Pringles Creates Rice Art to Celebrate the Launch of its New Eastern Flavoured Rice Fusion Range

Pringles Creates Rice Art to Celebrate the Launch of its New Eastern Flavoured Rice Fusion Range

At 21,196km long, The Great Wall of China is the world’s longest man-made structure on Earth. Now Pringles, and one of the world’s leading artists, has managed to replicate the wonder on a solitary grain of rice – a version that is a mere FIVE millimetres long. The crisp maker commissioned Vladimir Aniskin from Russia, to create famous […]

New Wholesums Healthy Snack Launch Across UK

New Wholesums Healthy Snack Launch Across UK

Snack lovers who crave a crispy treat without the guilt can now ‘veg out and dig in’ to an exciting new range of air-popped whole vegetable chips created by a family of Perthshire farmers.  The new Wholesums range, launched this month, has been developed by the Taylor family who are behind Mackie’s at Taypack. Wholesums’ point of […]

Aussie Legends Launch Arnott’s Shapes Vegemite & Cheese in New Campaign by Publicis Groupe

Aussie Legends Launch Arnott’s Shapes Vegemite & Cheese in New Campaign by Publicis Groupe

Iconic Australian snacking brand Arnott’s has partnered with Australia’s favourite spread to create a legendary new snack: Shapes Vegemite & Cheese. Arnott’s has launched a new campaign via Publicis Groupe set to elevate true moments of mate-ship this Aussie summer. To promote the new product, Arnott’s is also partnering with Seven West Media and five […]

Pearlfisher Provides Branding for Meatsnacks Group’s Pioneering New Brand KRAVE

Pearlfisher Provides Branding for Meatsnacks Group’s Pioneering New Brand KRAVE

After a long-standing partnership working with Meatsnacks Group – establishing a new creative and strategic vision and aligning its brand portfolio to attract new audiences – Pearlfisher London was tasked with creating the brand creation including the identity and packaging design for Meatsnacks pioneering new brand KRAVE. Talking through the strategic approach, Kristoffer Parup, Senior […]

Frito-Lay Variety Packs Invites Parents to Add a Special Touch to Packed Lunches with New Snackable Notes

Frito-Lay Variety Packs Invites Parents to Add a Special Touch to Packed Lunches with New Snackable Notes

As summer comes to a close, parents face the transition from fun, relaxed schedules and carefree lifestyles to the structure and routine that the school-year brings. In a twist to the common notion that parents can’t wait for back-to-school and students dread it – perhaps some statistics suggest otherwise: kids look forward to getting back […]

London Flavours Launches New Premium Street Food Crisp Range

London Flavours Launches New Premium Street Food Crisp Range

Premium hand cooked crisps brand London Flavours will launch new Street Food crisps range in the UK savoury snacks market, early September. The range includes three exciting new vegetarian flavours, inspired by the diversity of London’s street food; Pho, Teriyaki and Sticky Ribs flavour, available in 40g and 150g bags. London Flavours spokesperson Josh Guest […]

Kerry Foods and Saatchi & Saatchi Put the Power into Fridge Raiders in Latest Campaign

Kerry Foods and Saatchi & Saatchi Put the Power into Fridge Raiders in Latest Campaign

 Kerry Foods and Saatchi & Saatchi London have together launched the new campaign ‘Get a Taste for Power,’ bringing all the Kerry Foods protein snacking range together under the Fridge Raiders banner for the first time. ‘Get a Taste For Power’ marks a strategic shift in focus from recent Fridge Raiders campaigns. Kerry Foods […]

New Range from Pipers Lets Consumers Live a Life Full of Flavour

New Range from Pipers Lets Consumers Live a Life Full of Flavour

Strategic brand design agency BrandOpus has collaborated with long-term client partner Pipers to launch a new range of vegetable-based snacking alternatives as part of a strategic brand revamp. Pipers wanted to launch into the healthier snacking category. Building on a successful partnership, that has seen significant growth for Pipers as the ultimate premium crisp brand, […]

Family (and friends) Brand New Seaweed Superfood Range – Weed & Wonderful

Family (and friends) Brand New Seaweed Superfood Range – Weed & Wonderful

Family (and friends) have announced the launch of their latest brand creation, ‘Weed and Wonderful’ – an exciting range of innovative, seaweed-based products. Championed as ‘the food of the future’, just one teaspoon of seaweed has as much iodine as 12 mackerel, as much iron as 120g spinach and as much calcium as 60ml whole […]

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