The Limited-edition Halloween Scream range brought to you from the UK’s favourite malt loaf brand, Soreen, is back for 2019 with a spooktacular added boost.
The Scream offering includes; Toffee Apple mini loaves bursting with apple and gooey flavoured toffee pieces, and the deliciously squidgy Chocolate & Blood Orange flavour.
They both come in the form of lunchbox loaves with Halloween-themed packaging, which are individually wrapped making them an easy snack to grab on-the-go or after a meal. What’s more, they now also come in at under 100 calories per bar, making for a satisfying but healthier treat.
“Back by popular demand, our Halloween range features a NEW Chocolate & Blood Orange recipe to delight our customers with even greater health credentials. Our updated recipe means that we have reduced our calories per bar to just 98 calories, as well as reducing fat to 1.9g, with saturated fat coming in at only 0.9g,” said Bethan Brown, Marketing Director at Soreen.
For the first time this year, they will be listed in Sainsburys, as well as being available in Tesco, Asda, Morrisons and Co-Op until 31st October and will feature a recommended retail price of £1.
The Scream range is forecast to be up +83% YOY, due to their rising popularity and growth in this sector.
“Retailers are now dedicating more space to Halloween in store and expanding their offering so we know this is a popular time and we can continue to refine and grow our range in line with this. As sugar and fat content in diets continues to be scrutinised, our unique offering of squidgy, delicious malt loaves that are healthier than sugary confectionery has widened our appeal with consumers and retailers alike,” added Beth.
There are no tricks in Soreen treats.