Walkers spark nationwide crisp sandwich debate #crispIN OR #crispOUT with VCCP

● Walkers hero the beloved British crisp sandwich, encouraging the nation to celebrate their crisp and sandwich combinations whatever they are ● Experiential partnership with Subway asks consumers if they want their crisps in or out of their Subs

Walkers spark nationwide crisp sandwich debate #crispIN OR #crispOUT with VCCP

For years Walkers have sat on the sidelines and watched Brits debate about how to eat their lunchtime sandwich and packet of crisps. Launching today, the latest campaign from VCCP sees Walkers tap into the age-old debate with the launch of #crispIN OR #crispOUT. In a world where food debates rage on, crisps and sandwiches […]

WELL&TRULY Launch Two New Plant-Based Flavours, Banging BBQ & Punchy Pickles

WELL&TRULY Launch Two New Plant-Based Flavours, Banging BBQ & Punchy Pickles

Well&Truly, one of the fastest growing snack brands in the UK, have launched two delicious new flavours, Banging BBQ and Punchy Pickles as part of their commitment to bring flavour, innovation and a touch of naughtiness to plant-based snacks. Sara Trechman, co-founder of Well&Truly explained, “we are beyond excited to launch our two new plant-based flavours Banging BBQ and […]

McCoy’s unleashes ‘The Beast’ in new ENGINE Creative campaign for KP Snacks

McCoy’s unleashes ‘The Beast’ in new ENGINE Creative campaign for KP Snacks

ENGINE Creative’s latest campaign for McCoy’s crisps introduces “The Beast,” a demanding creature whose cravings can only be satisfied by the extreme flavours of McCoy’s.  McCoys1 from ENGINE on Vimeo. Directed by Blinkink’s Joseph Mann, the series of ads are set in everyday scenarios in which a person snacking on some disappointing very plain crisps […]

Walkers Proves Some Things Just Make Perfects Sense With New Max X KFC TV Campaign

Walkers Proves Some Things Just Make Perfects Sense With New Max X KFC TV Campaign

To mark the launch of the new Walkers MAX x KFC flavoured crisps and its on-pack promotion offering a 2 for 1 KFC Meal with every pack, this weekend will see the national debut of the brand’s hotly anticipated TV ad.   “Our focus for 2021 is to bring smiles back to the nation. If it doesn’t […]

St Luke’s And KP Snacks Bring Us A Tyrrellbly, Tyrrellbly Tasty Christmas

St Luke’s And KP Snacks Bring Us A Tyrrellbly, Tyrrellbly Tasty Christmas

In Tyrrells’ first Christmas campaign for the brand, St Luke’s makes it clear that, no matter how you party this year, KP Snacks’ Tyrrells range will make sure the festive season is “Tyrrellbly, Tyrrellbly, Tasty.”  Tyrrells – Veg Crisps from St Luke's on Vimeo. From a giant Sweet Chilli Crisp served by a woman on […]

St Luke’s Unveils First “Tyrrellbly, Tyrrellbly, Tasty” Campaign For KP Snacks’ Tyrrells Brand

St Luke’s Unveils First “Tyrrellbly, Tyrrellbly, Tasty” Campaign For KP Snacks’ Tyrrells Brand

St Luke’s first work for Tyrrells crisps positions the brand as ‘Tyrrellbly, Tyrrellbly Tasty,’ with an eccentric, humorous campaign that dramatises the full range of flavours in a unique way. The film launches first in cinemas during the new Downton Abbey movie, which is released on 13th September. The campaign uses original Pathé footage to introduce audiences to the Tyrrells Farm folk as they […]

Tyrrells Bags First-Ever TV Ad Campaign with Eccentric ‘Absurdly Good’ Push

Tyrrells Bags First-Ever TV Ad Campaign with Eccentric ‘Absurdly Good’ Push

Snack brand Tyrrells is embracing the preposterous for its first ever television ad campaign, a £2.5m promotion supported by video on demand, outdoor and social media. Taglined ‘It’s absurd what we do before Tyrrells gets to you’ the wacky push gives life to the idiosyncratic black and white figures which grace its packets of crisps by giving them a […]

Robot Food Bring ‘Bags of Flavour’ to Seabrook with Re-Established ‘Challenger’ Positioning and Rebrand

Robot Food Bring ‘Bags of Flavour’ to Seabrook with Re-Established ‘Challenger’ Positioning and Rebrand

Seabrook has an enviable heritage, holding cult status to legions of loyal fans. In an overcrowded, hyper-mature crisp category, it was time to stand out rather than blend in. The challenge was set to improve sales by increasing penetration both inside and outside their consumer heartland, and build brand value in a category driven by […]

Hornall Anderson Encourages Consumers to Get ‘Twistd’ with New Sharing Format for Crisps

Hornall Anderson Encourages Consumers to Get ‘Twistd’ with New Sharing Format for Crisps

Despite the trend for healthy eating, it seems the UK just can’t shake its love of crisps. Peckish Brits gobbled up five per cent more sharing bags of crisps than 2016, but it begs the question: what’s the next big thing in sharing snacks? As a result, FMCG trade magazine The Grocer asked global design […]

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