Has Ronaldo Turned Argentinian? “Fenomeno” Stars in New Snickers Global Campaign

Has Ronaldo Turned Argentinian? “Fenomeno” Stars in New Snickers Global Campaign

 Snickers, with its iconic global campaign “You’re not you when you’re hungry”, is introducing a new twist – “You get confused when you’re hungry.” On Tuesday, March 27, Ronaldo, “o Fenômeno” (the phenomenon), was caught cheering for Argentina – Brazil’s historical football rival – at an exhibition game against Spain, in Madrid. This unique scene is part of a Snickers campaign […]

Pringles Pop User Generated Content Onto DOOH to Promote Easter On-Pack Promotion

Pringles Pop User Generated Content Onto DOOH to Promote Easter On-Pack Promotion

Kellogg’s owned snack brand Pringles is launching a UK-wide digital out-of-home (DOOH) campaign to encourage participation in its Easter on-pack promotion “Take a Bite and Win a Flight”. Players are invited to snap and share a picture of themselves enjoying their favourite Pringles on social media for the chance to win a trip to a […]

Mondelēz International Dispenses Oreos from Interactive OOH Game in ‘The Great Oreo Cookie Quest’

Mondelēz International Dispenses Oreos from Interactive OOH Game in ‘The Great Oreo Cookie Quest’

Oreo, the Mondelēz International-owned biscuit brand, has launched an out-of-home (OOH) campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s busy New Oxford Street. It offers passers-by […]

Tostitos Warns People to Get Together Over Chips or Get ‘Van Dammed’ in New Campaign

Tostitos Warns People to Get Together Over Chips or Get ‘Van Dammed’ in New Campaign

Chip brand Tostitos has enlisted leather-jacketed action star Jean-Claude Van Damme to help bring friends together, so he doesn’t have to replace your friends at gatherings. The campaign encourages people to get together throughout the year and Van Damme is the catalyst for the new tagline for the brand, “Get Together Already.” In a series […]

Ferrero is Using the Oscars to Introduce Kinder Joy to America

Ferrero is Using the Oscars to Introduce Kinder Joy to America

A two-in-one treat that is sure to surprise and delight! pic.twitter.com/7lxguCRWA4 — Kinder (@kinderus) March 5, 2018 If you’re going to mimic theatrical trailer tropes like “In a World…” as part of your marketing campaign you might as well do so during the Oscars. Ferrero did just that, positioning its Kinder Joy product — a chocolate […]

Pure Provides Branding For New London Centric Crisp Brand

Pure Provides Branding For New London Centric Crisp Brand

New premium crisp brand London Flavours has launched in the highly competitive UK savoury snacks market. The brand & packaging designed by Pure has an intriguing flavour of London about it, capturing the spirit of the capital through events in its recent history, with themes and imagery chosen to maximise the brand’s noticeability. London Flavours […]

Tostitos Partners with The Salvation Army and Dak Prescott to Get Fans to ‘Chip In’ this Holiday Season

Tostitos Partners with The Salvation Army and Dak Prescott to Get Fans to ‘Chip In’ this Holiday Season

This holiday season Tostitos, one of the flagship brands from PepsiCo’s Frito-Lay division, is calling on snackers to not only give thanks as they get together with loved ones, but to also give back, through a partnership with The Salvation Army. Tostitos will make a donation for every bag of its new Yellow Corn Bite […]

Tyrrells Bags First-Ever TV Ad Campaign with Eccentric ‘Absurdly Good’ Push

Tyrrells Bags First-Ever TV Ad Campaign with Eccentric ‘Absurdly Good’ Push

Snack brand Tyrrells is embracing the preposterous for its first ever television ad campaign, a £2.5m promotion supported by video on demand, outdoor and social media. Taglined ‘It’s absurd what we do before Tyrrells gets to you’ the wacky push gives life to the idiosyncratic black and white figures which grace its packets of crisps by giving them a […]