Well&Truly, one of the fastest growing snack brands in the UK, have partnered with Paramount Pictures UK to celebrate the launch of A Quiet Place Part II (cert 15), the sequel to 2018’s hit A Quiet Place.
What better partner to launch a silent, nail-biting thriller with than a loud, crunchy crisp? The campaign, #DareToCrunch, has been brought to life by Made In Chelsea pranksters, Harvey Armstrong and Tristan Phipps, with a naughty-ish launch video on Instagram. Not only this, but Well&Truly are offering three lucky consumers the chance to win an epic prize worth over £750 in a competition hosted on their website.
Sara Trechman, co-founder of Well&Truly stated, “we’re so excited to be working with Paramount Pictures UK on the launch of A Quiet Place Part II. We founded Well&Truly after realising there was a need for proper, naughty-ish movie snacks, so we are thrilled to be making our mark in the world of film partnerships with this campaign. We loved how naughty-ish the concept of daring to crunch throughout the movie was – it’s a real nail-biter!”
Well&Truly unjunk classic snacks. Their gluten-free Crunchies are made with all-natural ingredients, and have 40% less fat than the average crisp, keeping all the crave-worthy flavour to keep customers digging to the bottom of the pack (wait, where’s the catch?). Naughty flavour, nice ingredients – that’s why they’re naughty-ish, plain and simple.
The naughty-ish brand persona was launched in 2020 by none other than Gemma Collins herself (who else of course?). The campaign’s cheeky style mirrors that of the brand – a snack brand that’s not bad for you, just naughty-ish. What’s more naughty-ish than crunching through a gripping thriller, where silence is quite literally survival?
You can find the competition live on their website (www.wellandtruly.co.uk) until 13th June, with all Well&Truly flavours available for purchase on the Well&Truly website and in all major retailers, including Tesco, Sainsbury’s, Waitrose, Wholefoods and Booths.