings of the word “football” during the most important match in the United States’ national football championship – for which, it should be said, Brazilians are the second-largest audience outside the U.S. The spot also spoke to fans, reinforcing the global concept “You’re not you when you’re hungry.” It all started when […]

New Knorr Campaign by MullenLowe is Bursting with Brazilian Flavour

New Knorr Campaign by MullenLowe is Bursting with Brazilian Flavour

Following the ‘Know me Better’ campaign launched in 2017, MullenLowe Brazil has created the new follow-up campaign, ‘Specialist Flavour’, for Knorr Seasoning Powder. The campaign’s jingle is both inspired by and a parody of the successful song ‘Look at the Explosion’ by Brazilian funk singer’s MC Kevinho. While the song plays, people who are experts […]

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