Well&Truly, one of the fastest growing snack brands in the UK, have launched two delicious new flavours, Banging BBQ and Punchy Pickles as part of their commitment to bring flavour, innovation and a touch of naughtiness to plant-based snacks.
Sara Trechman, co-founder of Well&Truly explained, “we are beyond excited to launch our two new plant-based flavours Banging BBQ and Punchy Pickles. We know the category is ready for a shake up – better-for-you, plant-based snacking shouldn’t have to compromise on taste or flavour”.
Well&Truly unjunk classic snacks. Their gluten-free Crunchies are made with all-natural ingredients, and have 40% less fat than the average crisp, keeping all the crave-worthy flavour to keep customers digging to the bottom of the pack (wait, where’s the catch?). Naughty flavour, nice ingredients – that’s why they’re naughty-ish, plain and simple.
The naughty-ish brand persona was launched in 2020 by none other than Gemma Collins herself (who else of course?). The campaign’s cheeky style mirrors that of the brand – a snack brand that’s not bad for you, just naughty-ish.
You can find the new flavours stocked on their website and soon in all major retailers.