Probiotic breakfast brand Oat Cult is turning a dessert favourite into breakfast with the launch of Tiramisu Oat Cult, its latest limited-edition overnight oats flavour. Launching exclusively to Oat Cult members, Tiramisu combines a hit of real decaf coffee with cocoa and creamy oats, delivering the familiar sweet-and-bitter combination of the classic Italian dessert (without […]
One-of-a-kind promotion will send winners to Transylvania for an exclusive Halloween party at the legendary Bran Castle, headlined by renowned international DJs This Halloween, Flying Fish is daring fans to go where no beer brand has taken them before: Dracula’s Castle. Now open for entries, the “Do You Dare to Party at Dracula’s Castle?” promotion offers consumers the chance to win […]
pladis-owned McVitie’s is bringing some of its most iconic brands together for the first time with amulti-million pound campaign packed full of feeling that spotlights the role McVitie’s plays in everyday moments of connection across Britain. The work, developed in partnership with adam&eve\TBWA, builds on the success of ‘There’s Only One’, the 2023 Masterbrand campaign […]
New brand mascot, Fred the Fox, calls for Brits to ‘give chicken the night off’ as research reveals more than half are bored of chicken Protein challenger, Better Nature, is taking on one of the biggest campaigns in Food & Drink with the launch of its first ever out-of-home campaign -‘Believe in Tempeh’- as the challenger […]
Tesco and BBH London launch a new campaign to highlight the untapped potential of Clubcard to help people get more out of the moments that matter to them. Timed to coincide with the school summer holidays, Tesco’s latest campaign from BBH London encourages customers to see their weekly shop as the gateway to getting away; […]
Largest media investment in brand history will deliver more than 200 million impacts across TV, OOH and radio this July DASH, the disruptor brand known for its deliciously simple, real fruit-infused drinks, is launching its biggest-ever national media campaign this July, expanding its acclaimed The Drink That Has It All platform with its largest media investment to date. Running […]
Jägermeister is unveiling a new campaign and brand platform for the global launch of Jägermeister Orange, its new vibrant orange spirit. Created by The Midnight Club, the global campaign runs across social media and OOH, for the next two years. The new campaign, called “Orange by Nature”, centres on a series of films inspired by […]
Burger King UK is launching a campaign positioning the Whopper as the ultimate post-race meal, timed to coincide with the biggest UK marathons. Created by BBH, “Burger King UK Whopper of a Finish” is the second instalment of the burger chain’s “Foodfillment” brand platform, which reaffirms the Whopper as the ultimate food satisfaction. Based on […]
As UK shoppers increasingly seek guidance and reassurance when buying wine, historic French wine house Calvet is launching a nationwide retail campaign to make French wine easier to navigate in supermarket aisles. The campaign, ‘A Taste of France with Helen McGinn’, addresses a clear category challenge: while French wine remains highly regarded globally, many shoppers find […]
WKD, the popular ready-to-drink brand, has launched a major new campaign – ‘Got a WKD Side?’ – marking the first phase of a £10 million investment across 2026. Led by brand agency Continuous, the campaign brings back WKD’s bold, irreverent personality while reframing the brand for Gen Z. It will run as a 360° programme across […]