Laphroaig wanted to bring more story-telling to their gifting strategy and disrupt the somewhat stuffy Scotch category, to engage & recruit new drinkers who hadn’t previously considered Islay single malts as a gift. Kicking off the project, we set out on a trip to Islay for a wander through Laphroaig’s history and provenance. Exploring the […]
To take timely advantage of the desire for all-things chocolate – with Easter fast-approaching – Nirvana Brewery has launched a Chocolate Porter (0.5% ABV). It’s the brewery’s first new beer since the appointment of James Rabagliati as Head Brewer – and follows Nirvana re-releasing its original London Porter late last year. The rich, dark, velvety […]
Salford-based brewer and pub retailer Hydes has committed to a multi-million, seven-figure investment programme across its pub estate throughout the remainder of 2024. The family-owned independent business, which marked its 160th anniversary last year, will begin the investment programme with a refurbishment of its award-winning pub and boutique hotel, The Abel Heywood, based in Manchester’s […]
Costa Coffee is shaking up the winter season with an invitation to its dedicated fans and the public at large to rename its new ‘Hot Milkshake’ range for 72 hours. In a move that underlines Costa’s commitment to innovation and customer collaboration, the Nation’s Favourite Coffee Shop* has announced a new social media campaign, ‘Hot […]
James Cropper has partnered with Islay single malt Scotch whisky brand Bruichladdich, bringing the first of its Luxury Redefined range to market with a fully sustainable outer wrap. The coloured wrap for The Bruichladdich Eighteen and The Bruichladdich Thirty is the first of its kind in the whisky space. Made from fully recyclable paper pulp and […]
Heineken® is kicking off the UEFA knockout stages with its new campaign building on the established ‘Fresher Football’ platform that aims to make football more inclusive. The brand has been working to level the playing field by campaigning to make the sport a more positive and welcoming space to enjoy football together. This new campaign […]
Boundless Brand Design have partnered with Royal Salute and illustrator, Yunshu Li to create a stunning new limited-edition design for this year’s 21-Year-Old Lunar New Year Edition. This design marks the fourth design Boundless Brand Design have created for the Lunar New Year series, in partnership with a carefully selected & talented illustrator. This year’s […]
Goodday, a cultured milk drink owned by Asahi Beverages Philippines and distributed by Universal Robina Corporation in the Philippines, has partnered with creative technology studio Appetite Creative to build a fun and interactive connected packaging experience. The smart packaging campaign for Goodday drinks offers registered users instant prizes via the web app based connected experience […]
Nirvana, the first dedicated no/low brewery in the UK, has launched its first-ever crowdfunding campaign via Seedrs and also hired a new Head Brewer. The crowdfunder, launching 1st February, follows the success of a private raise of £750,000.00 in 2023 and a 16% YOY increase in annual revenue, with a staggering 43% rise in December. Nirvana, […]
Coca-Cola will temporarily remove labels from Sprite and Sprite Zero on-the-go bottles this January in a limited trial of “label-less” packaging. The pilot will see labels temporarily removed from single 500ml Sprite and Sprite Zero bottles and replaced with an embossed logo on the front of the pack. Laser-engraved product and nutritional information will appear […]